What if you had a large-format ad that would invite engagement with your company’s brand in a user-friendly way? Whether you are launching a new product or kicking off a new campaign, you need a high-impact option that creates a lasting impression.
Here is the solution. Petfood Industry offers two premium upgrade options for a flexible-sized ad located above the navigation bar to provide ongoing visibility on desktop, mobile or tablet, even when collapsed.
Super Billboard – This large-format canvas enables a more creative and memorable brand message compared to a standard leaderboard. The Super Billboard’s dynamic banner is right-sized for mobile with the same “sticky” experience that collapses as the user scrolls and adheres to the top of the browser window, maximizing brand exposure. The larger area allows multiple calls-to action in the same creative, thereby increasing the potential click through to your website.
Super Billboard Video – If the campaign objective is thought leadership, the Super Billboard Video has the same large format canvas but also delivers engagement with your brand without requiring the audience to leave our website. Attention-grabbing video streaming enables brand storytelling, narratives or product education. The video plays upon user click and can be expanded to full screen.
Four banner images are needed to create this responsive banner:
1-Blockbuster background image used for desktop display is 2048w x 480h.
2-Collapsed background image is 2048w x 150h
MOBILE: Tablet and Phone
3-Blockbuster background image used for desktop display is 1024w x 512h.
4-Collapsed background image is 1024w x 150h
STRONG CALL-TO-ACTION: Best Practice is to include buttons on their own layer.
ANIMATION: Our design team can add simple animations to text, buttons or logo elements, such as to fade-in/slide-in/roll-reveal. Please include instructions, or else they will make the decision. In order to take advantage of this feature, each element must be on its own layer in the photoshop document.
Following are the sizes of the video placeholder in the photoshop template for the expanded canvas size. May be sized smaller/larger at a 16:9 aspect ratio.
Optional: While the “WATT Super Billboard template.psd” document does not include video placeholders for the collapsed layout, if a video thumbnail is included it will auto expand upon click to the expanded canvas and then begin to play.
Ideally submit the highest quality version available – WATT Global Media has tools to compress and encode video file weight down to 2.5MB and optimize for all devices.
59% of pet food professionals said they find video in banner ads useful
60% said they use industry media sites as an information source during the research to buy process for pet products, equipment, services or suppliers