WATT GLOBAL MEDIA

AGRIFOOD

MEDIA KIT

  • - Need to increase your brand visibility?
  • - Launch a new product?
  • - Capture the interest of decision-makers?
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WHY

WATT Agrifood

WATT’s brands and product portfolio provide access to market expertise, engaged audiences and targeted solutions that lead to successful connections in the poultry and feed markets.

Connect

Connect with engaged decision makers where they go to stay informed.

Explore ChannelS

SOLVE

Solve your marketing challenges with turn-key solutions.

Discover Tactics

ALIGN

Align your brand with trusted content that inspires action.

Learn How

Connect with a global Agrifood audience
through our trusted media

66,500
magazine subscriptions
150,600
e-newsletter subscriptions
284,100
monthly website visits
419,700
page views per month

Cultivate your company’s brand with agrifood professionals worldwide from field to fork.

AGRIFOOD AUDIENCE REACH

135,000

Agrifood professionals trust WATT to cover processes throughout the supply chain from production to processing, trading, distribution and consumption, as food travels from the field to the fork.


Explore full audience reports under Poultry & Feed tabs.

Producer/Breeder/Integrator
23%
Feed Manufacturer
18%
Veterinarian/Nutritionist
16%
Grain Elevator/Feed Mixer
14%
Supplier
12%
University/Government/Assoc.
8%
Distributor/Broker/Import
5%

Channel
distribution

Learn more

Region
distribution

US/Canada
62,600
Asia/Pacific
25,100
Europe
17,600
Middle East/Africa
15,500
Mexico/Latin America
14,200

POULTRY AUDIENCE REACH

92,800

Industry decision makers, covering 92% of the world's leading poultry companies. These professionals rely on WATT Global Media as the preeminent provider of poultry business information, research, and market data.


View full Poultry Audience Report here.

Producer/Breeder/Integrator
33%
Veterinarian/Nutritionist
17%
Supplier
15%
Feed Manufacturer
13%
University/Government/Assoc.
10%
Processor
6%
Distributor/Broker/Import
6%

Channel
distribution

Learn more

Region
distribution

US/Canada
34,600
Asia/Pacific
20,800
Europe
13,500
Middle East/Africa
12,500
Mexico/Latin America
11,400

FEED AUDIENCE REACH

74,500

Covering the supply chain end-to-end as grain travels from the field to the feed mill and farm to fork, including grain trading, storage, handling, feed manufacturing and animal nutrition.


View full Feed Strategy Audience Report here.
View full Feed & Grain Audience Report here.

Feed Manufacturer
32%
Grain Elevator/Feed Mixer
25%
Veterinarian/Nutritionist
14%
Producer/Breeder/Integrator
13%
University/Government/Assoc.
8%
Supplier
8%

Channel
distribution

Learn more

Region
distribution

US/Canada
38,100
Asia/Pacific
12,300
Europe
9,600
Middle East/Africa
7,400
Mexico/Latin America
7,100

Let’s Get Started!

Where the Industry meets

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Petfood Forum is the largest and most unique conference and exhibition focused exclusively on serving the pet food manufacturing supply chain.

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Petfood Forum Europe is a one-day unique conference that offers industry expertise, knowledge and valuable networking for professionals with pet food business interests throughout Europe.

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Petfood Forum Asia is a conference for the Southeast Asia pet food and pet treat industry featuring industry experts presenting the latest research and information on the pet food market, pet nutrition, pet food palatability, processing, new product development and more.

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Petfood Essentials is an interactive, informal educational forum focused on pet food production and safety. Due to the global pandemic, Petfood Essentials has been reimagined into an online short course as Petfood Essentials CONNECT•ED.

Where the Industry meets

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Explore our Products

We make it easy to select the marketing tactics that drive your desired business outcomes. Our team of sales consultants will help translate your marketing objectives into media solutions that deliver an audience of AgriFood professionals and drive results.

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Channels
Marketing Objectives
Branding
Strengthen your company's image and define how your company and products are perceived by professionals throughout the industry.
Website Traffic
Drive industry professionals to your website or other online offerings.
Content Marketing
Build trust with current and prospective customers by sharing your thought leadership expertise and delivering real value to our audience.
Increase Prospects
Generate interest from decision-makers in our audience, so you can begin a direct line of communication with prospects.
Social Reach
Harness our data to target an audience of industry professionals and stay top of mind as they engage on social media.
Niche Targeting
Focus your marketing message on a precisely targeted niche audience using geography and our exclusive behavioral data and demographics.
Marketing Services
Leverage services to help guide your strategy, gain insights, and execute successful campaigns.
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Branding
Magazines

WATT Poultry USA

Magazines

WATT PoultryUSA magazine provides actionable information for North American poultry growers, integrators and industries allied to the poultry industry that address current market conditions and improve efficiency and productivity.
Learn More
Branding
Magazines

WATT Poultry International

Magazines

Poultry International delivers a mix of latest practices and thinking, data and market developments from across markets at various stages of development, providing readers with an understanding of how the poultry meat and egg industry is progressing both globally and within key sectors.
Learn More
Branding
Magazines

