Audience Targeted Message (eblasts)

What if you could reach the inbox of targeted industry professionals to promote your trade show booth, launch products or drive traffic to lead generation content on your company’s website?‍

Not every company has a GDPR compliant database of prospects and maintaining that can be a challenge.

An Audience Targeted Message offers a cost-effective method to broadcast a customized message to an email list that meets your criteria for ideal customers. You can:

Build brand awareness with a niche or broad industry audience
Attract visitors to your website by sharing educational content
Increase sales by connecting the right buyers and influencers for your product or service
Drive awareness of and targeted traffic to your trade show booth

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Audience Targeted Message Program Details

Segmentation

Select your ideal target audience from over 32,000 qualified global ag professionals in WATT's audience database

Content

Provide your marketing message in finished HTML format
Use multiple hyperlinks to drive readers to the exact content you want to promote on your website

Production

WATT Digital Production Team handles testing and delivery in HTML and text formats

Reporting

Includes number of sends, open rate and click-thru rate*
Detailed analysis available upon request
Discounts are available for multiple programs and print/online advertisers. Materials needed 15 days prior to the project start date.

Discounts are available for multiple programs and print/online advertisers. Materials needed 15 days prior to the project start date.

Additional costs may be incurred for copywriting, design and HTML creation. Contact your WATT Sales Manager if you need assistance and/or pricing.

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*NOTE: Due to user privacy features in Apple’s iOS 15 launch, open rates for email newsletters have become inflated and are no longer reliable as an email marketing key performance indicator. While WATT Global Media will still provide “opens” in campaign reports, marketers should now treat the KPI as a directional metric rather than an exact measure. For more information, here is a document that explains impact of iOS 15 on performance-based email KPIs.

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Custom Email Campaign Specifications

WATT Global Media email campaign materials should be submitted in finished HTML format.

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‍The following criteria must be met to be considered as finished HTML format:

The HTML file must be submitted as an attachment with an .html extension.
The styles within the HTML must be applied as basic HTML
in-line styles ; note that paragraph tags are not supported by
Outlook, so use table formatting
Internal CSS style sheets are not universally rendered by email
providers.
Our mailer system does not allow for use of CSS styles.
Any images not being hosted externally must be provided
separately in an attached zip folder.
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If completed HTML cannot be provided, we are able to create a basic HTML design. Creating finished HTML email campaign material will add additional fees to the cost of the send. We have standard guidelines to follow for creating the email design.

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The following must be supplied before the basic HTML design can begin:

‍‍Header banner – approximately 600w x 200h pixels in .gif or .jpg web format.
Body of text – must be supplied in a selectable format.
Additional images – 2-3 small images may be supplied in .gif or .jpg web format to be included.

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For multiple sends of a single email campaign, the following must be provided:

A few slight revisions to the body copy to avoid being labeled as spam.
An updated subject line for each email send.

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Here are list of best practices to consider when preparing an eblast campaign:‍

Utilize a strong call to action within the subject line to entice a subscriber to open the email
Place significant text within the top 400 pixels of the layout and ensure that it is compelling enough to stand alone without the images
Tailor the message specifically to your audience
Limit the amount of imagery being used in the design
A 75% text to 25% image ratio is highly recommended
Many e-mail providers do not allow automatic image downloads
Lower image ratios help HTML emails avoid spam filters