Media Kit

Agrifood

Need to increase your brand visibility?
Launch a new product?
Capture the interest of decision-makers?

WATT’s brands and product portfolio provide access to market expertise, engaged audiences and targeted solutions that lead to successful connections in the poultry and feed markets.

Connect with a global Agrifood audience through our trusted media

66,500
magazine subscriptions
150,600
e-newsletter subscriptions
284,100
monthly website visits
419,700
page views per month

Cultivate your company’s brand with agrifood professionals worldwide from field to fork

Agrifood Audience Reach

135,500
agrifood professionals trust WATT to cover processes throughout the supply chain from production to processing, trading, distribution and consumption, as food travels from the field to the fork.
Producer/Breeder/Integrator
23%
Feed Manufacturer
18%
Veterinarian/Nutritionist
16%
Grain Elevator/Feed Mixer
14%
Supplier
12%
University/Government/Assoc.
8%
Distributor/Broker/Import
5%
Digital
Magazines
Events
US/Canada
62,600
Asia/Pacific
25,100
Europe
17,600
Middle East/Africa
15,500
Mexico/Latin America
14,200

POULTRY AUDIENCE REACH

92,800
industry decision makers, covering 92% of the world's leading poultry companies. These professionals rely on WATT Global Media as the preeminent provider of poultry business information, research, and market data.
Producer/ Breeder
33%
Veterinarian/Nutritionist
17%
Supplier
15%
Feed Manufacturer
13%
University/Government
10%
Processor
6%
Distributor/Broker/Import
6%
Digital
Magazines
Events
US/Canada
34,600
Asia/Pacific
20,800
Europe
13,500
Middle East/Africa
12,500
Mexico/Latin America
11,400

Feed AUDIENCE REACH

74,500
covering the supply chain end-to-end as grain travels from the field to the feed mill and farm to fork, including grain trading, storage, handling, feed manufacturing and animal nutrition.
Feed Manufacturer
32%
Grain Elevator/Feed Mixer
25%
Veterinarian/Nutritionist
14%
Producer/Breeder/Integrator
13%
University/Government/Assoc.
8%
Supplier
8%
Digital
Magazines
Events
US/Canada
38,100
Asia/Pacific
12,300
Europe
9,600
Middle East/Africa
7,400
Mexico/Latin America
7,100
Event Meeting People gatheringtwo person Greeting in an event

Where the industry meets

IPFC LogoPoltry Trends LogoFeed Strategy Logo
The Chicken Marketing Summit brings together a unique cross-section of poultry industry stakeholders to network, share, learn and dialogue together about the opportunities and challenges for chicken being driven by fast-changing consumer trends.
The International Poultry Forum China is a unique two-day educational and networking event that brings together professionals from China’s leading broiler producers, the China Broiler Alliance and the industry’s poultry supply chain.
The Poultry Tech Summit focuses on the transition of innovative technologies from researchers and entrepreneurs into commercial applications for the benefit of the poultry industry. This event is the only one of its kind being offered to connect researchers and entrepreneurs with poultry sector technology experts, financiers, bankers and venture capitalists looking for new projects […]
The Poultry Trends Seminar covers production, consumption, trade and other matters crucial in the global poultry meat and egg markets. It is attended by producers and processors from throughout the world.
Feed Strategy Events cover the ingredients and additives used within the formulation of animal feeds and are attended by senior executives from all over the world. Feed Strategy Events are geared toward the interests of nutritionists, veterinarians, feed formulators, CEOs, feed mills directors, integrators, co-operatives and hatcheries.

Explore our Products

We make it easy to select the marketing tactics that drive your desired business outcomes. Our team of sales consultants will help translate your marketing objectives into media solutions that deliver an audience of agrifood professionals and drive results.  

Magazine Cover
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Channels
Marketing Objectives
Branding
Strengthen your company's image and define how your company and products are perceived by professionals throughout the industry.
Website Traffic
Drive industry professionals to your website or other online offerings.
Content Marketing
Build trust with current and prospective customers by sharing your thought leadership expertise and delivering real value to our audience.
Increase Prospects
Generate interest from decision-makers in our audience, so you can begin a direct line of communication with prospects.
Social Reach
Harness our data to target an audience of industry professionals and stay top of mind as they engage on social media.
Niche Targeting
Focus your marketing message on a precisely targeted niche audience using geography and our exclusive behavioral data and demographics.
Marketing Services
Leverage services to help guide your strategy, gain insights, and execute successful campaigns.
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Magazines

WATT Poultry USA

Magazines

WATT PoultryUSA magazine provides actionable information for North American poultry growers, integrators and industries allied to the poultry industry that address current market conditions and improve efficiency and productivity.
Branding
Magazines

WATT Poultry International

Magazines

Poultry International delivers a mix of latest practices and thinking, data and market developments from across markets at various stages of development, providing readers with an understanding of how the poultry meat and egg industry is progressing both globally and within key sectors.
Branding
Magazines

Egg Industry Special Report: Top U.S. Egg Companies

Magazines

Egg Industry's annual Top Egg Company survey results are released in a special report that is recognized by the layer niche market as the source for information about egg producers, product solutions and pressing industry issues.
Branding
Magazines

Feed Strategy

Magazines

Feed Strategy offers solutions and relevant research on current market conditions providing knowledge to improve efficiency and productivity to readers from the world’s top feed companies across Dairy, Pig and Poultry species.
Branding
Magazines

Feed & Grain

Magazines

Feed & Grain magazine provides practical and real life industry innovations that can be integrated into the workflow of grain and feed facilities.
Branding
Magazines

