Banner Advertising on

How can your company: 1) Stay top of mind in the fast-growing pet food marketplace; 2) Drive qualified prospects from around the world to your website?

Elevate your brand above the crowded marketplace by attracting like-minded prospects to your product and service offerings at

Influence our highly engaged worldwide community of qualified pet food company decision-makers who habitually go to to find solutions to industry challenges. With an effective call to action, your advertising can lead them to highly qualified answers on your company’s own website. advertisers deliver their brand messages to an average of 82,387 unique monthly visitors* who regularly come to the website for a variety of business content including:

  • Breaking industry news
  • Easy-to-digest, actionable guidance on timely topics and market trends
  • Exclusive, in-depth articles in our digital magazines
  • Quick access to content and information for Petfood Forum Conference and Exhibitions
  • Unique data and information on the top pet food companies that make up this dynamic market

Key Website Statistics
177,886 average page views per month*
111,896 average site visits per month*
82,327 unique visitors per month*
44,549 registered site users**

*Petfood Industry June 2023 BPA Brand Report

**Publisher’s own data Home Page Plus

In B2B advertising, context matters. Banner advertising on the Home Page Plus channel broadly targets pet food industry professionals. Your banners are featured prominently on the home page along with these popular site sections:

  • Dedicated blogs featuring expert insights and commentary from editors and contributors
  • Top pet food companies databases
  • Market section featuring interactive charts, data and articles on Marketing and Branding
  • New topics including Legal issues and Sustainability Channel Options

Place your advertising adjacent to relevant niche content read by a qualified audience segment related to your business objectives. Reaching the right audience with a consistent message shows you share common values, which nurtures brand affinity.

  • Nutrition Channel - the latest dog and cat food nutrition articles, commentary and news covering pet obesity and health, limited ingredient diets, pet food label changes, plant-based proteins and how human food trends continue to impact the pet food industry.
  • Production & Safety Channel - the latest articles, research and news on commercially processing pet food for companion animals according to their nutritional needs. The safety topics help pet food manufacturers produce safe and healthy wet and dry dog and cat food, understand how the latest pet food regulations affect your operation, and stay up to date on the latest US and international pet food recalls.
  • Packaging Channel - the latest analysis, research and marketing data from the editors of Petfood Industry magazine on wet and dry pet food packaging trends for cans, pouches, paper bags and trays as well as packaging designs that appeal to pet owners, how to successfully brand and rebrand dog and cat food and how packaging is evolving with the market.
  • Directory of Suppliers Channel - buyer's guide online database directory with comprehensive listings of equipment, ingredients, packaging, services and testing suppliers for the pet food industry, serving the domestic and international markets.
Available Banner Advertising Options

See the specs tab for approximate page position. The Super Billboard is a premium upgrade to the Leaderboard position. And the Dynamic Content Marketing Banner is an upgrade to the top rotation position. The Rotation-Panorama’s wide canvas commands the attention of readers and is an upgrade for the in-content Rotation position.

  • Leaderboard: 970 x 250 / 300 x 50 (mobile)** (728 x 90 is being phased out)
  • Top: Medium Rectangle 300 x 250 / See 300 x 600 upgrade option below
  • Rotation: Medium Rectangle 300 x 250 / See upgrade option below
  • Rotation - Panorama: 600 x 200 / 300 x 250 (mobile)**
  • Bottom Leaderboard: 728 x 90 / 300 x 50 (mobile)

**Both sizes are needed to ensure visibility on all devices

High Impact Advertising Options
  • Leaderboard Upgrade - Super Billboard or Super Billboard Video - 2048 x  480 Responsive (learn more)
  • Top Upgrade - Dynamic Content Marketing Banners - 300 x 600 (desktop) dynamic HTML banner resizes to 300 x 250 (mobile) (learn more)
  • Rotation Upgrade - Dynamic Content Marketing Banners - Dynamic HTML banner sizes vary by format (learn more)
  • Native Advertising - Article housed on and promoted on the home page and in the Petfood Industry News. (learn more)

Banner creative with a clear call to action pushes buyers who are “in market” to your website to learn more. Plus, value-oriented messaging builds preference for your product over competitive offerings.

Banner sizes (in pixels)
  • Banner sizes (in pixels)
  • Leaderboard: 970 x 250 / 300 x 50 (mobile)** (728 x 90 is being phased out)
  • Leaderboard Upgrade: Super Billboard - see specs here
  • Top: 300w x 250h
  • Top - 300 x 600 Upgrade: Dynamic Content Marketing Banner - see specs here
  • Rotation: 300w x 250h
  • Rotation-Panorama: 600w x 200h (desktop view), 300w x 250h(mobile view)
  • Rotation Upgrade: Dynamic Content Marketing Banner - see specs here
  • Bottom Leaderboard: 728 x 90 / 300 x 50 (mobile)**

**Both sizes are needed to ensure visibility on all devices

Please provide linking instructions and digital ad materials in the following format (the file size must remain under 130K):

  • Static .jpg, .png or .gif files only, no .swf or audio files permitted

Below are the approximate page position/options for each banner. Availability of individual banner sizes vary by website, ad channel, or page type.

Important Information

Customer Survey Insights

56% of pet food professionals have clicked on an advertisement

88% said they have visited a company's website as a result of viewing an advertisement


Quick Links

Explore Channels
Discover Tactics
Engage Prospects

Let's get started!

Plan a campaignStart a conversation