WATTPoultry USA

How do you drive awareness of your company's products and services to the right prospects and build trust with existing customers?

WATTPoultry USA is the business magazine for the U.S. and Canadian integrated poultry meat industry and provides a platform that reaches a distinct subset of our qualified global poultry professional audience.

By investing in magazine advertising you can:

  • Influence decision-makers looking for solutions in the poultry industry
  • Become a recognized brand voice in a magazine that has served the North American poultry market for decades
  • Gain brand credibility by having your advertising adjacent to market research, technical insights and top company data
  • Maintain a visible brand presence with a loyal customer base and show them your company is consistently active in the market
Notable Subscribers
Corporate Veterinarian
Wayne Sanderson Farms
Chief Operations Officer
Peco Foods
Vice President of Live Production
Farbest Foods
Director of Nutrition
Perdue Farms
Director, Purchasing
Mountaire Farms
Senior Director, Food Safety & Quality Assurance
Tyson Foods

Geographical Breakdown
US/Canada - 10,100
International - 1,300
Total Subscribers - 11,400

Job Function
Primary Business & Industry Profile

WATTPoultry USA Editorial Calendar 2026

Issue Feature Topic Product Showcase Event Preview Bonus Distribution/
Value Added
Space Closing Materials
Deadline
September/October Broiler & Turkey Husbandry/Welfare Poultry Processing & Packaging Equipment 8/6/26 8/11/26
November/December Poultry Processing Poultry Housing Equipment IPPE 10/5/26 10/8/26

WATTPoultry USA Editorial Calendar 2027

Issue Feature Topic Product Showcase Event Preview Bonus Distribution/
Value Added
Space Closing Materials
Deadline
January/February Food Safety Biosecurity & Disease Management, Signet AdBrand Study IPPE 12/4/27 12/9/27
March/April WATTPoultry Annual Top Companies - USA Broiler & Turkey PEAK, Petfood Forum PEAK 2/4/27 2/9/27
May/June Broiler & Turkey Health, Latin America Top Companies Poultry Processing & Packaging Equipment Chicken Marketing Summit, PSA Annual Meeting Chicken Marketing Summit, PSA Annual Meeting 4/2/27 4/7/27
Annual Directory Issue Resource for Poultry Industry Buyers and Specifiers Chicken Marketing Summit, Poultry Tech Summit, IPPE, PEAK 5/3/27 5/7/27
July/August Poultry Marketing Chicken Marketing Summit, Feed and Nutrition Chicken Marketing Summit 6/4/27 6/9/27
September/October Poultry Processing, WATTPoultry Annual World's Top Companies Poultry Housing Equipment Poultry Tech Summit Poultry Tech Summit 8/11/27 8/16/27
November/December Broiler & Turkey Husbandry and Welfare Food Safety & Pathogen Control IPPE IPPE 10/4/27 10/7/27
Last updated :
September 10, 2026

Please provide ad materials in the following format:

>> Acrobat: .pdf (PDF/x-1a is the required format for all submissions.) All images MUST be hi-resolution (at least 300 dpi). Convert files to process colors (CMYK). RGB, Pantone and spot colors will be converted and may cause a color shift.

Digital material submissions and inquiries:
Please direct all inquiries regarding digital product materials to ads@wattglobal.com.
Please send all materials (including URL information) to ads@wattglobal.com. Files must be PDFs created using PDF/x-1a settings.

Ad
Sizes
Orientation Inches
width x depth
Millimeters
width x depth
2 page spread
Bleed 16 x 10.75 407 x 274
Non-bleed 15.25 x 10 388 x 254
Full page
Bleed 8.125 x 10.75 207 x 274
Non-bleed 7.375 x 10 188 x 254
2/3 page
Bleed - vertical 5 x 10.75 127 x 274
Non-bleed - vertical 4.5 x 10 114 x 254
1/2 page
Bleed Horizontal - 3 columns 8.125 x 5.25 207 x 133
Non-Bleed Horizontal - 3 columns 7.375 x 4.625 188 x 118
Bleed Island - 2 columns 5 x 8 127 x 203
Non-Bleed Island - 2 columns 4.5 x 7.5 114 x 191
Bleed Vertical - 1/2 page 3.875 x 10.75 98 x 274
Non-Bleed Vertical - 1/2 page 3.375 x 10 85 x 254
1/3 page
Horizontal - 3 columns 7.375 x 3.25 188 x 83
Square - 2 columns 4.5 x 4.625 114 x 118
Vertical - 1 column 2.125 x 10 54 x 254
1/4 page
Horizontal - 3 columns 7.375 x 2.625 188 x 67
Square - 2 columns 4.5 x 3.625 114 x 92
Vertical - 1/2 page 3.375 x 4.625 85 x 118
Island - 1 column 2.125 x 7.375 54 x 188

Print Cover Tip and Print Insert Tip
  • A cover tip is printed on two sides and will be attached to the front cover of the issue. A PDF will be required for each side. Please indicate Front and Back when submitting materials.
  • A print insert is 2-sided and will be tipped within the body of the issue. A PDF will be required for each side. Please indicate Front and Back when submitting materials
  • Dimensions for both a cover tip and insert tip are the same:
    • Bleed Width: 7.875" wide (200mm) -- Trim Width: 7.625" (194mm)
    • Bleed Height: 10.5" (267mm) -- Trim Height: 10.25" (260mm)
    • Need client to provide files measuring 7.875" x 10.5" that will trim to 7.625" x 10.25"
  • Live art instructions illustrated in this document, click here
    • Front: "Live art" must allow for standard header area and remain .375" (9mm) from the edges of the document - 7.125" w x 7.55" h
    • Back: "Live art" must remain .375" (9mm) from the edges of the document - 7.125" w x 9.75" h"
  • Resolution must be a minimum of 300 dpi, and color must be CMYK.

Important Information

Customer Survey Insights

68% of agrifood professionals use industry magazines as an information source  during the buyers journey.

84% have taken an action as a result of reading advertisements in industry trade media.

65% use industry magazines (print or digital) to help them do their job.

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