Egg Industry China

Egg Industry China is the Mandarin language news resource for the Chinese egg industry.

How can you amplify your company’s message in the dominant egg industry in China? Worldwide, China is the leading producer of table eggs, so reaching leaders in this market offers tremendous opportunities.

With Egg Industry China, you can:

  • Target layer industry professionals throughout China
  • Position your brand as a thought leader next to timely coverage of regulatory affairs information on practical business applications and exclusive top company production data  
  • Serve as an effective information resource for decision-makers in the research-to-buy timeline

Egg Industry China Editorial Calendar 2022

Topics Bonus Distribution/Value Added Space
Closing
Materials
Deadline
January Spring ·Evolution of egg breeding pattern and industrial chain developing International Production
& Processing Expo (IPPE 2022)
Dec 15,
2021
Dec 20,
2021
April Summer ·Production ratio and consumption of plant eggs
·Activity reports of Wonderful Egg Alliance (WEA)
VIV ASIA 2022 & China Feed Expo(CFE) 2022;China Animal Husbandry Expo (CAHE 2022) Mar 16,
2022
Mar 21,
2022
July Autumn ·Special report on egg project
·Large-scale development of laying hens industry
International Poultry Forum China (IPFC 2022) Jun 15,
2022
Jun 20,
2022
October Winter ·Activity reports of WECD World Egg China Day(WECD);VIV Qingdao 2022;EuroTier 2022 Sep 15,
2022
Sep 20,
2022

Print Advertisement Specifications

Please provide ad materials in the following format:

>> Acrobat: .pdf (PDF/x-1a is the required format for all submissions.) All images MUST be hi-resolution (at least 300 dpi). Convert files to process colors (CMYK). Pantone and spot colors will be converted and may cause a color shift.

Digital material submissions and inquiries:
Please direct all inquiries regarding digital product materials to ads@wattglobal.com.
Please send all materials (including URL information) to ads@wattglobal.com. Files must be PDFs created using PDF/x-1a settings.

Download full specifications document with bleed instructions and illustrations here.

Ad
Sizes
Orientation Inches
width x depth
Millimeters
width x depth
2 page spread
Non-bleed 15.25 x 10 388 x 254
Full page
Non-bleed 7.375 x 10 188 x 254
2/3 page
Non-bleed - vertical 4.5 x 10 114 x 254
1/2 page
Horizontal - 3 columns 7.375 x 4.625 188 x 118
Island - 2 columns 4.5 x 7.5 114 x 191
Vertical - 1/2 page 3.375 x 10 85 x 254
1/3 page
Horizontal - 3 columns 7.375 x 3.25 188 x 83
Square - 2 columns 4.5 x 4.625 114 x 118
Vertical - 1 column 2.125 x 10 54 x 254
1/4 page
Horizontal - 3 columns 7.375 x 2.625 188 x 67
Square - 2 columns 4.5 x 3.625 114 x 92
Vertical - 1/2 page 3.375 x 4.625 85 x 118
Island - 1 column 2.125 x 7.375 54 x 188
1/6 page
Horizontal - 2 columns 4.5 x 2.375 114 x 60
Vertical - 1 column 2.125 x 4.625 54 x 118
Banner - 3 columns 7.375 x 1.5 188 x 38
1/8 page
Horizontal - 2 columns 4.5 x 1.875 114 x 47
Square - 1/2 page 3.375 x 2.25 86 x 57
Vertical - 1 column 2.125 x 3.625 54 x 92

Important Information

Egg Industry China is available through a WeChat account named WECD.

Customer Survey Insights

58% of agrifood professionals have contacted an advertiser for more information after viewing an ad

56% rely on magazines to do their job

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