Poultry International China

Magazines

Poultry International China is the Mandarin language business resource covering global poultry dynamics, international advanced farming technology and new products for the Chinese poultry industry.
Branding
Magazines

Egg Industry China

Magazines

Egg Industry China is the Mandarin language news resource covering regulatory affairs information on practical business applications and exclusive top company production data for the Chinese egg industry.
Branding
Magazines

WATT Executive Guide to World Poultry Trends

Magazines

The WATT Executive Guide to World Poultry Trends is an exclusive statistical reference for global poultry executives who re-visit it at their leisure throughout the year.
Branding
Magazines

WATT IPPE Directory

Magazines

The IPPE Directory is the place to get noticed before, during and after the show by attendees who use it to plan for and navigate the worlds largest poultry, meat and feed industry event.
Branding
Digital

Banner Advertising on WATTPoultry.com

Digital

Banner advertising on the Home Page Plus channel provides users with essential context while broadly targeting poultry producers and agrifood industry professionals. Banners on topic channels offer placement adjacent to relevant niche content from our expert editorial team on poultry meat, eggs, or future technologies and trends.
Branding
Website Traffic
Digital

Banner Advertising on FeedStrategy.com

Digital

Run-of-site banner advertising on FeedStrategy.com appears adjacent to timely analysis and guidance from animal feed experts on issues of interest to the world's top feed companies covering dairy, pig and poultry species.
Branding
Website Traffic
Digital

Banner Advertising on FeedandGrain.com

Digital

The Feed & Grain website reaches 87,600 industry professionals in both grain handling and feed manufacturing per month.
Branding
Website Traffic
Digital

Contentamp™ Ad Creation

Digital

Whether you need to refresh an existing campaign or launch a new one, Contentamp™ Ad Creation is your solution to designing impactful campaigns that address industry pain points head-on.
Marketing Services
Digital

Feed & Grain Buyers Guide

Digital

Feed & Grain Online Buyers Guide provides your company with maximum exposure to potential customers and provides high visibility amongst competitors
Content Marketing
Increase Prospects
Branding
Digital

Feed Mill of the Future

Digital

The Feed Mill of the Future channel and digital email supplement is aimed at providing animal feed industry stakeholders with forward-looking content, market insights and a spotlight on the leading-edge technologies shaping the global feed industry of tomorrow.
Branding
Website Traffic
Digital

Super Billboards

Digital

This large-format canvas creates a lasting impression that adheres to the top of the browser window, maximizing brand exposure, and is right-sized for mobile
Website Traffic
Branding
Digital

Dynamic Content Marketing Banners

Digital

Dynamic Content Marketing Banners help you promote your content where buyers are going to conduct their research and accelerate the customer journey.
Branding
Website Traffic
Increase Prospects
Content Marketing
Digital

Newsletters: Poultry Update, Poultry Future, and Egg Industry Insight, and Trending Topics

Digital

Newsletters directly reach the inbox of an engaged, global audience of industry decision-makers who want to stay informed and are actively looking for solutions to industry issues.
Branding
Website Traffic
Digital

Newsletters: Feed Strategy and Feed & Grain

Digital

Newsletters directly reach the inbox of an engaged, global audience of industry decision-makers who want to stay informed and are actively looking for solutions to industry issues.
Branding
Website Traffic
Digital

Webinars

Digital

Producing a webinar with {WATT Global Media or Petfood Industry} lends credibility to your brand in association with the topic and positions you as a solution to pressing industry issues.
Branding
Content Marketing
Increase Prospects

Meet the experts

Jen Wilson

Sales Manager

Tineke Van Spanje

International Sales Manager

Dingding Li

China Sales Manager

Terrence O’Keefe

Content Director

Jeff Miller

Director of Global Agrifood Sales

Jackie Roembke

Editor-in-Chief, Feed Brands

Kevin Freel

Sales Manager

Chad Forster

Sales Manager

Meredith Johnson

Managing Editor, Egg Industry Insight

Mary Harris

Sales Manager

Mark Clements

Editor, Poultry International

Elise Schafer

Editor, Feed & Grain

Steven Kilger

Managing Editor, Feed & Grain

Elizabeth Doughman

Managing Editor, Poultry Future

Ann Reus

Reporter

Roy Graber

Senior Reporter

Lisa Cleaver

Senior Editor

Alyssa Hardt

Associate Editor

Emma Cottrell

Associate Editor

Benjamin Ruiz

Poultry Contributor

Ioannis Mavromichalis

Nutrition Contributor

Meet the experts

Jen Wilson

Sales Manager

Tineke Van Spanje

International Sales Manager

Dingding Li

China Sales Manager

Terrence O’Keefe

Content Director

Jeff Miller

Director of Global Agrifood Sales

Jackie Roembke

Editor-in-Chief, Feed Brands

Kevin Freel

Sales Manager

Chad Forster

Sales Manager

Jen Wilson

Sales Manager

Tineke Van Spanje

International Sales Manager

Dingding Li

China Sales Manager

Terrence O’Keefe

Content Director

Jeff Miller

Director of Global Agrifood Sales

Jackie Roembke

Editor-in-Chief, Feed Brands

Kevin Freel

Sales Manager

Chad Forster

Sales Manager

Meredith Johnson

Managing Editor, Egg Industry Insight

Mary Harris

Sales Manager

Mark Clements

Editor, Poultry International

Elise Schafer

Editor, Feed & Grain

Chad Forster

Sales Manager

Meredith Johnson

Managing Editor, Egg Industry Insight

Mary Harris

Sales Manager

Mark Clements

Editor, Poultry International

Elise Schafer

Editor, Feed & Grain

Steven Kilger

Managing Editor, Feed & Grain

Elizabeth Doughman

Managing Editor, Poultry Future

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