WATT Poultry USA

WATT PoultryUSA is the business magazine for the U.S. and Canadian integrated poultry meat industry.

How do you drive awareness of your company's products and services to the right prospects and build trust with existing customers?

WATT PoultryUSA provides a platform that reaches a distinct subset of our qualified global poultry professional audience. By investing in magazine advertising you can:

  • Influence decision-makers looking for solutions in the poultry industry
  • Become a recognized brand voice in a magazine that has served the NA poultry market for decades
  • Gain brand credibility by having your advertising adjacent to market research, technical insights and top company data
  • Maintain a visible brand presence with a loyal customer base and show them your company is consistently active in the market
Notable Subscribers
Corporate Veterinarian
Wayne Farms
Chief Operations Officer
Peco Foods
Vice President of Live Production
Jennie-O Turkey Store
Director of Nutrition
Perdue Farms
R&D Director
Foster Farms
Vice President
Food Safety & Quality Assurance, Tyson Foods

Geographical Breakdown
Us/Canada - 11,880
International - 420

Job Function
Primary Business & Industry Profile

WATT PoultryUSA Editorial Calendar 2022

Topics Bonus Distribution/
Value Added
Space Closing Materials
Deadline
January Nutrition IPPE 2022 Atlanta 12/14/21 12/17/21
February Antibiotic-free, No Antibiotics Ever, Organic Production, Midwest Poultry Show Preview Midwest Poultry Show, Annual Meat Conference 1/13/22 1/18/22
March Top Poultry Companies Midwest Poultry Show, Petfood Forum 2/8/22 2/11/22
April Poultry Husbandry Signet AdBrand Study 3/10/22 3/15/22
May Food Safety 4/12/22 4/15/22
June Poultry Marketing, Chicken Marketing Summit Preview Chicken Marketing Summit 5/10/22 5/13/22
July Who's Who Poultry Solutions Directory

World's Poultry Congress Preview
Directory listing/logo

Chicken Marketing Summit
6/9/22 6/14/22
August Hatching & Breeding 7/12/22 7/15/22
September Poultry Health USPOULTRY Processing & Live Production 8/10/22 8/15/22
October Poultry Processing, New Technology National Chicken Council

Annual Conference & Poultry Tech Summit
9/8/22 9/13/22
November Live Production 10/11/22 10/14/22
December Poultry Welfare,
IPPE 2023 Atlanta Preview
IPPE 2023 Atlanta 11/9/22 11/14/22

Print Advertisement Specifications

Please provide ad materials in the following format:

>> Acrobat: .pdf (PDF/x-1a is the required format for all submissions.) All images MUST be hi-resolution (at least 300 dpi). Convert files to process colors (CMYK). Pantone and spot colors will be converted and may cause a color shift.

Digital material submissions and inquiries:
Please direct all inquiries regarding digital product materials to ads@wattglobal.com.
Please send all materials (including URL information) to ads@wattglobal.com. Files must be PDFs created using PDF/x-1a settings.

Download full specifications document with bleed instructions and illustrations here.

Ad
Sizes
Orientation Inches
width x depth
Millimeters
width x depth
2 page spread
Non-bleed 15.25 x 10 388 x 254
Full page
Non-bleed 7.375 x 10 188 x 254
2/3 page
Non-bleed - vertical 4.5 x 10 114 x 254
1/2 page
Horizontal - 3 columns 7.375 x 4.625 188 x 118
Island - 2 columns 4.5 x 7.5 114 x 191
Vertical - 1/2 page 3.375 x 10 85 x 254
1/3 page
Horizontal - 3 columns 7.375 x 3.25 188 x 83
Square - 2 columns 4.5 x 4.625 114 x 118
Vertical - 1 column 2.125 x 10 54 x 254
1/4 page
Horizontal - 3 columns 7.375 x 2.625 188 x 67
Square - 2 columns 4.5 x 3.625 114 x 92
Vertical - 1/2 page 3.375 x 4.625 85 x 118
Island - 1 column 2.125 x 7.375 54 x 188
1/6 page
Horizontal - 2 columns 4.5 x 2.375 114 x 60
Vertical - 1 column 2.125 x 4.625 54 x 118
Banner - 3 columns 7.375 x 1.5 188 x 38
1/8 page
Horizontal - 2 columns 4.5 x 1.875 114 x 47
Square - 1/2 page 3.375 x 2.25 86 x 57
Vertical - 1 column 2.125 x 3.625 54 x 92

Important Information

Customer Survey Insights

58% of agrifood professionals have contacted an advertiser for more information after viewing an ad

56% rely on magazines to do their job

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