Egg Industry Special Report: Top U.S. Egg Companies

Magazines

Egg Industry's annual Top Egg Company survey results are released in a special report that is recognized by the layer niche market as the source for information about egg producers, product solutions and pressing industry issues.
Learn More
Branding
Magazines

Feed Strategy

Magazines

Feed Strategy offers solutions and relevant research on current market conditions providing knowledge to improve efficiency and productivity to readers from the world’s top feed companies across Dairy, Pig and Poultry species.
Learn More
Branding
Magazines

Feed & Grain

Magazines

Feed & Grain magazine provides practical and real life industry innovations that can be integrated into the workflow of grain and feed facilities.
Learn More
Branding
Magazines

Poultry International China

Magazines

Poultry International China is the Mandarin language business resource covering global poultry dynamics, international advanced farming technology and new products for the Chinese poultry industry.
Learn More
Branding
Magazines

Egg Industry China

Magazines

Egg Industry China is the Mandarin language news resource covering regulatory affairs information on practical business applications and exclusive top company production data for the Chinese egg industry.
Learn More
Branding
Magazines

WATT Executive Guide to World Poultry Trends

Magazines

The WATT Executive Guide to World Poultry Trends is an exclusive statistical reference for global poultry executives who re-visit it at their leisure throughout the year.
Learn More
Branding
Magazines

WATT IPPE Directory

Magazines

The IPPE Directory is the place to get noticed before, during and after the show by attendees who use it to plan for and navigate the worlds largest poultry, meat and feed industry event.
Learn More
Branding
Website Traffic
Digital

Banner Advertising on WATTPoultry.com

Digital

Banner advertising on the Home Page Plus channel provides users with essential context while broadly targeting poultry producers and agrifood industry professionals. Banners on topic channels offer placement adjacent to relevant niche content from our expert editorial team on poultry meat, eggs, or future technologies and trends.
Learn More
Branding
Website Traffic
Digital

Banner Advertising on FeedStrategy.com

Digital

Run-of-site banner advertising on FeedStrategy.com appears adjacent to timely analysis and guidance from animal feed experts on issues of interest to the world's top feed companies covering dairy, pig and poultry species.
Learn More
Branding
Website Traffic
Digital

Banner Advertising on FeedandGrain.com

Digital

The Feed & Grain website reaches 87,600 industry professionals in both grain handling and feed manufacturing per month.
Learn More
Marketing Services
Digital

Contentamp™ Ad Creation

Digital

Whether you need to refresh an existing campaign or launch a new one, Contentamp™ Ad Creation is your solution to designing impactful campaigns that address industry pain points head-on.
Learn More
Content Marketing
Increase Prospects
Branding
Digital

Feed & Grain Buyers Guide

Digital

Feed & Grain Online Buyers Guide provides your company with maximum exposure to potential customers and provides high visibility amongst competitors
Learn More
Branding
Website Traffic
Digital

Feed Mill of the Future

Digital

The Feed Mill of the Future channel and digital email supplement is aimed at providing animal feed industry stakeholders with forward-looking content, market insights and a spotlight on the leading-edge technologies shaping the global feed industry of tomorrow.
Learn More
Website Traffic
Branding
Digital

Super Billboards

Digital

This large-format canvas creates a lasting impression that adheres to the top of the browser window, maximizing brand exposure, and is right-sized for mobile
Learn More
Branding
Website Traffic
Increase Prospects
Content Marketing
Digital

Dynamic Content Marketing Banners

Digital

Dynamic Content Marketing Banners help you promote your content where buyers are going to conduct their research and accelerate the customer journey.
Learn More
Branding
Website Traffic
Digital

Newsletters: Poultry Update, Poultry Future, and Egg Industry Insight, and Trending Topics

Digital

Newsletters directly reach the inbox of an engaged, global audience of industry decision-makers who want to stay informed and are actively looking for solutions to industry issues.
Learn More
Branding
Website Traffic
Digital

Newsletters: Feed Strategy and Feed & Grain

Digital

Newsletters directly reach the inbox of an engaged, global audience of industry decision-makers who want to stay informed and are actively looking for solutions to industry issues.
Learn More
Branding
Content Marketing
Increase Prospects
Digital

Webinars

Digital

Producing a webinar with {WATT Global Media or Petfood Industry} lends credibility to your brand in association with the topic and positions you as a solution to pressing industry issues.
Learn More

Meet The Experts

Terrence O’Keefe

Content Director

Jackie Roembke

Editor-in-Chief, Feed Brands

Meredith Johnson

Managing Editor, Egg Industry Insight

Mark Clements

Editor, Poultry International

Elise Schafer

Editor, Feed & Grain

Steven Kilger

Managing Editor, Feed & Grain

Elizabeth Doughman

Managing Editor, Poultry Future

Ann Reus

Reporter

Roy Graber

Senior Reporter

Alyssa Hardt

Associate Editor

Emma Cottrell

Associate Editor

Benjamin Ruiz

Poultry Contributor

Ioannis Mavromichalis

Nutrition Contributor

Meet The sales Experts

Dingding Li

China Sales Manager

Tineke Van Spanje

International Sales Manager

Kevin Freel

Sales Manager

Jen Wilson

Sales Manager

Mary Harris

Sales Manager

Chad Forster

Sales Manager

Jeff Miller

Director of Global Agrifood Sales

Let’s Get Started!