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Media Kit
Agrifood Media Kit
Petfood Media Kit
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Media Kit

Agrifood

Need to increase your brand visibility?
Launch a new product?
Capture the interest of decision-makers?

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WATT’s brands and product portfolio provide access to market expertise, engaged audiences and targeted solutions that lead to successful connections in the poultry and feed markets.

Connect with engaged decision makers where they go to stay informed

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Solve your marketing challenges with turn-key solutions

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Align your brand with trusted content that inspires action

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Connect with a global Agrifood audience through our trusted media

72,200
magazine subscriptions
151,400
e-newsletter subscriptions
227,400
monthly website visits
340,800
page views per month

Cultivate your company’s brand with agrifood professionals worldwide from field to fork

Agrifood
Poultry
Feed

Agrifood Audience Reach

128,400
agrifood professionals trust WATT to cover processes throughout the supply chain from production to processing, trading, distribution and consumption, as food travels from the field to the fork.
Producer/Breeder/Integrator
23%
Grain Elevator/Feed Mixer
15%
Feed Manufacturer
17%
Veterinarian/Nutritionist
16%
Supplier
10%
University/Government/Assoc.
8%
Distributor/Broker/Import
7%
Digital
Magazines
Events
US/Canada
61,100
Asia/Pacific
23,000
Europe
16,200
Middle East/Africa
14,100
Mexico/Latin America
14,000

POULTRY AUDIENCE REACH

87,800
industry decision makers, covering 92% of the world's leading poultry companies. These professionals rely on WATT Global Media as the preeminent provider of poultry business information, research, and market data.
Producer/ Breeder
31%
Veterinarian/Nutritionist
18%
Supplier
16%
Feed Manufacturer
14%
University/Government
9%
Processor
6%
Distributor/Broker/Import
6%
Digital
Magazines
Events
US/Canada
32,900
Asia/Pacific
19,400
Europe
12,700
Middle East/Africa
11,500
Mexico/Latin America
11,300

Feed AUDIENCE REACH

70,200
covering the supply chain end-to-end as grain travels from the field to the feed mill and farm to fork, including grain trading, storage, handling, feed manufacturing and animal nutrition.
Feed Manufacturer
31%
Grain Elevator/Feed Mixer
29%
Veterinarian/Nutritionist
15%
Producer/Breeder
12%
University/Government/Assoc.
7%
Supplier
5%
Digital
Magazines
Events
US/Canada
36,700
Asia/Pacific
11,200
Europe
8,700
Middle East/Africa
6,900
Mexico/Latin America
6,700
Event Meeting People gatheringtwo person Greeting in an event

Where the industry meets

IPFC LogoPoltry Trends LogoFeed Strategy Logo
The Chicken Marketing Summit brings together a unique cross-section of poultry industry stakeholders to network, share, learn and dialogue together about the opportunities and challenges for chicken being driven by fast-changing consumer trends.
The International Poultry Forum China is a unique two-day educational and networking event that brings together professionals from China’s leading broiler producers, the China Broiler Alliance and the industry’s poultry supply chain.
The Poultry Tech Summit focuses on the transition of innovative technologies from researchers and entrepreneurs into commercial applications for the benefit of the poultry industry. This event is the only one of its kind being offered to connect researchers and entrepreneurs with poultry sector technology experts, financiers, bankers and venture capitalists looking for new projects […]
The Poultry Trends Seminar covers production, consumption, trade and other matters crucial in the global poultry meat and egg markets. It is attended by producers and processors from throughout the world.
Feed Strategy Events cover the ingredients and additives used within the formulation of animal feeds and are attended by senior executives from all over the world. Feed Strategy Events are geared toward the interests of nutritionists, veterinarians, feed formulators, CEOs, feed mills directors, integrators, co-operatives and hatcheries.
‍

Explore our Products

We make it easy to select the marketing tactics that drive your desired business outcomes. Our team of sales consultants will help translate your marketing objectives into media solutions that deliver an audience of agrifood professionals and drive results.  

Magazine Cover
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Channels
MagazinesDigitalEvents
Marketing Objectives
Branding
Strengthen your company's image and define how your company and products are perceived by professionals throughout the industry.
Website Traffic
Drive industry professionals to your website or other online offerings.
‍
Content Marketing
‍Build trust with current and prospective customers by sharing your thought leadership expertise and delivering real value to our audience.
‍
Increase Prospects
Generate interest from decision-makers in our audience, so you can begin a direct line of communication with prospects.
‍
Social Reach
‍Harness our data to target an audience of industry professionals and stay top of mind as they engage on social media.
‍
Niche Targeting
‍Focus your marketing message on a precisely targeted niche audience using geography and our exclusive behavioral data and demographics.
‍
Marketing Services
‍Leverage services to help guide your strategy, gain insights, and execute successful campaigns.
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Digital

Webinars

Digital

Producing a webinar with {WATT Global Media or Petfood Industry} lends credibility to your brand in association with the topic and positions you as a solution to pressing industry issues.
Branding
Content Marketing
Increase Prospects
Learn More
Digital

White Papers

Digital

Position your company as a thought leader while promoting proprietary research and data content assets to a targeted audience, obtain qualified leads and identify when prospects are progressing in their buyer's journey.
Branding
Content Marketing
Increase Prospects
Learn More
Digital

Audience Targeted Message (eblasts)

Digital

Describe your most desired audience job functions, geographies and industries and we will promote your content in a highly targeted email to the niche audiences you seek, or choose to maximize your industry reach.
Branding
Website Traffic
Content Marketing
Niche Targeting
Learn More
Digital

