How can you communicate in-depth product information as an article in a magazine? Conventional print ads emphasize branding over detailed product information. But, with a little design and copy writing creativity you can purchase a print ad and execute it as an advertorial. Print advertising is traditionally designed around top-of-the-funnel branding objectives and advertorials are not a replacement. However, they can be an effective addition to the marketing mix in order to progress bottom-of-the-funnel prospects through the buyer’s journey.
An advertorial is in essence a cross between an advertisement and editorial. Having both the look and feel of a news article, our BPA-audited magazine readers will associate your ad with our editorial reputation. As with a traditional print ad, advertorial content should be engaging, but it can go into much more detail about the product or service benefits and features.
Writing an effective advertorial can be challenging and should reflect an editorial tone of voice. Our experienced staff is prepared and ready to assist with any copy-writing needs you may have.*
*Copywriting, layout and design available. Additional charges may apply.
Please provide ad materials in the following format:
>> Acrobat: .pdf (PDF/x-1a is the required format for all submissions.) All images MUST be hi-resolution (at least 300 dpi). Convert files to process colors (CMYK). Pantone and spot colors will be converted and may cause a color shift.
Please direct all inquiries regarding digital product materials to ads@wattglobal.com.
Please send all materials (including URL information) to ads@wattglobal.com. Files must be PDFs created using PDF/x-1a settings.
Download full specifications document with bleed instructions and illustrations here.
47% of pet food professionals use digital magazines to obtain technical or reference information
54% use digital magazines to learn from case studies
