Content Marketing Services

Accommodate today’s buyer-led purchasing process and influence them to take action. Pet food professionals seek accurate and timely information to combat complexity in their decision-making process.

It is difficult to capture interest and promote content at each touch point in the buyer’s journey. Petfood Industry's Content Marketing Services save your company valuable time and resources by offering editorial expertise and industry knowledge on how to connect and engage with global pet food professionals through development of new, original and unique content. You can:

  • Outsource the creation of content that educates, informs and builds customer loyalty
  • Distribute educational information to a targeted audience that is in the research-to-buy timeline
  • Measure the engagement and effectiveness of your content program
  • Build a database of qualified pet food industry company decision-makers who are engaged in your content
  • Collaborate with a project manager throughout the process to ensure 100% satisfaction

Capabilities

  • Custom publications - digital and/or printed
  • White papers
  • Custom e-newsletters
  • Advertorials - digital and/or printed
  • Case studies
  • Custom webinars
  • Roundtable events - live and/or online
  • Educational symposiums - live and/or online
  • Videos, blogs, podcasts
  • Subscription development programs

Contact your Petfood Industry Sales Manager to discuss how we can repurpose your proprietary content using a customized content marketing program to unleash high value and obtain new revenue streams.

Materials needed 30 days prior to the project start date.

Important Information

Did you know…

  • 86% of B2B organizations use content marketing
  • Only 41% of B2B organizations have a documented content marketing strategy
  • Top reasons for not developing a content marketing strategy include having a small team and lack of time
  • Half (50%) of B2B organizations outsource at least one content marketing activity

Source: B2B Content Marketing 2020: Benchmarks, Budgets, and Trends — North America, produced by Content Marketing Institute and MarketingProfs.

Customer Survey Insights

Files

Quick Links

Explore Channels
Discover Tactics
Attract Prospects
150

Let's get started!

Plan a campaignStart a conversation