How are you positioning your company as an innovative leader within key industry topics?
Petfood Industry News directly reaches the inbox of a BPA audited and verified global audience of pet food company decision-makers, who need to stay informed and are actively looking for solutions to industry challenges and issues.
By advertising in Petfood Industry News, you can create mindshare for your company and drive qualified pet food company professionals to your website where they will learn more about your product and service offerings that are available to the market. You can:
Global e-newsletter sent daily on Monday-Friday. Provides a unique glimpse into the latest news and happenings in the quickly growing pet food market, including information on pet food manufacturing news, views and product information.
High Impact, Sole Sponsorship, Native Advertising Opportunity:
>> US & Canada - 52%
>> Africa & Middle East - 5%
>> Mexico/Central America/South America - 8%
>> Europe - 18%
>> Asia/Pacific - 16%
>> No Region - 1%
Petfood Industry News audited by:
2 TOTAL AD SPACES AVAILABLE
>> US & Canada - 49%
>> Africa & Middle East - 5%
>> Mexico/Central America/South America - 9%
>> Europe - 20%
>> Asia/Pacific - 15%
>> No Region - 2%
Connect with pet food professionals looking for your brand at Petfood Forum. A large conference and exhibition like Petfood Forum has many details, and it can be challenging to stand out. In Petfood Industry’s special edition e-newsletters, place your brand in an easy-to-digest format sent before and after Petfood Forum conferences, exhibitions and workshops.
Attendees want to maximize their show experience and quickly find key event updates. Some are not able to attend, but still want to access show information. Now, your company is front and center as everyone engages with Petfood Forum news and resources in a mobile-friendly format.
SNEAK PEEK EMAIL
Pre-show email sent up to three times leading up to Petfood Forum 2022 to highlight exhibiting companies.
POST-Show Newsletter
*NOTE: Due to user privacy features in Apple’s iOS 15 launch, open rates for email newsletters have become inflated and are no longer reliable as an email marketing key performance indicator. While Petfood Industry will still provide “opens” in campaign reports, marketers should now treat the KPI as a directional metric rather than an exact measure. For more information, here is a document that explains impact of iOS 15 on performance-based email KPIs.
Note: Contact Connie Miller at cmiller@wattglobal.com to receive a materials collection form with recommended best practices for the Native Ad Sponsorship.
58% of pet food professionals rely on newsletters to get information that will help them do their job better