White Papers

How do you build a database of agrifood professionals and portray your company as the go-to expert in the field?

The investment to publish effective content marketing assets will fail to succeed if you are not reaching qualified prospects and customers on a global scale.

The decision-makers you seek, engage with WATT poultry, animal feed and feed and grain content to conduct purchasing research and create vendor short lists. With our White Paper program, you can:

  • Ensure your content reaches your target audience
  • Provide your company with new, GDPR compliant, contacts                                 
  • Identify agrifood professionals already in your database that may be progressing in their buyer’s journey
  • Nurture prospects with multi-channel promotions and measurable brand exposure

Best Value: (White Paper Package)

Includes all features listed in White Paper program below PLUS:

  • one (1) targeted e-blast to a carefully selected subset of over 30,000 global agrifood professionals
  • one (1) 1/3-page magazine ad in the appropriate magazine (WATT provides design service at no additional fee)
White Paper Program Details
  • White Paper hosting on WATTPoultry.com and/or FeedStrategy.com and/or FeedandGrain.com
  • Repurpose existing content that your team has already invested time and budget to create
  • Writing, editing and creative services for White Paper available for additional fee
  • Sponsored link on WATTPoultry.com and/or FeedStrategy.com and/or FeedandGrain.com and in appropriate WATT e-newsletters
  • GDPR compliant contact information of those who download the white paper provided in Excel spreadsheet

Discounts are available for print and online advertisers. Materials needed 15 days prior to the project start date.

* Additional costs may be incurred for writing, editing or creative services.

Material Specifications

White Paper

  • PDF format

Sponsored Link Headline

  • Title: 64 characters or less (including space bars)
  • Description: 160 characters or less (including space bars)

Important Information

Customer Survey Insights

59% of agrifood professionals rely on industry media websites to identify potential vendors and suppliers


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