Digital Edition Options

What if you could reach an audience of pet food decision-makers who read the magazine as much for advertising as for articles?

Extend beyond the limits of print to engage a targeted global audience at a deeper level. Your company stands out using digital specialty ads and interactive enhancements in Petfood Industry magazine.

Digital ads can:

• Offer readers the ability to consume content in multiple ways
• Provide benefits of an interactive platform with the familiarity of traditional print
• Grab readers’ attention, encouraging the in-depth engagement that facilitates decision making

Contact your WATT sales manager for information and pricing:

Digital Enhanced Display Ad

Turn your print ad into an engaging content experience and make a more memorable impression on qualified decision-makers.

• Specifically designed for digital devices
• Complements print ads and gives engaged buyers more information
• Strengthens ad recall, especially with the power of video
• ¼-page or larger
• Can include embedded video, registration or contest forms, audio files and more

Digital Blow-in Ad

Place an ad near a relevant editorial article to position your brand as the solution to market challenges.

• Several options for placement (on the front cover if available or on top of inside pages)
• Simple, relevant message on your industry solutions
• One-sided ad either with animated or non-animated image
• Image size: 5.5” width x 5” height

Digital Table of Contents (TOC) Ad

Gain visibility while readers navigate using the digital edition. A TOC ad appears at the bottom of the TOC in Turnstyle Page View and is a single ad for all page views.

• Ad is associated with individual issues, unless otherwise specified and is displayed at the bottom of the TOC
• Ad is visible whenever the TOC is open and cannot be closed
• Image size: maximum 300 width x 250 height pixels (smaller is okay, but an image taller than 250 pixels high will cause display problems on smaller screens)

Digital Belly Strip

Market your message in a prominent and impactful location where your placement is the first thing readers see when they open a digital edition. Leverage your ad to direct qualified readers to your relevant content or bolster brand visibility.

• Horizontal placement across cover without interference of other ads
• One-sided animated or non-animated ad displaying on top of front cover of an issue
• Image size: 7” width x 4“ height

Digital Cover Tip

Lock in exclusive placement to ensure your ad gets noticed and maximize your return on investment. Your company secures optimal brand visibility and gains the same creative enhancements as with a digitally enhanced display.

• Full-page format and premium placement at start of digital edition
• Two-sided flipping back and forth like the front/back of a printed page

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