Banner Advertising on

How can your company stay prominent in the changing broiler, egg and turkey marketplace and drive traffic to your website?

By connecting with customers and prospects from the largest community of poultry professionals in the world:

Influence a highly engaged community of over 46,000 registered users, who are qualified decision-makers in the global poultry industry and go to to find answers for industry challenges. With an effective call to action, your advertising can lead them to solutions on your company’s website. advertisers deliver their brand messages to more than 122,000 unique visitors each month, who come to our site for a broad spectrum of informative business content including:

  • Breaking industry news from WATT reporters
  • Easy-to-digest, actionable guidance on timely topics and market trends
  • Exclusive, in-depth articles in our digital magazines written by our domain expert editors    
  • Educational webinars that help individuals and businesses succeed                                                                                                                    

Key Website Statistics
More than 270,000 page views per month
More than 168,000 site visits per month
More than 122,000 unique visitors per month
More than 46,000 registered site users Home Page Plus

In B2B advertising context matters. Banner advertising on the Home Page Plus channel broadly targets poultry producers and agrifood industry professionals. Your banners are featured prominently on the home page along with these popular site sections:

  • Dedicated blogs featuring expert insights and commentary from editors and contributors
  • Detailed company information in the global Top Companies databases
  • Data and interactive charts in the Market Data section Channel Options

Place your advertising adjacent to relevant niche content read by a qualified audience segment related to your business objectives. Reaching the right audience with a consistent message shows you share common values, which nurtures brand affinity.

  • Poultry Meat Channel - Provides actionable information for poultry growers, integrators and industries allied to the poultry industry
  • Poultry Future Channel -  Reaching decision makers and influencers that are actively looking for new innovations to solve industry problems, including chicken, eggs and turkey.
  • Egg Channel - Covers the latest developments for egg producers, processors and marketers.

Available Banner Advertising Options

See the specs tab for approximate page position. The Super Billboard is a premium upgrade to the Leaderboard position. And the Dynamic Content Marketing Banner is an upgrade to the top rotation position. The Rotation-Panorama’s wide canvas commands the attention of readers and is an upgrade for the in-content Rotation position.

  • Leaderboard: 970 x 250 / 300 x 50 (mobile)** (728 x 90 is being phased out)
  • Top: Medium Rectangle 300 x 250 / See 300 x 600 upgrade option below
  • Rotation: Medium Rectangle 300 x 250 / See upgrade option below
  • Rotation - Panorama: 600 x 200 / 300 x 250 (mobile)**
  • Bottom Leaderboard: 728 x 90 / 300 x 50 (mobile)

**Both sizes are needed to ensure visibility on all devices

High Impact Advertising Options
  • Leaderboard Upgrade - Super Billboard or Super Billboard Video - 2048 x  480 Responsive (learn more)
  • Top Upgrade - Dynamic Content Marketing Banners - 300 x 600 (desktop) dynamic HTML banner resizes to 300 x 250 (mobile) (learn more)
  • Rotation Upgrade - Dynamic Content Marketing Banners - Dynamic HTML banner sizes vary by format (learn more)
  • Native Advertising - Article housed on and promoted on the home page and in the Feed Strategy eNews. (learn more)

Banner creative with a clear call to action pushes buyers who are “in market” to your website to learn more. Plus, value-oriented messaging builds preference for your product over competitive offerings.

Banner sizes (in pixels)
  • Leaderboard: 970 x 250 / 300 x 50 (mobile)** (728 x 90 is being phased out)
  • Leaderboard Upgrade: Super Billboard - see specs here
  • Top: 300w x 250h
  • Top - 300 x 600 Upgrade: Dynamic Content Marketing Banner - see specs here
  • Rotation: 300w x 250h
  • Rotation-Panorama: 600w x 200h (desktop view), 300w x 250h(mobile view)
  • Rotation Upgrade: Dynamic Content Marketing Banner - see specs here
  • Bottom Leaderboard: 728 x 90 / 300 x 50 (mobile)**

**Both sizes are needed to ensure visibility on all devices

Please provide linking instructions and digital ad materials in the following format (the file size must remain under 130K):

  • .jpg, .png or .gif files only, no .swf or audio files permitted
  • Animation allowed: No looping beyond 15 seconds.(Flashing, high contrast, fast moving and bright color animation are not recommended.)

Below are the approximate page position/options for each banner. Availability of individual banner sizes vary by website, ad channel, or page type.

Important Information

Customer Survey Insights

48% of agrifood professionals have clicked on an advertisement

80% said they have visited a company's website as a result of viewing an advertisement

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