Reach the inbox of targeted pet food industry professionals to promote your company's trade show booth, launch products or drive traffic to lead generation content on your company’s website. Not every company has a qualified database of pet food industry-specific prospects, and maintaining one is a challenge.
An Audience Targeted Message offers a cost-effective method to broadcast a customized message to an qualified opt-in email list that meets your criteria for ideal customers. You can:
Discounts are available for multiple programs and print/online advertisers. Materials needed 15 days prior to the project start date.
Additional costs may be incurred for copywriting, design and HTML creation. Contact your Petfood Sales Manager if you need assistance and/or pricing.
*NOTE: Due to user privacy features in Apple’s iOS 15 launch, open rates for email newsletters have become inflated and are no longer reliable as an email marketing key performance indicator. While Petfood Industry will still provide “opens” in campaign reports, marketers should now treat the KPI as a directional metric rather than an exact measure. For more information, here is a document that explains impact of iOS 15 on performance-based email KPIs.
The following criteria must be met to be considered as finished HTML format:
The following must be supplied before the basic HTML design can begin:
For multiple sends of a single email campaign, the following must be provided:
Here are list of best practices to consider when preparing an eblast campaign: