Petfood Industry Magazine

Petfood Industry is THE most trusted business resource for pet food and pet treat manufacturing professionals worldwide, and the only BPA audited publication serving the market.

How do you drive awareness of your company’s products and services to the right prospects and build customer confidence?

With Petfood Industry, you can tailor and integrate marketing programs to the right subset of your target global audience or build your campaign for maximum exposure:

  • Influence decision-makers throughout the pet food production process
  • Become the most knowledgeable brand voice in a magazine that has served the pet food market for decades
  • Gain brand credibility by having your advertising adjacent to market research, technical insights and top company data
  • Maintain a visible brand presence with a loyal customer base and show them your company is consistently active in the market

www.petfoodindustry-digital.com

Notable Subscribers
Director of Food Safety & Quality
Blue Buffalo
Vice President
Perfect Companion Group
President
Global Petcare Unit, Thai Union
Vice President, Operations
The J.M. Smucker Company
Senior Manager, Research & Development
Vitakraft Pet Care
Procurement Manager, Packaging
WellPet
Vice President, Research & Development
Mars

Geographical Breakdown
USA & US Territories - 8,495
Canada - 748
Europe - 665
Asia Pacific - 551
Mexico/Central America/South America - 421
Middle East/Africa - 120

Job Function
Primary Business & Industry Profile

Editorial Calendar 2022 & 2023

Topics Bonus Distribution/
Value Added
Space Closing Materials Deadline
September * Packaging: latest trends and looking towards 2023 8/15/22 8/18/22
October * Small animal pet food issue 9/14/22 9/19/22
November * Cat food trends
* A top trend from 2022: looking forward to how it will play in 2023
* Philanthropy in the pet food industry
10/14/22 10/19/22
December * Extrusion/drying/ cooling spotlight IPPE 2023 Atlanta
AFIA Pet Food Conference
11/16/22 11/21/22
January * Top pet food trends for 2023 IPPE 2023 Atlanta, AFIA Pet Food Conference 12/9/22 12/14/22
February * In focus: Specific trend from January trends feature 1/16/23 1/19/23
March * Safety update (technologies) Petfood Forum 2023 2/13/23 2/16/23
April * Labeling challenges, Guide to Petfood Forum 2023 Petfood Forum 2023, Petfood Forum Show Guide 3/15/23 3/20/23
May * Pet food packaging case studies 4/13/23 4/18/23
June * Top Company's database annual report 5/11/23 5/16/23
July * Mid-year global market update Petfood AdBrand study 6/14/23 6/19/23
August * Reference & Buyer's guide Company listings 7/13/23 7/18/23
September * Packaging trends 8/15/23 8/18/23
October * Small animal pet food 9/14/23 9/19/23
November * Cat food trends, philanthropy 10/16/23 10/19/23
December * Extrusion/drying/cooling spotlight IPPE 2024 Atlanta, AFIA Pet Food Conference 11/15/23 11/20/23

Print Advertisement Specifications

Please provide ad materials in the following format:

>> Acrobat: .pdf (PDF/x-1a is the required format for all submissions.) All images MUST be hi-resolution (at least 300 dpi). Convert files to process colors (CMYK). Pantone and spot colors will be converted and may cause a color shift.

Digital material submissions and inquiries:
Please direct all inquiries regarding digital product materials to ads@wattglobal.com.
Please send all materials (including URL information) to ads@wattglobal.com. Files must be PDFs created using PDF/x-1a settings.

Download full specifications document with bleed instructions and illustrations here.

Ad
Sizes
Orientation Inches
width x depth
Millimeters
width x depth
2 page spread
Non-bleed 15.25 x 10 388 x 254
Full page
Non-bleed 7.375 x 10 188 x 254
2/3 page
Non-bleed - vertical 4.5 x 10 114 x 254
1/2 page
Horizontal - 3 columns 7.375 x 4.625 188 x 118
Island - 2 columns 4.5 x 7.5 114 x 191
Vertical - 1/2 page 3.375 x 10 85 x 254
1/3 page
Horizontal - 3 columns 7.375 x 3.25 188 x 83
Square - 2 columns 4.5 x 4.625 114 x 118
Vertical - 1 column 2.125 x 10 54 x 254
1/4 page
Horizontal - 3 columns 7.375 x 2.625 188 x 67
Square - 2 columns 4.5 x 3.625 114 x 92
Vertical - 1/2 page 3.375 x 4.625 85 x 118
Island - 1 column 2.125 x 7.375 54 x 188
1/6 page
Horizontal - 2 columns 4.5 x 2.375 114 x 60
Vertical - 1 column 2.125 x 4.625 54 x 118
Banner - 3 columns 7.375 x 1.5 188 x 38
1/8 page
Horizontal - 2 columns 4.5 x 1.875 114 x 47
Square - 1/2 page 3.375 x 2.25 86 x 57
Vertical - 1 column 2.125 x 3.625 54 x 92

Important Information

* All figures shown here are based on Petfood Industry’s BPA Audit statement. The most recent statement is available upon request from your Sales Manager. Petfood Industry is the only BPA Audited publication serving the global pet food industry.

Customer Survey Insights

51% rely on magazines to do their job

47% of pet food professionals have shared an ad with a colleague

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