Petfood Industry

Marketing to
Pet food customers

Attract and engage decision makers
at each stage of the buyer’s journey

The buyer’s journey is a conversation about your brand that takes place over many touchpoints. Whether you are focused on one stage or a multi-faceted marketing plan to cover the entire journey, this framework will help you strategize how to create content that inspires action with our qualified global audience of pet food industry decision makers.


of Petfood Industry readers have a role in the decision-making process for products or services.


of Petfood Industry readers find advertising in Petfood Industry educational or a reliable source of information and most value it as much for advertising as for the articles.


of the Petfood Industry audience uses industry media websites to research products or services their company may need.


of attendees at Petfood Forum attend for networking with the industry.

Sources: Survey of Petfood Forum attendees, May 2023. Signet AdBrand Study of Petfood Industry subscribers, July 2022.

Need help creating content and ads for every touchpoint?

The Contentamp studio experience offers a suite of services that are tailored to the unique needs of each client. You’ll work with an expert team that possesses domain expertise to inform and educate your niche target audience with original, compelling content.  Resulting in increased ROI due to amplified engagement throughout your customer’s buyers’ journey.

Let us help you get things done!

Stage 1


Make your brand visible where customers already spend their time. This is the opportunity to use your messaging to build interest in your brand by demonstrating solutions to the problems your prospects face. Aligning your business with relevant trusted content will build affinity for your brand as a reliable resource.

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Create a significant advantage in steering the decision-making process, and make your brand visible early on using:



Now aware that a solution exists, customers will become educated on their options and it is time for you to demonstrate your value. Our media properties and events are a trusted source for conducting research.

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Showcase your expertise and ability to solve challenges with your solutions using:



Stay top of mind during the decision phase and deliver the information needed for customers to make an informed decision.  Overcome objections by demonstrating success. Continue with some tactics from the consideration stage as some buyers may not discover your business until the end of their research to buy timeline.

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Make your brand the obvious choice using:


The key to success is to get noticed during the awareness stage, communicate that your benefits meet their needs during the consideration stage, and be on the list of solution providers during the evaluation phase. By engaging your prospects along the way, you have laid a foundation for building success.

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