The buyer’s journey is a conversation about your brand that takes place over many touchpoints. Whether you are focused on one stage or a multi-faceted marketing plan to cover the entire journey, this framework will help you strategize how to create content that inspires action with our qualified audience of decision makers.
have been or are a decision maker or influencer on a project to evaluate new technologies, products or solutions.
have included a supplier on their shortlist during the research-to-buy timeline because of their advertising, promotion, or sponsorships.
of agrifood decision makers plan to evaluate new technologies, products or equipment.
use vendor content (white papers, case studies) as a primary source of information when narrowing down choices. 48% reference online ads and 67% magazines during the buyers journey.
The Contentamp studio experience offers a suite of services that are tailored to the unique needs of each client. You’ll work with an expert team that possesses domain expertise to inform and educate your niche target audience with original, compelling content. Resulting in increased ROI due to amplified engagement throughout your customer’s buyers’ journey.
Make your brand visible where customers already spend their time. This is the opportunity to use your messaging to build interest in your brand by demonstrating solutions to the problems your prospects face. Aligning your business with relevant trusted content will build affinity for your brand as a reliable resource.
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Now aware that a solution exists, customers will become educated on their options and it is time for you to demonstrate your value. Our media properties and events are a trusted source for conducting research.
Let's ChatStay top of mind during the decision phase and deliver the information needed for customers to make an informed decision. Overcome objections by demonstrating success. Continue with some tactics from the consideration stage as some buyers may not discover your business until the end of their research to buy timeline.
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The key to success is to get noticed during the awareness stage, communicate that your benefits meet their needs during the consideration stage, and be on the list of solution providers during the evaluation phase. By engaging your prospects along the way, you have laid a foundation for building success.
