Poultry International China

How would your company benefit from reaching professionals in the fast growing Chinese breeder/broiler industry?

Poultry International China is the Mandarin language business resource for the Chinese poultry industry that has decades long experience of understanding the issues and opportunities in the Chinese poultry market to ensure your success.

With Poultry International China, you can:

  • Have your product or service advertisement seen by commercial breeder and broiler professionals in China.
  • Reach key stakeholders at poultry farms and poultry processing facilities such as veterinarians, nutritionists and poultry feed formulators and manufacturers, live production managers, and experts/scholars
  • Link your message to business improving content, including Chinese poultry dynamics, advanced poultry farming technologies and new and improved products
  • Position your brand as a thought leader alongside analysis of Chinese poultry industry trends
  • Serve as an effective information resource for decision-makers in the research-to-buy timeline

Poultry International China Editorial Calendar 2023

Topics Bonus Distribution/Value Added Space
Jan/Feb Development and Prospect of 3R (ready to cook, heat, and eat) Poultry Meat
Research and Development Progress and Trend of Broiler and Waterfowl Breeding
International Production
& Processing Expo (IPPE 2023)
Dec 15, 2022 Dec 20, 2022
Mar/Apr ·Sustainable Development and Social Responsibility of Poultry Industry under Climate Change and COVID-19
·Advances in Animal Welfare in the Poultry Industry
VIV ASIA 2023 & China Feed Expo(CFE) 2023 Feb 15, 2023 Feb 20, 2023
May/Jun ·Digital Progress and Poultry Industry Upgrading
·AI Empowers the Poultry Industry
China Animal Husbandry Expo (CAHE 2023) Apr 14, 2023 April 19, 2023
Jul/Aug ·Feed Costs for the Poultry Industry under Turbulent International Situation
·Progress of Antibiotic Reduction in Poultry Industry at Home and Abroad
International Poultry Forum China (IPFC 2023) Jun 15, 2023 June 20, 2023
Sept/Oct ·New Trends in the Development Model of Poultry Food Enterprises
·Impact and Influence of Avian Influenza and Other Diseases on Poultry Industry
SPACE 2023;VIV Qingdao 2023;World Egg China Day(WECD) Aug 15, 2023 August 18, 2023
Nov/Dec · Opportunities of New Consumption Trend for Poultry Meat Consumers
·Review and Future Outlook of the Global Poultry Industry in 2023
EuroTier 2023; Shanghai Global Food Trade Show (FHC) 2023 Oct 16, 2023 October 19, 2023
※ The specific time of the exhibition will be adjusted due to force majeure such as Covid-19

Print Advertisement Specifications

Please provide ad materials in the following format:

>> Acrobat: .pdf (PDF/x-1a is the required format for all submissions.) All images MUST be hi-resolution (at least 300 dpi). Convert files to process colors (CMYK). Pantone and spot colors will be converted and may cause a color shift.

Digital material submissions and inquiries:
Please direct all inquiries regarding digital product materials to ads@wattglobal.com.
Please send all materials (including URL information) to ads@wattglobal.com. Files must be PDFs created using PDF/x-1a settings.

Download full specifications document with bleed instructions and illustrations here.

Orientation Inches
width x depth
width x depth
2 page spread
Non-bleed 15.25 x 10 388 x 254
Full page
Non-bleed 7.375 x 10 188 x 254
2/3 page
Non-bleed - vertical 4.5 x 10 114 x 254
1/2 page
Horizontal - 3 columns 7.375 x 4.625 188 x 118
Island - 2 columns 4.5 x 7.5 114 x 191
Vertical - 1/2 page 3.375 x 10 85 x 254
1/3 page
Horizontal - 3 columns 7.375 x 3.25 188 x 83
Square - 2 columns 4.5 x 4.625 114 x 118
Vertical - 1 column 2.125 x 10 54 x 254
1/4 page
Horizontal - 3 columns 7.375 x 2.625 188 x 67
Square - 2 columns 4.5 x 3.625 114 x 92
Vertical - 1/2 page 3.375 x 4.625 85 x 118
Island - 1 column 2.125 x 7.375 54 x 188

Important Information

Customer Survey Insights

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56% rely on magazines to do their job

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