Magazine Advertorials

Petfood Industry Magazine Advertorials combine the educational style of editorial content with clearly sponsored brand messaging. Advertorials allow companies to explain industry challenges, share expertise and present their products or services as potential solutions within a format designed for professional readers. By focusing on useful information rather than a traditional display-ad message, the format gives marketers more space to communicate complex value propositions and demonstrate subject-matter knowledge. Magazine Advertorials are designed for pet food industry companies seeking to support thought leadership, educate potential customers and influence consideration through informative, solution-oriented sponsored content.

How can you communicate in-depth product information as an article in a magazine? Conventional print ads emphasize branding over detailed product information. But, with a little design and copy writing creativity you can purchase a print ad and execute it as an advertorial. Print advertising is traditionally designed around top-of-the-funnel branding objectives and advertorials are not a replacement. However, they can be an effective addition to the marketing mix in order to progress bottom-of-the-funnel prospects through the buyer’s journey.

An advertorial is in essence a cross between an advertisement and editorial. Having both the look and feel of a news article, our AAM-audited magazine readers will associate your ad with our editorial reputation. As with a traditional print ad, advertorial content should be engaging, but it can go into much more detail about the product or service benefits and features.

Tips for a Successful Advertorial

Writing an effective advertorial can be challenging and should reflect an editorial tone of voice. Our experienced staff is prepared and ready to assist with any copy-writing needs you may have.*

• Focus your advertorial content on the needs of the target audience.
• Optimal headlines ignite audience interest by conveying how you to solve their problems instead of simply listing a product name.
• Deliver on an editorial promise and ensure readers gain valuable information for investing time with your content.
• Avoid being overtly promotional, position your product benefits in the context of being a solution for audience needs.
• Honor journalistic integrity with your product claims and label your advertorial as an “advertisement”.
  
  Note: If an Advertorial does not clearly state it is sponsored content, WATT will add the label. The line will be in 9 pt. Helvetica Neue Medium, with the company name appearing in italic, as shown in the sample below:
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  Sponsored content by DSM Nutritional Products

*Copywriting, layout and design available. Additional charges may apply.

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