Media Kit

Pet FOod

Need to increase your brand visibility?
Launch a new product?
Capture the interest of decision-makers?

Petfood Industry’s product portfolio provides exclusive access to pet food experts, engaged industry professionals and targeted marketing and communication solutions that drive growth.

Connect with a global pet food audience through our trusted media

11,000
magazine subscriptions
40,200
e-newsletters subscriptions
115,700
monthly website visits
228,100
page views per month

Cultivate your company’s brand in the rapidly growing pet food and treat manufacturing industry

PET food/TREAT PRODUCER REACH

63,600
pet food production professionals trust PetfoodIndustry to cover market trends and owner demands, along with information on balancing nutritional needs with popular tendencies.
Pet Food/Treat Mfr./Co-Packer
40%
Consulting-Veterinary, Nutrition
24%
Academia/Government
12%
Pet Food Retail
11%
Distributor/Broker/Import
7%
Pet Food Brand Owner
6%
DIgital
Magazines
Events
US/Canada
39,300
Europe
10,500
Asia/Pacific
7,600
Latin America
4,200
Middle East/Africa
2,000

Where the global pet food industry does business

Petfood Forum is the largest and most unique conference and exhibition focused exclusively on serving the pet food manufacturing supply chain.
Petfood Forum Asia is a conference for the Southeast Asia pet food and pet treat industry featuring industry experts presenting the latest research and information on the pet food market, pet nutrition, pet food palatability, processing, new product development and more.
Petfood Forum China is a one-day conference focused on pet food innovation insights on the rapidly growing Chinese pet food market. This is the only event of its kind held in China specifically for the needs of pet food and pet treat manufacturers.
Petfood Forum Europe is a one-day unique conference that offers industry expertise, knowledge and valuable networking for professionals with pet food business interests throughout Europe.
Petfood Essentials is an interactive, informal educational forum focused on pet food production and safety. Due to the global pandemic, Petfood Essentials has been reimagined into an online short course as Petfood Essentials  CONNECT•ED.

Explore our Products

We make it easy to select the marketing tactics that drive your desired business outcomes. Our team of sales consultants will help translate your marketing objectives into media solutions that deliver an audience of pet food professionals and drive results.

Magazine CoverMagazine Cover
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Channels
Marketing Objectives
Branding
Strengthen your company's image and define how your company and products are perceived by professionals throughout the industry.
Website Traffic
Drive industry professionals to your website or other online offerings.
Content Marketing
Build trust with current and prospective customers by sharing your thought leadership expertise and delivering real value to our audience.
Increase Prospects
Generate interest from decision-makers in our audience, so you can begin a direct line of communication with prospects.
Social Reach
Harness our data to target an audience of industry professionals and stay top of mind as they engage on social media.
Niche Targeting
Focus your marketing message on a precisely targeted niche audience using geography and our exclusive behavioral data and demographics.
Marketing Services
Leverage services to help guide your strategy, gain insights, and execute successful campaigns.
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Petfood Industry Magazine

Digital
Magazines
Events

Petfood Industry magazine features solutions and research that address current market conditions and provides expert editorial insights to improve efficiency and productivity for pet food manufacturers, processors, suppliers, marketers and packagers.

Branding

Digital Edition Options

Digital
Magazines
Events

Enhanced print ads align your brand with content that inspires action, by making it easy for industry decision makers to investigate and interact.

Branding
Website Traffic

Signet AdBrand™ Study

Digital
Magazines
Events

A Signet AdBrand Study tests your creative and helps you compare how your ad gets noticed and acted upon so you can adjust creative to maximize ROI.

Branding
Increase Prospects
Marketing Services

Petfood Forum Show Guide

Digital
Magazines
Events

Petfood Forum Show Guide positions your company in front of over 3,000 industry professionals ready to engage with suppliers about new products and growth opportunities in emerging ingredients and technologies.

