Poultry International China

How would your company benefit from reaching professionals in the fast growing Chinese breeder/broiler industry?

Poultry International China is the Mandarin language business resource for the Chinese poultry industry that has decades long experience of understanding the issues and opportunities in the Chinese poultry market to ensure your success.

With Poultry International China, you can:

  • Have your product or service advertisement seen by commercial breeder and broiler professionals in China.
  • Reach key stakeholders at poultry farms and poultry processing facilities such as veterinarians, nutritionists and poultry feed formulators and manufacturers, live production managers, and experts/scholars
  • Link your message to business improving content, including Chinese poultry dynamics, advanced poultry farming technologies and new and improved products
  • Position your brand as a thought leader alongside analysis of Chinese poultry industry trends
  • Serve as an effective information resource for decision-makers in the research-to-buy timeline

Poultry International China Editorial Calendar 2024

Topics Bonus Distribution/Value Added Space
Jan/Feb Poultry Supply Chain Changes and New Trends of Global Poultry Industry

New Opportunities of Poultry Industry from Prepared Food/Meal
International Production
& Processing Expo (IPPE 2024)
12/14/23 12/19/23
Mar/Apr Impact of Avian influenza on the Global Poultry Industry
Analysis of Changing Consumer Meat Consumption Habits and Market Trends
VIV ASIA 2021 & China Feed Expo (CFE)  2024 2/15/24 2/20/24
May/Jun Poultry Product Segment Market Penetration and Consumer Reconfiguration

Progress in Reducing and Replacing Antibiotics of the Poultry Industry
China Animal Husbandry Expo (CAHE 2024) 4/15/24 4/18/24
Jul/Aug Poultry Marketing and New Opportunities for Global Poultry Consumption

Progress towards Carbon Neutrality in the Poultry Industry
International Poultry Forum China (IPFC 2024) 6/14/24 6/19/24
Sept/Oct Global Poultry Corporate Social Responsibility and Sustainability Developments
AI and Intelligent Technologies in the Poultry Industry
SPACE 2024 & WVPAC 2024 8/15/24 8/20/24
Nov/Dec Global Poultry Industry Review of 2024 and Outlook

Progress in Poultry Feed Reduction Substitution
VIV Qingdao 2024 10/15/24 10/18/24

Print Advertisement Specifications

Please provide ad materials in the following format:

>> Acrobat: .pdf (PDF/x-1a is the required format for all submissions.) All images MUST be hi-resolution (at least 300 dpi). Convert files to process colors (CMYK). Pantone and spot colors will be converted and may cause a color shift.

Digital material submissions and inquiries:
Please direct all inquiries regarding digital product materials to ads@wattglobal.com.
Please send all materials (including URL information) to ads@wattglobal.com. Files must be PDFs created using PDF/x-1a settings.

Download full specifications document with bleed instructions and illustrations here.

Orientation Inches
width x depth
width x depth
2 page spread
Non-bleed 15.25 x 10 388 x 254
Full page
Non-bleed 7.375 x 10 188 x 254
2/3 page
Non-bleed - vertical 4.5 x 10 114 x 254
1/2 page
Horizontal - 3 columns 7.375 x 4.625 188 x 118
Island - 2 columns 4.5 x 7.5 114 x 191
Vertical - 1/2 page 3.375 x 10 85 x 254
1/3 page
Horizontal - 3 columns 7.375 x 3.25 188 x 83
Square - 2 columns 4.5 x 4.625 114 x 118
Vertical - 1 column 2.125 x 10 54 x 254
1/4 page
Horizontal - 3 columns 7.375 x 2.625 188 x 67
Square - 2 columns 4.5 x 3.625 114 x 92
Vertical - 1/2 page 3.375 x 4.625 85 x 118
Island - 1 column 2.125 x 7.375 54 x 188

Important Information

Customer Survey Insights

58% of agrifood professionals have contacted an advertiser for more information after viewing an ad

56% rely on magazines to do their job

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