Media Kit

Agrifood

Need to increase your brand visibility?
Launch a new product?
Capture the interest of decision-makers?

WATT’s brands and product portfolio provide access to market expertise, engaged audiences and targeted solutions that lead to successful connections in the poultry and feed markets.

Connect with a global Agrifood audience through our trusted media

71,200
magazine subscriptions
108,000
e-newsletter subscriptions
220,000
monthly website visits
346,000
page views per month

Cultivate your company’s brand with agrifood professionals worldwide from field to fork

Agrifood Audience Reach

105,100
agrifood professionals trust WATT to cover processes throughout the supply chain from production to processing, trading, distribution and consumption, as food travels from the field to the fork.
Producer/ Breeder
30%
Feed Manufacturer
21%
Veterinarian/Nutritionist
20%
Supplier
12%
Distributor/Broker/Import
5%
Processor
6%
University/Government
6%
Digital
Magazines
Events
US/Canada
38,100
Asia/Pacific
20,500
Latin America
19,000
Europe
15,400
Middle East/Africa
12,100

POULTRY AUDIENCE REACH

87,700
industry decision makers, covering 92% of the world's leading poultry companies. These professionals rely on WATT Global Media as the preeminent provider of poultry business information, research, and market data.
Producer/ Breeder
32%
Veterinarian/Nutritionist
16%
Supplier
14%
Feed Manufacturer
12%
Processor
10%
Distributor/Broker/Import
9%
University/Government
7%
Digital
Magazines
Events
US/Canada
34,644
Asia/Pacific
17,601
Europe
12,973
Latin America
12,496
Middle East/Africa
9,468

Feed AUDIENCE REACH

50,500
covering processes throughout the supply chain from production to processing, trading, distribution and consumption, as food travels from the field to the fork.
Feed Manufacturer
31%
Veterinarian/Nutritionist
26%
Producer/ Breeder
23%
Supplier
10%
Distributor/Broker/Import
6%
University/Government
4%
Digital
Magazines
Events
US/Canada
20,316
Asia/Pacific
9,429
Europe
7,845
Latin America
5,065
Middle East/Africa
5,385
Event Meeting People gatheringtwo person Greeting in an event

Where the industry meets

IPFC LogoPoultry Tech Summit LogoPoltry Trends LogoFeed Strategy Logo
The Chicken Marketing Summit brings together a unique cross-section of poultry industry stakeholders to network, share, learn and dialogue together about the opportunities and challenges for chicken being driven by fast-changing consumer trends.
The International Poultry Forum China is a unique two-day educational and networking event that brings together professionals from China’s leading broiler producers, the China Broiler Alliance and the industry’s poultry supply chain.
The Poultry Tech Summit focuses on the transition of innovative technologies from researchers and entrepreneurs into commercial applications for the benefit of the poultry industry. This event is the only one of its kind being offered to connect researchers and entrepreneurs with poultry sector technology experts, financiers, bankers and venture capitalists looking for new projects […]
The Poultry Trends Seminar covers production, consumption, trade and other matters crucial in the global poultry meat and egg markets. It is attended by producers and processors from throughout the world.
Feed Strategy Events cover the ingredients and additives used within the formulation of animal feeds and are attended by senior executives from all over the world. Feed Strategy Events are geared toward the interests of nutritionists, veterinarians, feed formulators, CEOs, feed mills directors, integrators, co-operatives and hatcheries.

Explore our Products

We make it easy to select the marketing tactics that drive your desired business outcomes. Our team of sales consultants will help translate your marketing objectives into media solutions that deliver an audience of agrifood professionals and drive results.  

Magazine Cover
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Channels
Marketing Objectives
Branding
Strengthen your company's image and define how your company and products are perceived by professionals throughout the industry.
Website Traffic
Drive industry professionals to your website or other online offerings.
Content Marketing
Build trust with current and prospective customers by sharing your thought leadership expertise and delivering real value to our audience.
Increase Prospects
Generate interest from decision-makers in our audience, so you can begin a direct line of communication with prospects.
Social Reach
Harness our data to target an audience of industry professionals and stay top of mind as they engage on social media.
Niche Targeting
Focus your marketing message on a precisely targeted niche audience using geography and our exclusive behavioral data and demographics.
Marketing Services
Leverage services to help guide your strategy, gain insights, and execute successful campaigns.
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Magazines

WATT Poultry USA

Magazines

WATT PoultryUSA magazine provides actionable information for North American poultry growers, integrators and industries allied to the poultry industry that address current market conditions and improve efficiency and productivity.
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Magazines

WATT Poultry International

Magazines

Poultry International delivers a mix of latest practices and thinking, data and market developments from across markets at various stages of development, providing readers with an understanding of how the poultry meat and egg industry is progressing both globally and within key sectors.
Branding
Magazines

Egg Industry Special Report: Top U.S. Egg Companies

Magazines

Egg Industry's annual Top Egg Company survey results are released in a special report that is recognized by the layer niche market as the source for information about egg producers, product solutions and pressing industry issues.
Branding
Magazines

