Dynamic Content Marketing Banners

How can you make sure buyers find your company early in their journey? If you are challenged getting a qualified audience to your content library on your website, then promote your knowledge where buyers are going to conduct their research - on PetfoodIndustry.com.

Interactive Dynamic Content Marketing Banners accelerate the customer journey with your insightful content. Marry the reach of banner ads with the relationship-building benefits of content marketing:

  • Package a collection of content assets into a linear narrative to support your brand message
  • Enable site visitors to click on the content they find relevant with multiple calls to action
  • Provide solutions and commentary through video story telling or an advertorial copy

Dynamic Content Marketing Banners marry the reach of banner ads with the relationship-building benefits of content marketing.

Banner units are available as a large format 300 x 600 premium upgrade to standard Top banner positions site-wide. When the Top position is unavailable, consider the smaller 300 x 250 option for Middle and Bottom positions.

  • Content Scroller: Offers ample room for a branding message and features a scrolling library of headlines with summaries.
  • Content Catalog: Showcases four images at a time with the option to randomly display up eight.
  • Advertorial Brief: Blends a branding area with a scrolling text window. The100-word format does not require a click through but can embed traffic driving links in the text.
  • Video Marquee: Promotes a brand narrative with a video-enabled banner template. The video is audience friendly, requiring a click to play. Users can expand the video for full screen viewing.
  • Multi-Panel Cube: Features up to four panels in a rotating format with subtle animations and an interactive3D cube. The banner reveals an expanded canvas that supports separate and distinct calls to action. (*Available in middle and bottom positions only.)

With this easy turnkey solution, WATT Global Media takes care of coding the Dynamic Content Marketing Banners, and hosting is included in the price. You simply provide the headlines, images, text and landing page links.

Content Scroller

“TOP” POSITION

Assembled Ad Unit is Responsive 300x600 / 300x250

Branded Area: (Image files: .jpg, .png)

  • Desktop: 300 x 250 and Mobile: 300 x 135
  • Link: click-thru URL
“MIDDLE/BOTTOM” POSITIONS

Assembled Ad Unit is 300 x 250

Branded Area: (Image files: .jpg, .png)

  • Desktop/Mobile: 300 x 135 only
  • Link: click-thru URL
CONTENT FOR ALL POSITIONS
  • 6 to 10 assets recommended, 4 assets minimum
  • RSS feed URL, .xls, .doc or .txt file
  • Headline: up to 64 characters w/ spaces
  • Description: up to 120 characters w/ spaces
  • Links: click-thru URL for each headline

Content Catalog

“TOP” POSITION

Assembled Ad Unit is Responsive 300x600 / 300x250

Required: Utilization of WATT’s layered, organized .psd template. Please include .otf, .ttf font files.

  • Design banner using both art cards: “300x600 Desktop” and “300x250 Mobile Carousel” required
“MIDDLE/BOTTOM” POSITIONS

Assembled Ad Unit is 300 x 250

Required: Utilization of WATT’s .psd template.

  • Only the “300x250 Mobile Carousel” art card should be used
CONTENT FOR ALL POSITIONS

Displays minimum of 4 articles with accompanying thumbnail images. May provide up to 8 articles/images to be displayed randomly.

  • Thumbnails: 270w x 120h
  • Headlines: up to 64 characters w/spaces
  • Links: click-thru URL for each article

Advertorial Brief

“TOP” POSITION

Assembled Ad Unit is Responsive 300x600 / 300x250

Branded Area: (Image files: .jpg, .png)

  • Desktop: 300 x 250 and Mobile: 300 x 135 (see .psd template for bottom left safe area for “expand” button)
  • Link: click-thru URL
“MIDDLE/BOTTOM” POSITIONS

Assembled Ad Unit is 300 x 250

Branded Area: (Image files: .jpg, .png)

  • Desktop/Mobile: 300 x 135 only (see .psd template for bottom left safe area for expand button)
  • Link: Click-thru URL
CONTENT FOR ALL POSITIONS

Article Content: Up to 100 words

Formatted .doc may include:

  • Headline/sub-headlines/body text with varying font sizes
  • Font colors
  • Web safe fonts
  • Bold/italic
  • Bulleted lists
  • Recommended: Include 3 to 5 linked text excerpts with link instructions

Video Marquee

“TOP” POSITION

Assembled Ad Unit is Responsive 300x600 / 300x250

Required: Utilization of WATT’s layered, organized .psd template. Please include .otf, .ttf font files.

  • Design banner using both art cards: “300x600 Desktop”and “300x250 Mobile Carousel” required
  • Link: click-thru URL
VIDEO SPECIFICATIONS
  • Video Thumbnail: 300 x 168, may be positioned anywhere on banner
  • Dimensions: 1080p-1920 x 1080
  • File Type: .mp4, .mov, or VAST
  • URLCodec: H.264 MP4 & VP8 WebM, MOV
  • Frame Rate: 30 fps or 29.97 fps
  • Audio Bitrate: 128 kbps minimum
  • Length: 15 to 30 seconds
  • Maximum File Size: 25 MB

Multi-Panel Cube

“MIDDLE/BOTTOM” POSITIONS

Assembled Ad Unit is 300 x 250

  • Cube Sides: (Four) 300w x 250h
  • Image Format: .jpg, .png
  • Links: Four click through URLs, one for each side
50

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