WATT IPPE Directory

Showcase your company presence in the official IPPE Directory by WATT Global Media

BONUS! Must-see Exhibitors also appear in WATTPoultry USA, Poultry International, Feed Strategy and Feed & Grain magazines

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The WATT IPPE Directory is the place to get noticed before, during and after the trade fair and conferences.

IPPE is the worlds’ largest annual poultry, meat and feed industry event and anticipates 1,100+ exhibitors and 30,000+ attendees in 2026. The directory format makes it possible for prospects and customers to notice you, but the best way to increase findability is to invest in advertising in the directory. With the WATT IPPE Directory, you can:

With the WATT IPPE Directory, you can:

Reach a global audience of decision-makers
Extend the lifespan of your message with the directory’s digital release in November 2025 and again in January 2026 to 81,000+ global poultry, feed and meat professionals – plus an additional 7,500 printed copies distributed at the live event.
Unveil your company’s latest technology, product or service.
Help attendees easily locate you through alphabetical and categorical listings.
Have a long-lasting presence as attendees and global poultry and animal feed professionals that were unable to attend continue to use the directory after the conclusion of the show.

WATT IPPE Directory advertisers receive:

Company profile highlighted in 3 sections
- Exhibitor listings
- Product categories
- “Must-see” exhibitors (60-word company description, website and company logo or photo), now in 4 bonus issues of WATT magazines!
Enhanced listing with bold type fonts
Booth promotion with cross-referencing of your ad and booth number so attendees can easily find you at IPPE
Distribution to attendees throughout convention center and at all entrances to exhibit halls A, B and C, PLUS distributed to all exhibitor booths

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You must be an exhibitor at the trade fair to run an advertisement in the WATT IPPE Directory

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Distribution: 81,000

Countries: 196

Print Advertisement Specifications

Please provide ad materials in the following format:

>> Acrobat: .pdf (PDF/x-1a is the required format for all submissions.) All images MUST be hi-resolution (at least 300 dpi). Convert files to process colors (CMYK). Pantone and spot colors will be converted and may cause a color shift.

Digital material submissions and inquiries:

Please direct all inquiries regarding digital product materials to ads@wattglobal.com.

Please send all materials (including URL information) to ads@wattglobal.com. Files must be PDFs created using PDF/x-1a settings.

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Ad Sizes	Orientation	Inches width x depth	Millimeters width x depth
2 page spread
	Non-bleed	15.25 x 10	388 x 254
Full page
	Non-bleed	7.375 x 10	188 x 254
2/3 page
	Non-bleed - vertical	4.5 x 10	114 x 254
1/2 page
	Horizontal - 3 columns	7.375 x 4.625	188 x 118
	Island - 2 columns	4.5 x 7.5	114 x 191
	Vertical - 1/2 page	3.375 x 10	85 x 254
1/3 page
	Horizontal - 3 columns	7.375 x 3.25	188 x 83
	Square - 2 columns	4.5 x 4.625	114 x 118
	Vertical - 1 column	2.125 x 10	54 x 254
1/4 page
	Horizontal - 3 columns	7.375 x 2.625	188 x 67
	Square - 2 columns	4.5 x 3.625	114 x 92
	Vertical - 1/2 page	3.375 x 4.625	85 x 118
	Island - 1 column	2.125 x 7.375	54 x 188

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Important Information

Space Closing: 11/11/2025

Material Closing: 11/17/2025

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Customer Survey Insights

62% of agrifood professionals use product or supplier directories (print/online) as an information source during the buyers journey.

57% have visited an advertiser's website as a result of viewing an advertisement, 33% have shared the ad with a colleague and 31% save the ad for future reference.

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