Feed Strategy

Magazines

Feed Strategy offers solutions and relevant research on current market conditions providing knowledge to improve efficiency and productivity to readers from the world’s top feed companies across Dairy, Pig and Poultry species.
Branding
Magazines

Poultry International China

Magazines

Poultry International China is the Mandarin language business resource covering global poultry dynamics, international advanced farming technology and new products for the Chinese poultry industry.
Branding
Magazines

Egg Industry China

Magazines

Egg Industry China is the Mandarin language news resource covering regulatory affairs information on practical business applications and exclusive top company production data for the Chinese egg industry.
Branding
Magazines

WATT Executive Guide to World Poultry Trends

Magazines

The WATT Executive Guide to World Poultry Trends is an exclusive statistical reference for global poultry executives who re-visit it at their leisure throughout the year.
Branding
Magazines

WATT IPPE Directory

Magazines

The IPPE Directory is the place to get noticed before, during and after the show by attendees who use it to plan for and navigate the worlds largest poultry, meat and feed industry event.
Branding
Magazines

Signet AdBrand™ Study

Magazines

A Signet AdBrand Study tests your creative and helps you compare how your ad gets noticed and acted upon so you can adjust creative to maxamize ROI.
Branding
Increase Prospects
Marketing Services
Magazines

Digital Edition Options

Magazines

Enhanced print ads align your brand with content that inspires action, by making it easy for industry decision makers to investigate and interact.
Branding
Website Traffic
Digital

Banner Advertising on WATTPoultry.com

Digital

Banner advertising on the Home Page Plus channel provides users with essential context while broadly targeting poultry producers and agrifood industry professionals. Banners on topic channels offer placement adjacent to relevant niche content from our expert editorial team on poultry meat, eggs, or future technologies and trends.
Branding
Website Traffic
Digital

Banner Advertising on FeedStrategy.com

Digital

Run-of-site banner advertising on FeedStrategy.com appears adjacent to timely analysis and guidance from animal feed experts on issues of interest to the world's top feed companies covering dairy, pig and poultry species.
Branding
Website Traffic
Digital

Feed Mill of the Future

Digital

Sponsorship opportunity for the Feed Mill of the Future channel, presented by Feed Strategy and Feed & Grain The Feed Mill of the Future digital email supplement is aimed at providing animal feed industry stakeholders with forward-looking content, market insights and a spotlight on the leading-edge technologies shaping the global feed industry of tomorrow.
Branding
Website Traffic
Digital

Super Billboards

Digital

This large-format canvas creates a lasting impression that adheres to the top of the browser window, maximizing brand exposure, and is right-sized for mobile
Website Traffic
Branding
Digital

Dynamic Content Marketing Banners

Digital

Dynamic Content Marketing Banners help you promote your content where buyers are going to conduct their research and accelerate the customer journey.
Branding
Website Traffic
Increase Prospects
Content Marketing
Digital

Newsletters

Digital

Newsletters directly reach the inbox of an engaged, global audience of industry decision-makers who want to stay informed and are actively looking for solutions to industry issues.
Branding
Website Traffic
Digital

Webinars

Digital

Producing a webinar with {WATT Global Media or Petfood Industry} lends credibility to your brand in association with the topic and positions you as a solution to pressing industry issues.
Branding
Content Marketing
Increase Prospects
Digital

White Papers

Digital

Position your company as a thought leader while promoting proprietary research and data content assets to a targeted audience, obtain qualified leads and identify when prospects are progressing in their buyer's journey.
Branding
Content Marketing
Increase Prospects
Digital

Audience Targeted Message (eblasts)

Digital

Describe your most desired audience job functions, geographies and industries and we will promote your content in a highly targeted email to the niche audiences you seek, or choose to maximize your industry reach.
Branding
Website Traffic
Content Marketing
Niche Targeting
Digital

Native Advertising

Digital

Native campaigns position your company as a thought leader by repurposing your content marketing assets as articles on our website. Adjacency to our editorial content lends credibility to your sponsored content.
Branding
Website Traffic
Content Marketing

Meet the experts

Roy Graber

Senior Reporter

Benjamin Ruiz

Poultry Contributor

Ann Reus

Reporter

Ioannis Mavromichalis

Nutrition Contributor

Jeff Miller

Director of Global Agrifood Sales

Terrence O’Keefe

Content Director

Roy Graber

Senior Reporter

Benjamin Ruiz

Poultry Contributor

Ann Reus

Reporter

Ioannis Mavromichalis

Nutrition Contributor

Jeff Miller

Director of Global Agrifood Sales

Terrence O’Keefe

Content Director

Mark Clements

Editor, Poultry International

Jackie Roembke

Editor-in-Chief, Feed Brands

Austin Alonzo

Editor, WATT PoultryUSA

Meredith Johnson

Managing Editor, Egg Industry Insight

Elizabeth Doughman

Managing Editor, Poultry Future

Alyssa Hardt

Associate Editor

Mark Clements

Editor, Poultry International

Jackie Roembke

Editor-in-Chief, Feed Brands

Austin Alonzo

Editor, WATT PoultryUSA

Meredith Johnson

Managing Editor, Egg Industry Insight

Elizabeth Doughman

Managing Editor, Poultry Future

Alyssa Hardt

Associate Editor

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