FAQ
Agrifood
What topics resonate with feed professionals?
Formulation, additives, nutrition innovation, plant efficiency, grain markets, quality/safety and regulatory updates.
What industry segments does the Agrifood audience include?
The WATT Global Media agrifood audience includes key segments such as producers, breeders, integrators, feed manufacturers, veterinarians, nutritionists, grain elevators, feed mixers, suppliers, universities, government organizations, associations, distributors, importers, and meat processors.
What is the total agrifood audience reach with WATT Global Media?
WATT Global Media reaches over 143,000 agrifood professionals worldwide, spanning poultry, feed, grain, and allied industries as of September 2025.
poultry
Can campaigns target specific poultry segments?
Yes—broiler, layer, turkey, egg and processing professionals can all be targeted.
What types of advertising work best for poultry buyers?
Digital display, sponsored content, high-value newsletters and webinars with technical depth.
Who makes up the WATT poultry audience?
Producers, integrators, veterinarians, nutritionists, production teams, equipment suppliers and processing leaders.
FEED
Which channels drive technical engagement?
Newsletters, sponsored content and webinars typically outperform for feed audiences.
petfood
What is the total pet food audience reach with Petfood Industry?
Petfood Industry® reaches a total audience of 85,877 professionals as of September 2025.
What industry segments does the pet food audience include?
The Petfood Industry® pet food audience consists of pet food and treat manufacturers, co-packers, consultants, veterinarians, nutritionists, academia, government professionals, pet food retailers, distributors, brokers, importers, and pet food brand owners.
general
Who can I contact to start an advertising campaign?
You can connect with the appropriate sales team members, such as the International Sales Manager or National Sales Director, by using the “Let’s Chat” call-to-action button on the page.
Which geographic regions does the audience cover?
The audience is global, with major reach across the United States and Canada, Asia-Pacific, Europe, the Middle East and Africa, and Latin America.
What types of media channels and product formats are offered?
WATT Global Media and Petfood Industry offer a wide range of media channels and formats, including magazines, digital advertising such as banner ads, newsletters, white papers, webinars, events, and content marketing services.