Newsletters: Feed Strategy, Feed & Grain and African Swine Fever

How are you positioning your company as an innovative leader on key poultry, swine, and dairy feed and grain topics?‍

Newsletters directly reach the inbox of an engaged, global audience of industry decision-makers who want to stay informed and are actively looking for solutions to industry issues.

By advertising in e-newsletters, you can create mindshare for your company and drive our audience to your website where they can learn more. You can:

• Gain maximum visibility alongside WATT Global Media’s editorial insights, data and business information
• Speak to a highly engaged audience
• Position your brand as a solution to trending topics being monitored by industry leaders

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Feed & Grain Industry Watch

Feed & Grain Industry Watch News reaches a global audience of grain operations, merchandiser, elevator and mill plant professionals daily.

• More than 9,100 engaged subscribers    
• Average open rate: 33.6%*
• Four 600 x 155 and one 300 x 250 ad space available
• Brand Insights: promote sponsored content as native advertising- see details here

Geographical Breakdown

>> US & Canada - 81%
>> Africa & Middle East - 2%
>> Mexico/Central America/South America - 3%
>> Europe - 4%
>> Asia/Pacific - 5%
>> No Region - 5%

Feed Strategy Enews

This global e-newsletter is sent daily Monday through Friday each week to feed professionals seeking a unique perspective on worldwide feed news and views.

• Total engaged subscribers: 28,200
• Average open rate: 37.7%*
• Six total ad spaces available (choose between banner ad or text ad)
• Brand Insights: promote sponsored content as native advertising- see details here

Geographical Breakdown

>> US & Canada - 32%
>> Africa & Middle East - 13%
>> Mexico/Central America/South America - 13%
>> Europe - 17%
>> Asia/Pacific - 22%
>> No Region - 3%

Feed & Grain Product Watch

Feed & Grain Product Watch reaches a global audience of grain and feed decision-makers on the third Wednesday of each month. Each newsletter focuses on a specific product category and offers key features, photos and links to more information.

• Total engaged subscribers: 8,100
• Average open rate: 40%*
• Five 600 x 155 ad spaces available

Geographical Breakdown

>> US & Canada - 82%
>> Africa & Middle East - 3%
>> Mexico/Central America/South America - 3%
>> Europe - 5%
>> Asia/Pacific - 6%
>> No Region - 1%

2023 Product Watch eNewsletter Content Schedule

August 23 >> Conveying & Material Handling
September 20 >> Maintenance
October 18 >> Dust Control & Explosion Prevention
November 15 >> Engineering Design & Construction
December 20 >> Safety & Rescue Equipment

2024 Product Watch eNewsletter Content Schedule

January 17 >> Feed Additives
February 21 >> Feed Manufacturing
March 20 >> Aeration, Drying & Storage
April 17 >> Transportation
May 15 >> Operations, Management, Consulting & Financial
June 19 >> Weighing & Bagging
July 17 >> Grain Cleaning , Testing & Analysis
August 21 >> Conveying & Material Handling
September 18 >> Maintenance
October 16 >> Dust Control & Explosion Prevention
November 20 >> Engineering Design & Construction
December 18 >> Safety & Rescue Equipment

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African Swine Fever Update

The African Swine Fever outbreak is predicted to have massive short- and long-term impacts on world animal protein markets– most intensely in the next three to five years. The special edition weekly e-newsletter will continue to send breaking news each Saturday until editors feel the ASF situation is no longer disrupting the global supply chain.

• Total engaged subscribers: 5,300
• Average open rate: 42.4%*
• Two total 300 x 250 ad spaces available (banner only - no text ads)

Geographical Breakdown

>> US & Canada - 31%
>> Africa & Middle East - 10%
>> Mexico/Central America/South America - 12%
>> Europe - 20%
>> Asia/Pacific - 24%
>> No Region - 3%

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WATTFeed Trending Topics

Weekly e-newsletter is sent each Saturday highlighting the week's five most popular stories on FeedStrategy.com and Feed & Grain in a condensed format.

• Total engaged subscribers: 23,200
• Average open rate: 45.6%*
• Two total 300 x 250 ad spaces available (banner only - no text ads)

Geographical Breakdown

>> US & Canada - 47%
>> Africa & Middle East - 8%
>> Mexico/Central America/South America - 10%
>> Europe - 14%
>> Asia/Pacific - 17%
>> No Region - 4%

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*NOTE: Due to user privacy features in Apple’s iOS 15 launch, open rates for email newsletters have become inflated and are no longer reliable as an email marketing key performance indicator. While WATT Global Media will still provide “opens” in campaign reports, marketers should now treat the KPI as a directional metric rather than an exact measure. For more information, here is a document that explains impact of iOS 15 on performance-based email KPIs.