Custom Research Programs

How can you ensure the viability of your product's market success and adoption?

Petfood Industry’s research services will boost your company’s real potential to succeed through the uncovering of industry knowledge, including important trends and influences on buying decisions.

Partnering with a leading industry publisher ensures an excellent sample selection for obtaining professional opinions and valuable insights and which are prepared in a professional way.

With Petfood Industry, you can increase confidence in your message, audience targeting strategies and competitive standing. Our professional researchers have the experience to recommend the right research methodology to meet your budget and achieve your objectives.

No project is too large or small. Contact us and your Petfood Industry Sales Manager will work with you on program specifications and pricing information.

>> In-depth audience analysis
>> Market expansion
>> Brand awareness
>> Product concept testing
>> Brand building
>> Strategic planning
>> Competitive benchmarking

Case Studies

Product Development

NEEDS: To aid new product development, an equipment and machinery company wanted to learn more about manufacturers’ production needs for a particular product.

SOLUTION: Develop a survey leveraging the well-known manufacturer’s brand to provide its new product development department with relevant information from current or potential buyers.

RESULTS: The response rate exceeded the client’s expectations and demonstrated respondents were willing to provide information directly to an industry manufacturer. The results of the study were submitted to product development to help guide the team as they design new equipment and machinery.

Brand Awareness

NEEDS: A pet food ingredient supplier needed to measure perceptions and awareness for their brand and specific products, as well as its competitors’, among pet food manufacturers, co-packers and consultants in Latin America.

SOLUTION: Develop a brief online questionnaire to maximize responses in a short time period. Petfood Industry’s Spanish language editor translated the questionnaire into Spanish for distribution in Latin America. The client specified job functions for target respondents in the pet food industry in Latin America.

RESULTS: Insights from the respondents led the client to differentiate marketing messages and tactics to clear up misperceptions about their brand and confusion with competitors.

Qualitative Research

NEEDS: A supplier of pet food information management solutions required a deeper understanding of customer needs before planning product enhancements and marketing outreach.

SOLUTION: Qualitative research in the form of in-depth interviews with a small number of selected customers and prospects. Petfood Industry’s research team solicited respondents for individual phone interviews, collaborated with the client to develop interview questions and prepared a comprehensive report summarizing themes from interview transcripts.

RESULTS: The client gained actionable insights, which translated into plans that were implemented in product improvements and have been enthusiastically received by customers.

Important Information

Customer Survey Insights


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