Media Kit

Pet FOod

Need to increase your brand visibility?
Launch a new product?
Capture the interest of decision-makers?

Petfood Industry’s product portfolio provides exclusive access to pet food experts, engaged industry professionals and targeted marketing and communication solutions that drive growth.

Connect with a global pet food audience through our trusted media

11,000
magazine subscriptions
35,400
e-newsletters subscriptions
115,200
monthly website visits
184,200
page views per month

Cultivate your company’s brand in the rapidly growing pet food and treat manufacturing industry

total audience REACH

73,700
pet food production professionals trust PetfoodIndustry to cover market trends and owner demands, along with information on balancing nutritional needs with popular tendencies.
Pet Food/Treat Mfr./Co-Packer
45%
Consulting-Veterinary, Nutrition
22%
Pet Food Retail
11%
Academia/Government
8%
Distributor/Broker/Import
7%
Pet Food Brand Owner
7%
DIgital
Magazines
Events
US/Canada
44,900
Europe
12,700
Asia Pacific
9,500
Mexico/Latin America
4,500
Middle East/Africa
2,100

Where the global pet food industry does business

Petfood Forum is the largest and most unique conference and exhibition focused exclusively on serving the pet food manufacturing supply chain.
Petfood Forum Asia is a conference for the Southeast Asia pet food and pet treat industry featuring industry experts presenting the latest research and information on the pet food market, pet nutrition, pet food palatability, processing, new product development and more.
Petfood Forum China is a one-day conference focused on pet food innovation insights on the rapidly growing Chinese pet food market. This is the only event of its kind held in China specifically for the needs of pet food and pet treat manufacturers.
Petfood Forum Europe is a one-day unique conference that offers industry expertise, knowledge and valuable networking for professionals with pet food business interests throughout Europe.
Petfood Essentials is an interactive, informal educational forum focused on pet food production and safety. Due to the global pandemic, Petfood Essentials has been reimagined into an online short course as Petfood Essentials  CONNECT•ED.

Explore our Products

We make it easy to select the marketing tactics that drive your desired business outcomes. Our team of sales consultants will help translate your marketing objectives into media solutions that deliver an audience of pet food professionals and drive results.

Magazine CoverMagazine Cover
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Channels
Marketing Objectives
Branding
Strengthen your company's image and define how your company and products are perceived by professionals throughout the industry.
Website Traffic
Drive industry professionals to your website or other online offerings.
Content Marketing
Build trust with current and prospective customers by sharing your thought leadership expertise and delivering real value to our audience.
Increase Prospects
Generate interest from decision-makers in our audience, so you can begin a direct line of communication with prospects.
Social Reach
Harness our data to target an audience of industry professionals and stay top of mind as they engage on social media.
Niche Targeting
Focus your marketing message on a precisely targeted niche audience using geography and our exclusive behavioral data and demographics.
Marketing Services
Leverage services to help guide your strategy, gain insights, and execute successful campaigns.
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Petfood Industry AdBrand™ Study

Digital
Magazines
Events

A Petfood Industry AdBrand Study tests your creative and helps you compare how your ad gets noticed and acted upon so you can adjust creative to maximize ROI.

Branding
Increase Prospects
Marketing Services

Meet the experts

Steve Akins

Executive Vice President, Global Petfood & Events Publisher, Petfood Industry Magazine

Alyssa Hardt

Associate Editor

Debbie Phillips-Donaldson

Editor in Chief - Petfood Industry in Editorial

Lindsay Beaton

Editor

Tim Wall

Senior Reporter

Simon Lee

Tech Champ Media Information Limited

Uwe Riemeyer

InterMedia Partners GmbH

Kerry Beaulieu

Sales Manager

Lynzi Kleist

Sales Manager

Melissa Thrune

National Sales Director

Meet the experts

Melissa Thrune

National Sales Director

Kerry Beaulieu

Sales Manager

Lynzi Kleist

Sales Manager

Uwe Riemeyer

InterMedia Partners GmbH

Tim Wall

Senior Reporter

Simon Lee

Tech Champ Media Information Limited

Lindsay Beaton

Editor

Steve Akins

Executive Vice President, Global Petfood & Events Publisher, Petfood Industry Magazine

Alyssa Hardt

Associate Editor

Debbie Phillips-Donaldson

Editor in Chief - Petfood Industry in Editorial

Let's get started!

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