ContentampIQ™: Reach More of the Right Buyers, More Often

Target the Right Buyers with AI-Powered Content Distribution

NEW: Contact your sales manager to be a part of the product launch!

ContentampIQ™ is a new content marketing solution, powered by real-time behavioral targeting. You now can reach professionals who have recently read editorial topics related to your solutions over a 3-month campaign—whether they’ve registered on our sites or not.

ContentampIQ uses AI to identify professionals engaging with relevant industry topics and delivers your content directly to them. It’s an advanced content delivery layer that complements  your branding and demand generation strategy—keeping your message in front of the right buyers through sequenced touchpoints that help move them closer to becoming a lead.

What sets ContentampIQ apart

ContentampIQ™ works in tandem with your broader campaigns—not in place of them. While banner ads and native advertising placements drive brand visibility with broad reach, this program ensures content-based re-engagement with professionals who have shown interest in your WATT hosted programs and topics related to your business.

Your message is featured in a highly visible space adjacent to articles—targeted by industry, role, and real-time behavior. That means more meaningful interactions, more often—with both known and anonymous users consuming related content.

How It Works

AI Enhanced Affinity Audiences

Provide materials describing your product or solution, we create a 500 word summary and our AI-powered service will analyze that content to:

• Identify the right anonymous site visitors based on our AI platform’s catalog of individual reading behavior
• Build a tailored audience based on actual content interest—not just job titles
• Expand your reach using turnkey industry and role-based audience segments

Campaign Optimization

Your campaign automatically optimizes for the most effective headlines or calls to action, with the option to dynamically adjust geography or demographics to enhance results.

Three Campaign Delivery Options

Each option uses the same intelligent AI-powered targeting and delivery process to boost visibility for 3-5 content assets (e.g., articles, webinars, videos). Choose the option that aligns with your content marketing goals—whether you're focused on demonstrating engagement, generating leads, or driving traffic to your website. Each helps qualify an engaged audience so they’re more informed when they interact with your sales team and reduces cost by shortening the sales cycle.

+Audience Insights

May be a mix of WATT hosted sponsor content and content on your website. Can be augmented with WATT editorial related to your products/solutions.

• ‍You receive insights on what companies, job functions, and industry categories reached mid and full campaign engagement (for known users), plus impressions and clicks for engaged users at any stage of the campaign.

+Audience Insights & Leads

Guide known and anonymous users through a sequence of content assets to nurture interest and convert. Includes an ABM audience extension campaign to boost lead results. Includes one WATT hosted white paper.

• ‍You receive the same audience insights as above—plus qualified leads for known users who complete the full campaign journey or download the white paper.

+Audience Insights & Poll/Leads

One of the landing pages is a WATT-hosted 100-300 word article with an embedded poll or quiz. Use the poll to conduct research and ask about buying intent or role.

• ‍You receive the same audience insights as above—plus poll response data (e.g., buying role, readiness to buy, or trends) and leads from users who engaged in the poll.

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