Super Billboards

What type of ad invites engagement with your company’s brand in a user-friendly way?

Whether you are launching a new product or kicking off a new campaign, you need a high-impact option that creates a lasting impression and here is the solution! Petfood Industry offers two premium upgrade options for a flexible-sized ad located above the navigation bar to provide ongoing visibility on desktop, mobile or tablet, even when collapsed.

Super Billboard – This large-format canvas enables a more creative and memorable brand message compared to a standard leaderboard. The Super Billboard’s dynamic banner is right-sized for mobile with the same “sticky” experience that collapses as the user scrolls and adheres to the top of the browser window, maximizing brand exposure. The larger area allows multiple calls-to action in the same creative, thereby increasing the potential click through to your website.

Super Billboard Video – If the campaign objective is thought leadership, the Super Billboard Video has the same large format canvas but also delivers engagement with your brand without requiring the audience to leave our website. Attention-grabbing video streaming enables brand storytelling, narratives or product education. The video plays upon user click and can be expanded to full screen.

‍

Super Billboard Ad Materials Specification

Four banner images are needed to create this responsive banner:

DESKTOP

1-Blockbuster background image used for desktop display is 2048w x 480h.

2-Collapsed background image is 2048w x 150h

MOBILE: Tablet and Phone

3-Blockbuster background image used for desktop display is 1024w x 512h.

4-Collapsed background image is 1024w x 150h

ASSET REQUIREMENTS:

Preferably, art is provided in a layered photoshop document, see “WATT Super Billboard template.psd”. Alternatively, fully designed static image files can be jpg, .png, .gif, .tif and Logo files can be svg, or .eps.
Font Files: .otf, .ttf
Overall File weight: Please provide high resolution assets, during our build process the creative will be compressed and optimized to meet the spec file weight of 250KB.

STRONG CALL-TO-ACTION: Best Practice is to include buttons on their own layer.

ANIMATION: Our design team can add simple animations to text, buttons or logo elements, such as to fade-in/slide-in/roll-reveal. Please include instructions, or else they will make the decision. In order to take advantage of this feature, each element must be on its own layer in the photoshop document.

‍

Additional Super Billboard Video Materials Specification

Following are the sizes of the video placeholder in the photoshop template for the expanded canvas size. May be sized smaller/larger at a 16:9 aspect ratio.

Desktop: 720w x 405h
Mobile (Tablet & Phone): 615w x 346h

Optional: While the “WATT Super Billboard template.psd” document does not include video placeholders for the collapsed layout, if a video thumbnail is included it will auto expand upon click to the expanded canvas and then begin to play.

Video specs:
Resolution: 1080p – 1920 x 1080 (recommended), or 720p – 1280 x 720 (minimum)
Aspect Ratio: 16:9
File Type: .mp4, .mov
Codec: H.264 MP4 and VP8 WebM, MOV or AVI
Frame Rate: 30 fps or 29.97 fps
Audio Bitrate: 128 kbps minimum
Audio Codec: AAC / MP3 / MP4
Recommended Duration: 30 - 60 seconds

Ideally submit the highest quality version available – WATT Global Media has tools to compress and encode video file weight down to 2.5MB and optimize for all devices.

Super Billboard Layered Photoshop Template

Download here.

‍

Important Information

Customer Survey Insights

59% of pet food professionals said they find video in banner ads useful

‍
60% said they use industry media sites as an information source during the research to buy process for pet products, equipment, services or suppliers