Branding

Banner Advertising on PetfoodIndustry.com

Digital
Magazines
Events

Banner advertising on the Home Page Plus channel provides users with essential context while broadly targeting pet food industry professionals. Banners on topic channels offer placement adjacent to expert editorial coverage for pet food producers on Nutrition, Packaging or Production and Safety.

Branding
Website Traffic

Super Billboards

Digital
Magazines
Events

This large-format canvas creates a lasting impression that adheres to the top of the browser window, maximizing brand exposure, and is right-sized for mobile

Website Traffic
Branding

Dynamic Content Marketing Banners

Digital
Magazines
Events

Dynamic Content Marketing Banners help you promote your content where buyers are going to conduct their research and accelerate the customer journey.

Branding
Website Traffic
Increase Prospects
Content Marketing

Petfood Industry Solutions

Digital
Magazines
Events

A listing in the online Petfood Industry Solutions directory helps supplier companies be discoverable year-round, while promoting content marketing assets to key decision makers seeking answers to advance their research-to-buy timeline.

Content Marketing
Website Traffic
Increase Prospects
Branding

Newsletters

Digital
Magazines
Events

Newsletters directly reach the inbox of an engaged, global audience of industry decision-makers who want to stay informed and are actively looking for solutions to industry issues.

Branding
Website Traffic

Webinars

Digital
Magazines
Events

Producing a webinar with Petfood Industry lends credibility to your brand in association with the topic and positions you as a solution to pressing industry issues.

Branding
Content Marketing
Increase Prospects

White Papers

Digital
Magazines
Events

Position your company as a thought leader while promoting proprietary research and data content assets to a targeted audience, obtain qualified leads and identify when prospects are progressing in their buyer's journey.

Branding
Content Marketing
Increase Prospects

Audience Targeted Message (eblasts)

Digital
Magazines
Events

Describe your most desired audience job functions, geographies and industries and we will promote your content in a highly targeted email to the niche audiences you seek, or choose to maximize your industry reach.

Branding
Website Traffic
Niche Targeting
Content Marketing

Native Advertising

Digital
Magazines
Events

Native campaigns position your company as a thought leader by repurposing your content marketing assets as articles on our website. Adjacency to our editorial content lends credibility to your sponsored content.

Branding
Website Traffic
Content Marketing

Magazine Advertorials

Digital
Magazines
Events

One part editorial, one part advertisement, advertorials are written in an editorial style and influence spending decisions by positioning your business as a solution to the questions raised in the article.

Branding
Content Marketing

Social Audience Extension

Digital
Magazines
Events

Showcase your expertise under the umbrella of our trusted brand to a attract and engage ideal prospects on social media. Hard-to-reach decision makers who frequent our website or subscribe with us can be reached on Facebook and LinkedIn.

Branding
Niche Targeting
Website Traffic
Social Reach
Content Marketing

Display Audience Extension

Digital
Magazines
Events

Display Audience Extension extends your campaign reach so you can stay top of mind with hard to reach pet food professionals. Target our audience with your display ads as they browse elsewhere on the internet.

Website Traffic
Niche Targeting
Branding

Geofencing

Digital
Magazines
Events

Boost your company's exposure at trade shows and drive traffic to your booth by targeting the mobile devices of attendees.

Branding
Website Traffic
Increase Prospects
Niche Targeting

Content Marketing Services

Digital
Magazines
Events

Leverage our editorial knowledge and industry expertise to create content marketing assets that capture the interest of your target market and accelerate the buyers journey.

Branding
Increase Prospects
Marketing Services
Content Marketing

Custom Research Programs

Digital
Magazines
Events

Uncover knowledge on industry trends or buying influences and increase confidence in your messaging strategy or competitive standing.

Marketing Services

Creative Services

Digital
Magazines
Events

Meaningful creative that inspires action is easier to produce with a creative partner that has in-depth industry expertise. We cover the entire creative process from writing to design and production.

Marketing Services

Meet the experts

Debbie Phillips-Donaldson

Editor in Chief - Petfood Industry in Editorial

Lindsay Beaton

Editor

Alyssa Hardt

Associate Editor

Tim Wall

Senior Reporter

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