Petfood Industry Magazine

Petfood Industry is THE most trusted business resource for pet food and pet treat manufacturing professionals worldwide, and the only AAM audited publication serving the market.

How do you drive awareness of your company’s products and services to the right prospects and build customer confidence?

With Petfood Industry, you can tailor and integrate marketing programs to the right subset of your target global audience or build your campaign for maximum exposure:

Influence decision-makers throughout the pet food production process
Become the most knowledgeable brand voice in a magazine that has served the pet food market for decades
Gain brand credibility by having your advertising adjacent to market research, technical insights and top company data
Maintain a visible brand presence with a loyal customer base and show them your company is consistently active in the market

www.petfoodindustry-digital.com

Notable Subscribers

Global Senior Veterinarian

Champion Petfoods

President, International Markets

Deuerer

Vice President, Procurement & Planning

Freshpet

Director, Regulatory & Scientific Affairs

i-Tail Corporation/Thai Union Group

Senior Packaging Engineer

Mars Petcare

Director, Research & Development

Normandise Pet Food

Engineering Manager

PremieRpet

Director, Strategic Sourcing

Wellness Pet Company

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Geographical Breakdown*

USA & US Territories - 7,663

Canada - 772

Europe - 1,089

Asia Pacific - 753

Mexico/Central America/South America - 496

Middle East/Africa - 138

Total Subscribers - 11,000

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Job Function*

Primary Business & Industry Profile*

*Source: Alliance for Audited Media Consolidated Media Report for the 6-month period ending June 30, 2026.

Editorial Calendar 2026

	Topics	Bonus Distribution/ Value Added	Space Closing	Materials Deadline
October	Business strategy and leadership	Pack Expo 2026	9/11/26	9/16/26
November	Cat food trends, Philanthropy in the pet food industry		10/13/26	10/16/26
December	Review of top trends in 2026, Extrusion/drying/cooling spotlight	IPPE 2027 Atlanta AFIA Pet Food Conference	11/11/26	11/16/26

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Editorial Calendar 2027

	Topics	Bonus Distribution/ Value Added	Space Closing	Materials Deadline
January	Top pet food trends for 2027	IPPE 2027 Atlanta, AFIA Pet Food Conference	12/11/26	12/15/26
February	In focus: A top trend highlighted in the January trends piece		1/14/27	1/19/27
March	Safety: current challenges in pet food safety	Global Pet Expo 2027 Petfood Forum 2027	2/11/27	2/16/27
April	Labeling: Pet food labels as consumer communication In Focus: Small animal pet food trends	Petfood Forum 2027 Petfood Forum Show Guide Zoomark 2027	3/11/27	3/16/27
May	Packaging: pet food packaging case studies In focus: a top trend highlighted in the January trends piece	NASC annual conference	4/13/27	4/16/27
June	Mid-year global pet food market update	Signet brand study	5/13/27	5/20/27
July	Top Pet Food Companies database annual report	Pet South America Petfood Forum Brazil	6/14/27	6/17/27
August	Annual Reference & Buyer's Guide In focus: current scientific research in pet food	Company listings SuperZoo 2027	7/13/27	7/16/27
September	Pet food packaging trends	KSU/Petfood Industry collab event	8/16/27	8/19/27
October	Special issue: business strategy and leadership	Pack Expo 2027	9/13/27	9/16/27
November	Cat segment trends Philanthropy in the pet food industry		10/13/27	10/18/27
December	Extrusion/drying/cooling spotlight Year wrap-up/reflection on predicted trends from January	IPPE 2028 Atlanta AFIA Pet Food Conference	11/9/27	11/12/27

Last updated :

August 26, 2026

Print Advertisement Specifications

Please provide ad materials in the following format:

>> Acrobat: .pdf (PDF/x-1a is the required format for all submissions.) All images MUST be hi-resolution (at least 300 dpi). Convert files to process colors (CMYK). RGB, Pantone and spot colors will be converted and may cause a color shift.

Digital material submissions and inquiries:

Please direct all inquiries regarding digital product materials to ads@wattglobal.com.

Please send all materials (including URL information) to ads@wattglobal.com. Files must be PDFs created using PDF/x-1a settings.

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Ad Sizes	Orientation	Inches width x depth	Millimeters width x depth
2 page spread
	Bleed	16 x 10.75	407 x 274
	Non-bleed	15.25 x 10	388 x 254
Full page
	Bleed	8.125 x 10.75	207 x 274
	Non-bleed	7.375 x 10	188 x 254
2/3 page
	Bleed - vertical	5 x 10.75	127 x 274
	Non-bleed - vertical	4.5 x 10	114 x 254
1/2 page
	Bleed Horizontal - 3 columns	8.125 x 5.25	207 x 133
	Non-Bleed Horizontal - 3 columns	7.375 x 4.625	188 x 118
	Bleed Island - 2 columns	5 x 8	127 x 203
	Non-Bleed Island - 2 columns	4.5 x 7.5	114 x 191
	Bleed Vertical - 1/2 page	3.875 x 10.75	98 x 274
	Non-Bleed Vertical - 1/2 page	3.375 x 10	85 x 254
1/3 page
	Horizontal - 3 columns	7.375 x 3.25	188 x 83
	Square - 2 columns	4.5 x 4.625	114 x 118
	Vertical - 1 column	2.125 x 10	54 x 254
1/4 page
	Horizontal - 3 columns	7.375 x 2.625	188 x 67
	Square - 2 columns	4.5 x 3.625	114 x 92
	Vertical - 1/2 page	3.375 x 4.625	85 x 118
	Island - 1 column	2.125 x 7.375	54 x 188

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Print Cover Tip and Print Insert Tip

A cover tip is printed on two sides and will be attached to the front cover of the issue. A PDF will be required for each side. Please indicate Front and Back when submitting materials.
A print insert is 2-sided and will be tipped within the body of the issue. A PDF will be required for each side. Please indicate Front and Back when submitting materials
Dimensions for both a cover tip and insert tip are the same:
- Bleed Width: 7.875" wide (200mm) -- Trim Width: 7.625" (194mm)
- Bleed Height: 10.5" (267mm) -- Trim Height: 10.25" (260mm)
- Need client to provide files measuring 7.875" x 10.5" that will trim to 7.625" x 10.25"
Live art instructions illustrated in this document, click here
- Front: "Live art" must allow for standard header area and remain .375" (9mm) from the edges of the document - 7.125" w x 7.55" h
- Back: "Live art" must remain .375" (9mm) from the edges of the document - 7.125" w x 9.75" h"
Resolution must be a minimum of 300 dpi, and color must be CMYK.

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Classified Advertisement Specifications:

The width for all classified advertising is 3 inches (76.2mm) and the depth is sold in half-inch (12.7mm) increments.
The minimum size for a classified ad is 3 inches wide by 1 inch tall (76.2mm x 25.4mm). The maximum depth for a classified ad is 6 inches 152.4mm).
Material Submission:‍
- All classified ads materials (or ad creation requests) should be submitted through your individual sales representative.
Resolution must be a minimum of 300 dpi, and color must be CMYK.

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Important Information

* All magazine circulation and demographic figures are from Petfood Industry's Alliance for Audited Media (AAM) Consolidated Media Audit Report. The most recent statement is available upon request from your Sales Manager. Petfood Industry is the only AAM-audited publication serving the global pet food industry.

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