Audience Targeted Message (eblasts)

Trying to reach the inbox of targeted pet food industry professionals?

Whether you need to promote your company's trade show booth, launch products or drive traffic to your company website, Petfood Industry understands the challenge of getting your message delivered to the right audience. Plus, not every company has a database of qualified pet food industry prospects from around the world.

An Audience Targeted Message offers a cost-effective method to broadcast a customized message to an qualified opt-in email list that meets your criteria for ideal customers. You can:

  • Build brand awareness with a niche or broad industry audience
  • Establish an effective and efficient lead generation campaign to fill your sales team's pipeline with qualified pet food industry leads
  • Attract visitors to your website by sharing educational content
  • Increase sales by connecting the right buyers and influencers for your product or service
  • Drive awareness of and targeted traffic to your trade show booth

Audience Targeted Message Program Details

Segmentation
  • Select your ideal target audience from over 12,600 opted-in and qualified global pet food professionals in Petfood Industry's advanced behavioral database
Content
  • Provide your marketing message in finished HTML format or select from three templates
    • Template One: Single call to action
    • Template Two: Product showcase
    • Template Three: Newsletter
  • Use multiple hyperlinks to drive readers to the exact content you want to promote on your website
Production
  • WATT Digital Production Team handles testing and delivery in HTML and text formats
Reporting
  • Includes number of sends, open rate and click-thru rate*
  • Detailed analysis available upon request

Discounts are available for multiple programs and print/online advertisers. Materials needed 15 days prior to the project start date.

Additional costs may be incurred for copywriting, design and custom HTML creation. Mailchimp does not export cleanly, leaving unnecessary and buggy code, troubleshooting is the client's responsibility. Alternatively, you will be offered the option to pay additional costs for WATT to troubleshoot your custom code OR switch to our template. Contact your WATT Sales Manager regarding Contentamp if you need marketing services.

*NOTE: Due to user privacy features in Apple’s iOS 15 launch, open rates for email newsletters have become inflated and are no longer reliable as an email marketing key performance indicator. While Petfood Industry will still provide “opens” in campaign reports, marketers should now treat the KPI as a directional metric rather than an exact measure. For more information, here is a document that explains impact of iOS 15 on performance-based email KPIs.

Custom Email Campaign Specifications

Here are list of best practices to consider when preparing an eblast campaign:

  • Utilize a strong call to action within the subject line to entice a subscriber to open the email
  • Place significant text within the top 400 pixels of the layout and ensure that it is compelling enough to stand alone without the images
  • Tailor the message specifically to your audience
  • Limit the amount of imagery being used in the design
  • A 75% text to 25% image ratio is highly recommended
  • Many e-mail providers do not allow automatic image downloads
  • Lower image ratios help HTML emails avoid spam filters

For multiple sends of a single email campaign, the following must be provided:

  • A few slight revisions to the body copy to avoid being labeled as spam.
  • An updated subject line for each email send.

OPTION ONE: Submit in finished HTML format

We have standard guidelines to follow for creating the email design.  Any necessary modifications to your supplied HTML email campaign material will add additional fees to the cost of the send.

The following criteria must be met to be considered as finished HTML format:

  • The HTML file must be submitted as an attachment with an .html extension.
  • The styles within the HTML must be applied as basic HTML
    in-line styles ; note that paragraph tags are not supported by
    Outlook, so use table formatting
  • Internal CSS style sheets are not universally rendered by email
    providers.
  • Our mailer system does not allow for use of CSS styles.
  • Any images not being hosted externally must be provided
    separately in an attached zip folder.
OPTION TWO: Select from our three standard templates

All ATM template implementations will have a white background and utilize Arial or Helvetica fonts. The accent color (titles, buttons) are black by default, but can be customized. Please supply a hex color or we can match a color in an image. A hex code is made up of six digits-usually preceded by the pound (#) symbol.

TEMPLATE #1: Example Scoular

The "single call to action" template is excellent for lead generation, product/website launch, or promoting your booth location at an upcoming event.

Header Section

  • URL to hyperlink Header Image, Title, and Button
  • Header Image (JPG image of your logo, 700 W x 287 H at 72 dpi)
  • Title (up to 85 characters)
  • Description (up to 260 characters)
  • Button Text (up to 40 characters including spaces)

Footer

  • URL to hyperlink Logo
  • Logo (JPG image of your logo, 200 W x 40 H at 72 dpi)
  • Company Information (address, phone, fax, email, etc)
  • Social Media URLS (offered icons include: facebook, linked in, twitter / X, instagram, youtube, pintrest, snapchat)

TEMPLATE #2: Example Dodge

The "product showcase" template is designed to promote products and related content marketing assets with value messaging around how your features solve pain points.

Header Section

  • URL to hyperlink Header Image
  • Header Image (JPG image of your logo, 700 W x 287 H at 72 dpi)
  • Title (up to 85 characters)
  • Description (up to 60 characters)

Featured Section

Maximum of three features, can opt for less. Each feature includes the following:

  • URL to hyperlink Feature Image, Headline, and Button Text
  • Feature Image (JPG image of your product, 300 W x 250 H at 72 dpi)
  • Headline (up to 64 characters)
  • Description (up to 160 characters)
  • Button Text (up to 40 characters including spaces)

Informational Paragraph

  • URL to hyperlink Headline and Call to Action
  • Headline (up to 85 characters)
  • Summary Text (up to 260 characters)
  • Call to Action (up to 40 characters)

Footer

  • URL to hyperlink Logo
  • Logo (JPG image of your logo, 200 W x 40 H at 72 dpi)
  • Company Information (address, phone, fax, email, etc)
  • Social Media URLS (offered icons include: facebook, linked in, twitter / X, instagram, youtube, pintrest, snapchat)

TEMPLATE #3: Example Kerry

The "newsletter" template is designed for keeping in touch with clients or prospects with content marketing.

Header Section

  • URL to hyperlink Logo
  • Logo (JPG image of your logo, 300 W x 60 H at 72 dpi)
  • Description (up to 160 characters)

Stories: Section One

Maximum of three stories, can opt for less. Each story includes the following:

  • URL to hyperlink Headline and Call to Action
  • Headline (up to 45 characters)
  • Description (up to 160 characters)
  • Call to Action (up to 40 characters including spaces)

Featured Promotion

An opportunity to promote your booth location, a website/product launch, video, or featured content marketing offer.

  • URL to hyperlink Headline and Call to Action
  • Headline (up to 85 characters)
  • Image (editorial style JPG image, 550 W x 225 H at 72 dpi)
  • Summary Text (up to 260 characters)
  • Call to Action (up to 40 characters)

Stories: Section Two

Maximum of three stories, can opt for less. Each story includes the following:

  • URL to hyperlink Headline and Call to Action
  • Headline (up to 45 characters)
  • Description (up to 160 characters)
  • Call to Action (up to 40 characters including spaces)

Footer

  • URL to hyperlink Headline and Call to Action
  • Button Text (up to 45 characters)
  • Company Name (to appear after ‘SPONSORED BY’ text)

OPTION THREE: Custom HTML creation

Additional costs will be incurred for copywriting, design and custom HTML creation. Contact your WATT Sales Manager regarding Contentamp if you need marketing services.

Important Information

Customer Survey Insights

Files

Explore Channels
Discover Tactics
Engage Prospects
100

Let's get started!

Plan a campaignStart a conversation