Generate interest in your company’s solutions and stay top of mind until prospects are ready to buy?
Broadcast your brand message across the internet to hard-to-reach niche audiences by leveraging Petfood Industry's global audience of industry professionals.
Google search campaigns should be a part of your marketing team's tool box to reach people when they're already searching and in research-to-buy-mode. Petfood Industry can help you put your display and video ads in front of relevant pet food professionals before they start searching for what you offer. Petfood Industry's Display Audience Extension targets our niche audience on Google's Display Network to help you capture someone's attention earlier in the buying cycle.
You reach visitors who have visited Petfood Industry websites and/or fit a job function in a particular sector while working in a targeted geographic location. Our audience of pet food professionals may see your ad on a news website, blog, YouTube or somewhere else on the internet. This increased exposure complements advertising on PetfoodIndustry.com and will drive additional click-throughs and conversions.
A Display Audience Extension program can:
How it works:
Monthly impressions served may vary. Materials needed 15 days prior to the project start date.
Please provide at least 5 different banner ads and URL hyperlinks for each campaign. We recommend the 5 highlighted banner ad sizes which represent 94% of potential inventory. We encourage submitting the 300 x 600 because it averages more than double the CTR of the other sizes. We encourage submitting more creatives. Typically, the more banners submitted the better the campaign result.
Notes:
Specifications:
Animation length and speed requirements for animated ads (gif):
300w x 250h - medium rectangle
728w x 90h - leaderboard
160w x 600h - wide skyscraper
320w x 50h - mobile banner
300w x 600h - half-page ad
Additional sizes - square and rectangle
200w x 200h - small square
250w x 250h - square
336w x 280h - large rectangle
240w x 400h - vertical rectangle
250w × 360h - triple widescreen
580w × 400h - netboard
Additional sizes - Skyscraper
120w x 600h - skyscraper
300 x 1050 - Portrait
Additional sizes - leaderboard
468w x 60h - banner
930 × 180 - top banner
970 × 90 - large leaderboard
970 × 250 - billboard
980 × 120 - panorama
Additional sizes - Mobile
300w x 50h - mobile banner
320w x 100h - large mobile banner
Regionally available ad sizes
If your campaign focus is Poland, Russia, Sweden, Denmark, or Norway, consider adding additional regionally available sizes detailed here.
When to choose it - You want to advertise videos on YouTube and across the Google Display Network. These campaigns let you show video ads on their own or within other streaming video content on YouTube and across the Google Display Network.
Watt can retarget to our audience through YouTube. Clients will provide video and links. WATT may assist in writing headlines and copy if needed.
Materials needed
FORMATS
In-stream ads
In-stream ads play before, during, or after another video onYouTube or video partners on the Display Network. They give viewers the optionto skip the ad after 5 seconds.
Example of Video Ad (formerly In stream video ads)
Example of Video Partner In stream ad
Video discovery ad
Video discovery ads only appear on YouTube and reach people in places where they’re discovering content. The appearance will vary, depending on the ad sizes and ad formats that content publishers support. When a viewer clicks the thumbnail for your ad, the video will play on its YouTube watch or channel page.
Video discovery ad as YouTube related ad
For more information on YouTube Ad formats: https://support.google.com/displayspecs/#topic=4588474
Google overview of video campaigns: https://support.google.com/google-ads/answer/6340491?hl=en
56% of pet food professionals have clicked on an advertisement
88% said they have visited a company's website as a result of viewing an advertisement
