WATT GLOBAL MEDIA

PETFOODINDUSTRY®

MEDIA GUIDE

  • - Need to increase your brand visibility?
  • - Launch a new product?
  • - Capture the interest of decision-makers?
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WHY

PETFOODINDUSTRY

Petfood Industry’s product portfolio provides exclusive access to pet food experts, engaged industry professionals from around the world and targeted marketing and communication solutions that drive growth.

Connect

Connect with engaged decision makers where they go to stay informed.

Explore ChannelS

SOLVE

Solve your marketing challenges with turn-key solutions.

Discover Tactics

ALIGN

Align your brand with trusted content that inspires action.

Learn How

Connect with a global PET food audience
through our trusted media

11,000
magazine subscribers
34,805
e-newsletter subscriptions
601,347
monthly touchpoints
177,866
page views per month

Cultivate your company’s brand in the rapidly growing pet food and treat manufacturing industry.

PET FOOD

TOTAL AUDIENCE REACH

73,700

Pet food production professionals from around the world trust Petfood Industry to cover market trends and owner demands, along with information on balancing nutritional needs with popular tendencies.

View full Audience Engagement report here.

Pet Food/Treat Mfr./Co-Packer
45%
Consulting-Veterinary, Nutrition
22%
Pet Food Retail
11%
Academia/Government
8%
Distributor/Broker/Import
7%
Pet Food Brand Owner
7%

Channel
distribution

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US/Canada
44,900
Europe
12,700
Asia/Pacific
9,500
Mexico/Latin America
4,500
Middle East/Africa
2,100

Let’s Get Started!

Where the global pet food industry does business

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Petfood Forum is the largest and most unique conference and exhibition focused exclusively on serving the pet food manufacturing supply chain.

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Petfood Forum Europe is a one-day unique conference that offers industry expertise, knowledge and valuable networking for professionals with pet food business interests throughout Europe.

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Petfood Forum Asia is a conference for the Southeast Asia pet food and pet treat industry featuring industry experts presenting the latest research and information on the pet food market, pet nutrition, pet food palatability, processing, new product development and more.

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Petfood Essentials is an interactive, informal educational forum focused on pet food production and safety. Due to the global pandemic, Petfood Essentials has been reimagined into an online short course as Petfood Essentials CONNECT•ED.

Where the global pet food industry does business

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Details →

Petfood Forum is the largest and most unique conference and exhibition focused exclusively on serving the pet food manufacturing supply chain.

Details →
Details →

Explore our Products

We make it easy to select the marketing tactics that drive your desired business outcomes. Our team of sales consultants will help translate your marketing objectives into media solutions that deliver an audience of professionals and drive results.

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Channels
Marketing Objectives
Branding
Strengthen your company's image and define how your company and products are perceived by professionals throughout the industry.
Website Traffic
Drive industry professionals to your website or other online offerings.
Content Marketing
Build trust with current and prospective customers by sharing your thought leadership expertise and delivering real value to our audience.
Increase Prospects
Generate interest from decision-makers in our audience, so you can begin a direct line of communication with prospects.
Social Reach
Harness our data to target an audience of industry professionals and stay top of mind as they engage on social media.
Niche Targeting
Focus your marketing message on a precisely targeted niche audience using geography and our exclusive behavioral data and demographics.
Marketing Services
Leverage services to help guide your strategy, gain insights, and execute successful campaigns.
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Branding

Petfood Industry Magazine

Digital
Magazines
Events

Petfood Industry magazine features solutions and research that address current market conditions and provides expert editorial insights to improve efficiency and productivity for a BPA audited, global audience of pet food manufacturers, processors, suppliers, marketers and packagers.

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Branding

Petfood Forum Show Guide

Digital
Magazines
Events

Petfood Forum Show Guide positions your company in front of over 3,000 industry professionals ready to engage with suppliers about new products and growth opportunities in emerging ingredients and technologies.

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Branding
Website Traffic

Banner Advertising on PetfoodIndustry.com

Digital
Magazines
Events

Banner advertising on the Home Page Plus channel provides users with essential context while broadly targeting pet food industry professionals from around the world. Banners on topic channels offer placement adjacent to expert editorial coverage for pet food producers on Nutrition, Packaging or Production and Safety.

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Website Traffic
Branding

Super Billboards

Digital
Magazines
Events

This large-format canvas creates a lasting impression that adheres to the top of the browser window, maximizing brand exposure, and is right-sized for mobile

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Branding
Website Traffic
Increase Prospects
Content Marketing

Dynamic Content Marketing Banners

Digital
Magazines
Events

Dynamic Content Marketing Banners help you promote your content where buyers are going to conduct their research and accelerate the customer journey.

