Petfood Industry Magazine

Petfood Industry is THE most trusted business resource for pet food and pet treat manufacturing professionals worldwide, and the only BPA audited publication serving the market.

How do you drive awareness of your company’s products and services to the right prospects and build customer confidence?

With Petfood Industry, you can tailor and integrate marketing programs to the right subset of your target global audience or build your campaign for maximum exposure:

Influence decision-makers throughout the pet food production process
Become the most knowledgeable brand voice in a magazine that has served the pet food market for decades
Gain brand credibility by having your advertising adjacent to market research, technical insights and top company data
Maintain a visible brand presence with a loyal customer base and show them your company is consistently active in the market

www.petfoodindustry-digital.com

Notable Subscribers

Director of Food Safety & Quality
Blue Buffalo

Vice President
Perfect Companion Group

President
Global Petcare Unit, Thai Union

Vice President, Operations
The J.M. Smucker Company

Senior Manager, Research & Development
Vitakraft Pet Care

Procurement Manager, Packaging
WellPet

Vice President, Research & Development
Mars

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Geographical Breakdown*

USA & US Territories - 8,538

Canada - 699

Europe - 874

Asia Pacific - 447

Mexico/Central America/South America - 339

Middle East/Africa - 103

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Job Function*

Primary Business & Industry Profile*

*Data from Petfood Industry June 2023 BPA Brand Report

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Editorial Calendar 2024

	Topics	Bonus Distribution/ Value Added	Space Closing	Materials Deadline
January	Top pet food trends for 2024	IPPE 2024 Atlanta AFIA Pet Food Conference	12/11/23	12/14/23
February	In focus: a specific trend discussed in the January trends issue		1/11/24	1/16/24
March	Safety update: the latest technologies in pet food safety Petfood Forum 2024 Preview	Petfood Forum 2024	2/12/24	2/15/24
April	Labeling: consumer communication Guide to Petfood Forum 2024	Petfood Forum Europe Petfood Forum 2024 Petfood Forum Show Guide	3/11/24	3/14/24
May	Pet food packaging: case studies highlighting new trends		4/11/24	4/16/24
June	Top Pet Food Companies database annual report	Signet brand study	5/10/24	5/17/24
July	Mid-year global pet food market update		6/11/24	6/14/24
August	Annual Reference & Buyer's Guide More from Top Pet Food Companies database	Company listings	7/11/24	7/16/24
September	Packaging: latest trends and looking towards 2025		8/12/24	8/15/24
October	Small animal pet food issue		9/11/24	9/16/24
November	Cat food trends - Philanthropy in the pet food industry		10/11/24	10/16/24
December	Extrusion/drying/cooling spotlight	IPPE 2025 Atlanta AFIA Pet Food Conference	11/11/24	11/14/24

*Issue Topics/themes subject to change*

Print Advertisement Specifications

Please provide ad materials in the following format:

>> Acrobat: .pdf (PDF/x-1a is the required format for all submissions.) All images MUST be hi-resolution (at least 300 dpi). Convert files to process colors (CMYK). RGB, Pantone and spot colors will be converted and may cause a color shift.

Digital material submissions and inquiries:

Please direct all inquiries regarding digital product materials to ads@wattglobal.com.

Please send all materials (including URL information) to ads@wattglobal.com. Files must be PDFs created using PDF/x-1a settings.

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Download full specifications document with bleed instructions and illustrations here.

Ad Sizes	Orientation	Inches width x depth	Millimeters width x depth
2 page spread
	Non-bleed	15.25 x 10	388 x 254
Full page
	Non-bleed	7.375 x 10	188 x 254
2/3 page
	Non-bleed - vertical	4.5 x 10	114 x 254
1/2 page
	Horizontal - 3 columns	7.375 x 4.625	188 x 118
	Island - 2 columns	4.5 x 7.5	114 x 191
	Vertical - 1/2 page	3.375 x 10	85 x 254
1/3 page
	Horizontal - 3 columns	7.375 x 3.25	188 x 83
	Square - 2 columns	4.5 x 4.625	114 x 118
	Vertical - 1 column	2.125 x 10	54 x 254
1/4 page
	Horizontal - 3 columns	7.375 x 2.625	188 x 67
	Square - 2 columns	4.5 x 3.625	114 x 92
	Vertical - 1/2 page	3.375 x 4.625	85 x 118
	Island - 1 column	2.125 x 7.375	54 x 188
1/6 page
	Horizontal - 2 columns	4.5 x 2.375	114 x 60
	Vertical - 1 column	2.125 x 4.625	54 x 118
	Banner - 3 columns	7.375 x 1.5	188 x 38
1/8 page
	Horizontal - 2 columns	4.5 x 1.875	114 x 47
	Square - 1/2 page	3.375 x 2.25	86 x 57
	Vertical - 1 column	2.125 x 3.625	54 x 92

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Important Information

* All figures shown here are based on Petfood Industry’s BPA Audit statement. The most recent statement is available upon request from your Sales Manager. Petfood Industry is the only BPA Audited publication serving the global pet food industry.

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Customer Survey Insights

51% rely on magazines to do their job

47% of pet food professionals have shared an ad with a colleague

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