Poultry International China

How would your company benefit from reaching professionals in the fast growing Chinese breeder/broiler industry?

Poultry International China is the Mandarin language business resource for the Chinese poultry industry that has decades long experience of understanding the issues and opportunities in the Chinese poultry market to ensure your success.

With Poultry International China, you can:

  • Have your product or service advertisement seen by commercial breeder and broiler professionals in China.
  • Reach key stakeholders at poultry farms and poultry processing facilities such as veterinarians, nutritionists and poultry feed formulators and manufacturers, live production managers, and experts/scholars
  • Link your message to business improving content, including Chinese poultry dynamics, advanced poultry farming technologies and new and improved products
  • Position your brand as a thought leader alongside analysis of Chinese poultry industry trends
  • Serve as an effective information resource for decision-makers in the research-to-buy timeline

Poultry International China Editorial Calendar 2025

Topics Bonus Distribution/Value Added Space
Closing
Materials
Deadline
Sept/Oct ·New Trends in Chinese Poultry Breeding
中国家禽育种新动向



·Ai and Intelligent Technologies in the Poultry Industry
AI与智能化设备在家禽产业的应用
SPACE 2025
WVPAC 2025
8/15/25 8/20/25
Nov/Dec ·Global Poultry Industry Review of 2026 and Outlook
2025年全球家禽业的回顾与未来展望



· Internationalization of the Chinese Poultry Industry
中国家禽产业的国际化进程
VIV Nanjing 2025 10/15/25 10/20/25

Poultry International China Editorial Calendar 2026

Topics Bonus Distribution/Value Added Space
Closing
Materials
Deadline
Jan/Feb Poultry Supply Chain Changes and New Trends of Global Poultry Industry
家禽供应链变化和全球家禽业新动态



The Future Outlook for China's Animal Health Industry Over the Next Decade
中国动保产业未来十年预测
International Production
& Processing Expo (IPPE 2026) ,Victam Asia|VIV Health & Nutrition Asia 2026
1/5/26 1/8/26
Mar/Apr Impact of Avian influenza on the Global Poultry Industry
禽流感对全球家禽业的影响



Diversified Layout and Strategic Shifts in the Poultry Industry's Overseas Expansion
家禽产业出海的多元布局和战略转变
China Feed Expo (CFE) 2026 3/5/26 3/10/26
May/Jun Poultry Product Segment Market Penetration and Consumer Reconfiguration
家禽细分产品市场渗透与消费重构


The Globalization Leap of China's Poultry Industry Chain
中国家禽产业链的全球化跃迁
China Animal Husbandry Expo (CAHE) 2026 4/23/26 4/28/26
Jul/Aug The Rise of Poultry Meat Brands and New Opportunities for Global Poultry Meat Consumption
禽肉品牌崛起与全球禽肉消费新契机


Poultry Consumption Iteration Drives Multi-Dimensional Industry Transformation
家禽消费迭代驱动产业多维变革
International Poultry Forum China (IPFC) 2026 6/18/26 6/23/26
Sept/Oct New Trends in Chinese Poultry Breeding
中国家禽育种新动向



AI and Intelligent Technologies in the Poultry Industry
AI与智能化设备在家禽产业的应用
WVPAC 2026
VIV Nanjing 2026, Eurotier 2026                                              
9/4/26 9/9/26
Nov/Dec ·The Poultry Industry Aims at Key Points for 2027
家禽业瞄准2027年关键点



· The Top Ten Keywords in the Global Poultry Industry
全球家禽产业的十大关键词
11/5/26 11/10/26

Print Advertisement Specifications

Please provide ad materials in the following format:

>> Acrobat: .pdf (PDF/x-1a is the required format for all submissions.) All images MUST be hi-resolution (at least 300 dpi). Convert files to process colors (CMYK). Pantone and spot colors will be converted and may cause a color shift.

Digital material submissions and inquiries:
Please direct all inquiries regarding digital product materials to ads@wattglobal.com.
Please send all materials (including URL information) to ads@wattglobal.com. Files must be PDFs created using PDF/x-1a settings.

Download full specifications document with bleed instructions and illustrations here.

Ad
Sizes
Orientation Inches
width x depth
Millimeters
width x depth
2 page spread
Non-bleed 15.25 x 10 388 x 254
Full page
Non-bleed 7.375 x 10 188 x 254
2/3 page
Non-bleed - vertical 4.5 x 10 114 x 254
1/2 page
Horizontal - 3 columns 7.375 x 4.625 188 x 118
Island - 2 columns 4.5 x 7.5 114 x 191
Vertical - 1/2 page 3.375 x 10 85 x 254
1/3 page
Horizontal - 3 columns 7.375 x 3.25 188 x 83
Square - 2 columns 4.5 x 4.625 114 x 118
Vertical - 1 column 2.125 x 10 54 x 254
1/4 page
Horizontal - 3 columns 7.375 x 2.625 188 x 67
Square - 2 columns 4.5 x 3.625 114 x 92
Vertical - 1/2 page 3.375 x 4.625 85 x 118
Island - 1 column 2.125 x 7.375 54 x 188

Important Information

Customer Survey Insights

68% of agrifood professionals use industry magazines as an information source  during the buyers journey.

84% have taken an action as a result of reading advertisements in industry trade media.

65% use industry magazines (print or digital) to help them do their job.

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