Print: Print offers a visual and tactile format that is still appreciated by readers and is a vital element of an effective branding campaign. You can stand out with your print advertising and earn trust for your online advertising at the same time. Merging print with digital can be more powerful than each medium alone.
(WATTPoultryUSA, Feed Strategy, WATT Poultry International, Poultry International China, Egg Industry China, Egg Industry Special Report: Top U.S. Egg Companies, WATT IPPE Directory, WATT Executive Guide to World Poultry Trends)
Events: Sponsorships at Events and conferences is important because they provide a place for businesses to connect. But, don’t forget to let people know you will be there with a multi-channel marketing campaign.
Websites: Target prospects online where they spend the most time and in the context of relevant niche content to maximize engagement.
Newsletters: Connect with industry professionals where they spend most of their workday, their email Inbox. Engagement is high because these individuals have opted in to staying informed.
Social and Display Audience Extension: Market to business contacts outside of their daily work routine. Reach poultry and animal feed professionals on social sites and websites they visit. By connecting with them where they are spending time, marketers increase the frequency of impressions and click throughs.
Email: Email marketing is a critical part of a full multi-channel marketing strategy. A person is more likely to open an email if they’ve engaged with the brand outside of email before, such as the websites they frequent or social media.