Banner Advertising on PetfoodIndustry.com

How can your company stay top of mind in the fast growing pet food marketplace and drive qualified prospects to your website? Elevate your brand above the crowded marketplace by attracting like-minded prospects to your product and service offerings at PetfoodIndustry.com.

Influence our highly engaged community of qualified pet food company decision-makers throughout the world who habitually go to PetfoodIndustry.com to find solutions to industry challenges. With an effective call to action, your advertising can lead them to highly qualified answers on your company’s own website.

PetfoodIndustry.com advertisers deliver their brand messages to an average of 46,000 unique monthly visitors who regularly come to the website for a variety of business content including:

  • Breaking industry news
  • Easy-to-digest, actionable guidance on timely topics and market trends
  • Exclusive, in-depth articles in our digital magazines
  • Quick access to content and information for Petfood Forum Conference and Exhibitions
  • Unique data and information on the top pet food companies that make up this dynamic market

Key Website Statistics
More than 228,000 page views per month
More than 116,000 site visits per month
More than 85,000 unique visitors per month
More than 41,000 registered site users

PetfoodIndustry.com Home Page Plus

In B2B advertising, context matters. Banner advertising on the Home Page Plus channel broadly targets pet food industry professionals. Your banners are featured prominently on the home page along with these popular site sections:

  • Dedicated blogs featuring expert insights and commentary from editors and contributors
  • Top pet food companies databases
  • Market section featuring interactive charts, data and articles on Marketing and Branding
  • New topics including Legal issues and Sustainability

PetfoodIndustry.com Channel Options

Place your advertising adjacent to relevant niche content read by a qualified audience segment related to your business objectives. Reaching the right audience with a consistent message shows you share common values, which nurtures brand affinity.

  • Nutrition Channel - the latest dog and cat food nutrition articles, commentary and news covering pet obesity and health, limited ingredient diets, pet food label changes, plant-based proteins and how human food trends continue to impact the pet food industry.
  • Production & Safety Channel - the latest articles, research and news on commercially processing pet food for companion animals according to their nutritional needs. The safety topics help pet food manufacturers produce safe and healthy wet and dry dog and cat food, understand how the latest pet food regulations affect your operation, and stay up to date on the latest US and international pet food recalls.
  • Packaging Channel - the latest analysis, research and marketing data from the editors of Petfood Industry magazine on wet and dry pet food packaging trends for cans, pouches, paper bags and trays as well as packaging designs that appeal to pet owners, how to successfully brand and rebrand dog and cat food and how packaging is evolving with the market.
  • Directory of Suppliers Channel - buyer's guide online database directory with comprehensive listings of equipment, ingredients, packaging, services and testing suppliers for the pet food industry, serving the domestic and international markets.
Available Banner Advertising Options

See the specs tab for approximate page position. The Super Billboard is a premium upgrade to the Leaderboard position. And the Dynamic Content Marketing Banner is an upgrade to the top medium rectangle position.

  • Top Leaderboard -728 x 90 / 300 x 50 (mobile)
  • Super Billboard - 2048 x 480 Responsive (learn more)
  • Super Billboard Video - 2048 x 480 Responsive (learn more)
  • Medium Rectangle - 300 x 250
  • Dynamic Content Marketing Banner - 300 x 600 (learn more)
  • Dynamic Content Marketing Banner - 300 x 250 (learn more)
  • Bottom Leaderboard - 728 x 90 / 300 x 50 (mobile)

Banner creative with a clear call to action pushes buyers who are “in market” to your website to learn more. Plus, value-oriented messaging builds preference for your product over competitive offerings.

Banner sizes (in pixels)
  • Leaderboard: 728w x 90h (desktop view),300w x 50h (mobile view)
  • Medium Rectangle: 300w x 250h
  • Super Billboard - see specs here
  • Dynamic Content Marketing Banner - see specs here

Please provide linking instructions and digital ad materials in the following format (the file size must remain under 130K):

  • Static .jpg, .png or .gif files only, no .swf or audio files permitted

Below are the approximate page position/options for each banner. Availability of individual banner sizes vary by website, ad channel, or page type.

Important Information

Customer Survey Insights

56% of pet food professionals have clicked on an advertisement


88% said they have visited a company's website as a result of viewing an advertisement

Files

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