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What if you could boost your company’s exposure at trade shows and drive traffic to your booth by targeting the mobile devices of attendees?
During large-scale trade shows in the agrifood industry, it is a priority to get noticed by attendees before and after the event. With Geofencing, your company can specify any building with an address (e.g., convention centers). Then, a virtual “geofence” is traced around an event location. When people enter the area during the event timeframe, they become part of a targeted audience and are served your ad on various websites (e.g., weather.com, Yahoo.com, BBC.com) while they browse the internet.
With Geofencing, you are served your ad on various mobile apps that require location services (e.g., weather, maps, Yelp). Then they are retargeted across desktop and mobile while they browse the internet.
Please provide at least 5 different banner ads and URL hyperlinks for each campaign. We recommend the 5 highlighted banner ad sizes which represent 94% of potential inventory. We encourage submitting the 300 x 600 because it averages more than double the CTR of the other sizes. We encourage submitting more creatives. Typically, the more banners submitted the better the campaign result.
(Note our retargeting platform does not take third party ad server tags at this time.)
Specifications:
Animated gif:
300w x 250h - medium rectangle
728w x 90h - leaderboard
160w x 600h - wide skyscraper
320w x 50h - mobile banner
300w x 600h - half-page ad
Additional sizes - square and rectangle
200w x 200h - small square
250w x 250h - square
336w x 280h - large rectangle
240w x 400h - vertical rectangle
250w × 360h - triple widescreen
580w × 400h - netboard
Additional sizes - Skyscraper
120w x 600h - skyscraper
300 x 1050 - Portrait
Additional sizes - leaderboard
468w x 60h - banner
930 × 180 - top banner
970 × 90 - large leaderboard
970 × 250 - billboard
980 × 120 - panorama
Additional sizes - Mobile
300w x 50h - mobile banner
320w x 100h - large mobile banner
Regionally available ad sizes
If your campaign focus is Poland, Russia, Sweden, Denmark, or Norway, consider adding additional regionally available sizes detailed here.
Contact your WATT Global Media Sales Manager for pricing and details on which industry events are available for this program.
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401 East State Street, 3rd Floor
Rockford, Illinois 61104 USA
