Combining marketing channels to ensure your brand is available on a wide number of online and offline touchpoints helps you reach potential buyers on whichever mediums are most convenient to them. A key to this strategy is to make sure you know where the buyers are. We make that easy because agrifood professionals depend on us to do their job. In fact, 49% of agrifood professionals visit our sites daily or weekly, 63% more than the next closest competitor!

Source WATT Global Media agrifood audience survey June 2021:

52%

of agrifood professionals use magazine advertising when they are starting to think about making a purchase

58%

of agrifood professionals attend conferences/exhibitions to identify and research potential products or services.

60%

of agrifood professionals use industry media websites to get information that helps them make purchasing decisions.

58%

of agrifood professionals read newsletters to keep up to date on the industry.

A multichannel approach helps potential buyers encounter your brand as often as possible. No matter where or how your buyers conduct product research to fuel purchasing decisions, a multichannel approach gives your gives your marketing momentum.

OFFLINE:

Print: Print offers a visual and tactile format that is still appreciated by readers and is a vital element of an effective branding campaign. You can stand out with your print advertising and earn trust for your online advertising at the same time. Merging print with digital can be more powerful than each medium alone.

(WATTPoultryUSA, Feed Strategy, Feed & Grain, WATT Poultry International, Poultry International China, Egg Industry China, Egg Industry Special Report: Top U.S. Egg Companies, WATT IPPE Directory, WATT Executive Guide to World Poultry Trends)

Events: Sponsorships at Events and conferences is important because they provide a place for businesses to connect. But, don’t forget to let people know you will be there with a multi-channel marketing campaign.

(Chicken Marketing Summit, Poultry Tech Summit, Feed Strategy Events, Poultry Trends Seminars, International Poultry Forum China)

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ONLINE:

Websites: Target prospects online where they spend the most time and in the context of relevant niche content to maximize engagement.

(WATTPoultry.com, FeedStrategy.com, feedandgrain.com, Super Billboards, Dynamic Content Marketing Banners, White Papers, Webinars, Native Advertising, Feed & Grain Buyers Guide)

Newsletters: Connect with industry professionals where they spend most of their workday, their email Inbox. Engagement is high because these individuals have opted in to staying informed.

(Poultry and Egg Newsletters, Feed Newsletters)

Social and Display Audience Extension: Market to business contacts outside of their daily work routine. Reach poultry and animal feed professionals on social sites and websites they visit. By connecting with them where they are spending time, marketers increase the frequency of impressions and click throughs.

(Social Audience Extension, Display Audience Extension)

Email: Email marketing is a critical part of a full multi-channel marketing strategy. A person is more likely to open an email if they’ve engaged with the brand outside of email before, such as the websites they frequent or social media.

(Audience Targeted Messages)

A cross-platform campaign can help a company develop a brand that is recognized by its current and potential customers, as well as the industry itself. Market share only provides a way to determine how a business looks in the short term. The mindshare you achieve with a multi-channel campaign, on the other hand, is the most useful gauge of a business’ long-term health.

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