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Content Marketing
Website Traffic
Increase Prospects
Branding

Petfood Industry Solutions

Digital
Magazines
Events

A listing in the online Petfood Industry Solutions global directory helps supplier companies be discoverable year-round, while promoting content marketing assets to key decision makers seeking answers to advance their research-to-buy timeline.

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Branding
Website Traffic

Newsletters

Digital
Magazines
Events

Newsletters directly reach the inbox of an engaged, global audience of industry decision-makers who want to stay informed and are actively looking for solutions to industry issues.

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Branding
Content Marketing
Increase Prospects

Webinars

Digital
Magazines
Events

Producing a webinar with Petfood Industry lends credibility to your brand in association with the topic and positions you as a solution to pressing industry issues.

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Website Traffic

Trending Pet Food Podcast

Digital
Magazines
Events

Petfood Industry’s Editor, Lindsay Beaton interviews industry experts and covers important and relevant topics impacting the world of pet food.

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Branding
Content Marketing
Increase Prospects

White Papers

Digital
Magazines
Events

Position your company as a thought leader while promoting proprietary research and data content assets to a targeted audience, obtain qualified leads and identify when prospects are progressing in their buyer's journey.

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Branding
Website Traffic
Niche Targeting
Content Marketing

Audience Targeted Message (eblasts)

Digital
Magazines
Events

Describe your most desired audience job functions, geographies and industries and we will promote your content in a highly targeted email to the niche audiences you seek, or choose to maximize your industry reach.

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Marketing Services

Contentamp™ Ad Creation

Digital
Magazines
Events

Whether you need to refresh an existing campaign or launch a new one, Contentamp™ Ad Creation is your solution to designing impactful campaigns that address industry pain points head-on.

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Branding
Website Traffic
Content Marketing

Native Advertising

Digital
Magazines
Events

Native campaigns position your company as a thought leader by repurposing your content marketing assets as articles on our website. Adjacency to our editorial content lends credibility to your sponsored content.

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Branding
Content Marketing

Magazine Advertorials

Digital
Magazines
Events

One part editorial, one part advertisement, advertorials are written in an editorial style and influence spending decisions by positioning your business as a solution to the questions raised in the article.

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Branding
Niche Targeting
Website Traffic
Social Reach
Content Marketing

Social Audience Extension

Digital
Magazines
Events

Showcase your expertise under the umbrella of our trusted brand to a attract and engage ideal prospects on social media. Hard-to-reach decision makers who frequent our website or subscribe with us can be reached on Facebook and LinkedIn.

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Website Traffic
Niche Targeting
Branding

Display Audience Extension

Digital
Magazines
Events

Display Audience Extension extends your campaign reach so you can stay top of mind with hard to reach pet food professionals. Target our audience with your display ads as they browse elsewhere on the internet.

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Marketing Services

Contentamp™ Content Creation

Digital
Magazines
Events

Lacking resources to create white papers or articles? Contentamp™ Content Creation offers the industry expertise and editorial finesse you need to craft unique, captivating content tailored to your brand.

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Marketing Services

Contentamp™ Publication Creation

Digital
Magazines
Events

Start a meaningful conversation with B2B buyers who are hungry for content. Let us help you strategize an opt-in channel of communication leveraging newsletters or custom magazines.

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Content Marketing
Branding
Increase Prospects

Petfood Forum Conferences and Exhibitions

Digital
Magazines
Events

The Petfood Forum group of conferences and exhibitions are unique, exclusive events serving the pet food industry. They provide opportunities for buyers and sellers to connect, share ideas, and do business.

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Marketing Services

Contentamp™ Event Management

Digital
Magazines
Events

Let us help make your event goals a reality. From speaker management to moderation, production, and promotion...we've got you covered.

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Meet The Experts

Debbie Phillips-Donaldson

Editor in Chief - Petfood Industry in Editorial

Lindsay Beaton

Editor

Tim Wall

Senior Reporter

Meet The sales experts

Melissa Thrune

National Sales Director

Kerry Beaulieu

Sales Manager

Lynzi Kleist

Sales Manager

Uwe Riemeyer

InterMedia Partners GmbH

Simon Lee

Tech Champ Media Information Limited

Steve Akins

Executive Vice President, Global Petfood & Events Publisher, Petfood Industry Magazine

Let’s Get Started!