White Papers

How do you acquire new leads and portray your company's brand as the go-to expert in the global pet food marketplace?

The decision-makers you seek go to Petfood Industry to conduct purchasing research and create vendor short lists.

With our White Paper program, you can:

  • Ensure your content reaches your target audience
  • Provide your company with new, GDPR compliant, contacts
  • Identify pet food professionals already in your database that may be progressing in their buyer’s journey
  • Nurture prospects with multi-channel promotions and measurable brand exposure

Best Value: (White Paper Package)

Includes all features listed in White Paper program below PLUS:

  • one (1) targeted e-blast to a carefully selected subset of over 13,300 global pet food professionals
  • one (1) 1/3-page magazine ad in the appropriate magazine (WATT provides design service at no additional fee)
White Paper Program Details



  • Repurpose existing content that your team has already invested time and budget to create
  • Writing, editing and creative services for White Paper available for additional fee



  • GDPR compliant contact information of those who download the white paper provided in Excel spreadsheet

Discounts are available for print and online advertisers. Materials needed 15 days prior to the project start date.

* Additional costs may be incurred for writing, editing or creative services.

Material Specifications

White Paper

  • PDF format

Sponsored Link Headline

  • Title: 64 characters or less (including space bars)
  • Description: 160 characters or less (including space bars)

Important Information

Customer Survey Insights

64% of pet food professionals rely on industry media websites to identify potential vendors and suppliers


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