Native Advertising

Digital

Native campaigns position your company as a thought leader by repurposing your content marketing assets as articles on our website. Adjacency to our editorial content lends credibility to your sponsored content.
Branding
Website Traffic
Content Marketing
Learn More
Magazines

Magazine Advertorials

Magazines

One part editorial, one part advertisement, advertorials are written in an editorial style and influence spending decisions by positioning your business as a solution to the questions raised in the article.
Branding
Content Marketing
Learn More
Digital

Market Video Chat

Digital

Present your products in a 2 to 3 minute converstion with our editor and convey how your solutions improve business or solve problems for our audience of industry professionals.
Content Marketing
Branding
Learn More
Digital

Social Audience Extension

Digital

Showcase your expertise under the umbrella of our trusted brand to a attract and engage ideal prospects on social media. Hard-to-reach decision makers who frequent our website or subscribe with us can be reached on Facebook and LinkedIn.
Branding
Niche Targeting
Website Traffic
Social Reach
Content Marketing
Learn More
Digital

Display Audience Extension

Digital

Display Audience Extension extends your campaign reach so you can stay top of mind with hard to reach agrifood professionals. Target our audience with your display ads as they browse elsewhere on the internet.
Website Traffic
Branding
Niche Targeting
Learn More
Digital

Geofencing

Digital

Boost your company's exposure at trade shows and drive traffic to your booth by targeting the mobile devices of attendees.
Branding
Website Traffic
Increase Prospects
Niche Targeting
Learn More
Digital

Content Marketing Services

Digital

Leverage our editorial knowledge and industry expertise to create content marketing assets that capture the interest of your target market and accelerate the buyers journey.
Branding
Increase Prospects
Marketing Services
Content Marketing
Learn More
Digital

Creative Services

Digital

Meaningful creative that inspires action is easier to produce with a creative partner that has in-depth industry expertise. We cover the entire creative process from writing to design and production.
Marketing Services
Learn More
Events

Chicken Marketing Summit

Events

The Chicken marketing Summit provides chicken sales and marketing professionals a unique setting for learning about these trends and networking to find solutions for the challenges of today and opportunities of tomorrow.
Content Marketing
Branding
Increase Prospects
Learn More
Events

Poultry Tech Summit

Events

Poultry Tech Summit provides an opportunity to align your brand with ground-breaking technologies and innovations. The focus is on the transition of innovative technologies into commercial applications to advance the poultry industry.
Content Marketing
Branding
Increase Prospects
Learn More
Events

Poultry Trends Seminars

Events

Poultry Trends Seminar covers production, trade and other matters crucial in the global poultry meat and egg markets. Sponsorship opportunities offer exposure to attending producers and processors from throughout the world.
Content Marketing
Branding
Increase Prospects
Learn More
Events

Feed Strategy Events

Events

The Feed Strategy Event series provides animal feed stakeholders with tools to maintain productivity and profitability in a formulation and production landscape that is impacted by evolving consumer preferences.
Branding
Content Marketing
Increase Prospects
Learn More
Events

International Poultry Forum China

Events

Poultry Forum China brings together professionals from China's leading broiler producers, the China Broiler Alliance and the industry's poultry supply chain to connect and share expertise on themes currently affecting the Chinese market.
Content Marketing
Branding
Increase Prospects

Meet the experts

Terrence O’Keefe

Content Director

Jeff Miller

Director of Global Agrifood Sales

Jackie Roembke

Editor-in-Chief, Feed Brands

Meredith Johnson

Managing Editor, Egg Industry Insight

Mark Clements

Editor, Poultry International

Elise Schafer

Editor, Feed & Grain

Austin Alonzo

Editor, WATT PoultryUSA

Steven Kilger

Managing Editor, Feed & Grain

Elizabeth Doughman

Managing Editor, Poultry Future

Ann Reus

Reporter

Roy Graber

Senior Reporter

Lisa Cleaver

Senior Editor

Alyssa Hardt

Associate Editor

Emma Cottrell

Associate Editor

Benjamin Ruiz

Poultry Contributor

Ioannis Mavromichalis

Nutrition Contributor

Meet the experts

Terrence O’Keefe

Content Director

Jeff Miller

Director of Global Agrifood Sales

Jackie Roembke

Editor-in-Chief, Feed Brands

Meredith Johnson

Managing Editor, Egg Industry Insight

Mark Clements

Editor, Poultry International

Elise Schafer

Editor, Feed & Grain

Austin Alonzo

Editor, WATT PoultryUSA

Steven Kilger

Managing Editor, Feed & Grain

Terrence O’Keefe

Content Director

Jeff Miller

Director of Global Agrifood Sales

Jackie Roembke

Editor-in-Chief, Feed Brands

Meredith Johnson

Managing Editor, Egg Industry Insight

Mark Clements

Editor, Poultry International

Elise Schafer

Editor, Feed & Grain

Austin Alonzo

Editor, WATT PoultryUSA

Steven Kilger

Managing Editor, Feed & Grain

Elizabeth Doughman

Managing Editor, Poultry Future

Ann Reus

Reporter

Roy Graber

Senior Reporter

Lisa Cleaver

Senior Editor

Steven Kilger

Managing Editor, Feed & Grain

Elizabeth Doughman

Managing Editor, Poultry Future

Ann Reus

Reporter

Roy Graber

Senior Reporter

Lisa Cleaver

Senior Editor

Alyssa Hardt

Associate Editor

Emma Cottrell

Associate Editor

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Rockford, Illinois 61104 USA

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