What type of ad invites engagement with your company’s brand in a user-friendly way?
Whether you are launching a new product or kicking off a new campaign, you need a high-impact option that creates a lasting impression and here is the solution! Petfood Industry offers two premium upgrade options for a flexible-sized ad located above the navigation bar to provide ongoing visibility on desktop, mobile or tablet, even when collapsed.
Super Billboard – This large-format canvas enables a more creative and memorable brand message compared to a standard leaderboard. The Super Billboard’s dynamic banner is right-sized for mobile with the same “sticky” experience that collapses as the user scrolls and adheres to the top of the browser window, maximizing brand exposure. The larger area allows multiple calls-to action in the same creative, thereby increasing the potential click through to your website.
Super Billboard Video – If the campaign objective is thought leadership, the Super Billboard Video has the same large format canvas but also delivers engagement with your brand without requiring the audience to leave our website. Attention-grabbing video streaming enables brand storytelling, narratives or product education. The video plays upon user click and can be expanded to full screen.
Four banner images are needed to create this responsive banner.
STARTING JANUARY 1, 2024 THE SPECIFICATIONS ARE CHANGING SO WE CANNOT ACCOMMODATE "PICK-UPS" FROM 2023 CREATIVE.
DESKTOP
1-Desktop expanded: 1300w x 325h banner
2-Desktop collapsed: 1300w x 100h banner
MOBILE: Tablet and Phone
3-Mobile expanded: 970w x 485h
4-Mobile collapsed: 600w x 100h
ASSET REQUIREMENTS:
DESKTOP
1-Desktop expanded: 1300w x 325h with 723w X 325h branding area to left of video
2-Desktop collapsed: 1300w x 100h with 1123w x 100h branding area to left of video
MOBILE: Tablet and Phone
3-Mobile expanded: 970w x 485h - no need to leave space in banner for video because the full canvas video shows until the video ends, then the banner appears, and the video goes away
4-Mobile collapsed: 600w x 100h - no need to leave space for video
ASSET REQUIREMENTS:
Following are the sizes of the video placeholder in the photoshop template for the expanded canvas size. May be sized smaller/larger at a 16:9 aspect ratio.
2023: While the “WATT Super Billboard template.psd” document does not include video placeholders for the collapsed layout, if a video thumbnail is included it will auto expand upon click to the expanded canvas and then begin to play.
2024: Video is presented in a new way on expanded mobile. Please use: NEW WATT Super Billboard template.psd.
Ideally submit the highest quality version available – WATT Global Media has tools to compress and encode video file weight down to 2.5MB and optimize for all devices.
59% of pet food professionals said they find video in banner ads useful
60% said they use industry media sites as an information source during the research to buy process for pet products, equipment, services or suppliers
