Native Advertising

How do you create deeper connections with customers and prospects through content marketing?

‍Native campaigns offer a promotional outlet to position your company as a thought leader by repurposing your content marketing assets for a new and relevant audience.

With a Native Advertising program, you can:

Promote your sponsored content adjacent to our editorial content
Showcase brand expertise to establish your company as a thought leader
Send qualified audience from PetfoodIndustry.com to your website for a deeper dive into your educational information
Accelerate conversion of prospects to customers
Repurpose content that your team has already invested in creating

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The Native Advertising program includes two options:

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Native Article Topic Page:

Dedicated topic page driving traffic to 3 or 4 high-value articles on your website
Host all articles or supplement headlines with trusted Petfood Industry content that aligns with your topic Article headline and first few sentences with links to full articles on your website - great for Search Engine Optimization
Weekly updates with new educational content or rotate highly read articles

Native Article Page:

Your single article lives on our website with your company byline
Develop or repackage article into editorial style
Can include an embedded YouTube video or SlideShare
Author byline labeled as “brand insights from [your name]” with up to 4 keywords linked to your site - great for Search Engine Optimization

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How is Native Advertising promoted?

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Both options include a multi-channel awareness campaign designed to drive qualified Petfood Industry audience to your website:

2 banner ad positions (leaderboard and medium rectangle) on sponsor Native landing page - 100% share of voice - no other banner ads appear
Headline is promoted as sponsored content adjacent to featured editorial on Home and Channel pages of PetfoodIndustry.com
Sponsored link appears in Petfood Industry News
Editorial article in Petfood Industry News one time per week, per month

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Contact your Petfood Industry Sales Manager for complete program specifications and pricing information. Materials needed 15 days prior to the project start date.

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Native Advertising Campaign Specifications

You provide the following:

‍‍Web addresses (URL’s) to existing articles on your website
Topic Page Option: Submit 4-7 URL’s (articles) for each month of the program
Article Page Option: Submit 1 URL or Word .doc file
>>At least one photo is recommended, may provide YouTube embed code, or up to three photos
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(1) Leaderboard banner ad + link: 970 x 250 (desktop), 300 x 50 (mobile)** (728 x 90 is being phased out)
(1) Medium Rectangle banner ad: 300 x 250 + link
>> Banner ad file size must be less than 130K.
>> Files must be: .jpg, .gif or .png. Animation is allowed.

**Both sizes are needed to ensure visibility on all devices

Important Information

Customer Survey Insights

63% of pet food professionals research products and processes on industry websites, beating search engines (57%)

24% of pet food professionals are more likely to read content if it is sponsored and 49% are neither more or less likely to read sponsored content

57% of pet food professionals use videos as an information source during the buyers journey.