Content Marketing Services

How do you accommodate today’s buyer-led purchasing process and influence them to take action?

‍Agrifood professionals seek accurate and timely information to combat complexity in their decision-making process.

It is not easy to capture interest and promote content at each touch point in the buyer’s journey. Our Content Marketing Services save your company valuable time and resources by offering editorial expertise and industry knowledge on how to connect and engage with global Agrifood professionals. You can:

• Outsource the creation of content that educates, inspires and builds customer loyalty
• Distribute educational information to a targeted audience that is in the research-to-buy timeline                                                                                                              
• Measure the engagement and effectiveness of your content program Collaborate with a WATT project manager throughout the process to ensure 100% satisfaction

Capabilities

• Custom publications - digital and/or printed
• White papers
• Custom e-newsletters
• Advertorials - digital and/or printed
• Case studies
• Custom webinars
• Roundtable events - live and/or online
• Educational symposiums - live and/or online
• Videos, blogs, podcasts
• Subscription development programs

Contact your WATT Global Media Sales Manager to discuss how we can repurpose your proprietary content via a customized content marketing program. Or, develop a new Content Marketing program that accelerates brand awareness, thought leadership, market research and database building.

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Content Marketing programs typically take longer than traditional marketing programs. Materials needed 30 days prior to the project start date.