How do you stay top of mind with decision makers when theB2B sales funnel is so long? Retargeting the people who visit your website is a valuable content marketing tactic for your marketing team to leverage. Since buying decisions are typically made by a team of influencers, WATT Global Media can help you widen your reach using another type of retargeting campaign called Social Audience Extension.
Social Audience Extension facilitates your content marketing strategy under the umbrella of our respected industry brands. You won't risk exhausting your social media marketing budget trying to find prospects, influencers and customers because they have a track record of frequenting WATTPoultry.com and FeedStrategy.com. You will reach visitors of our websites and/or match an Agrifood job function in addition to sorting by geographic location.
WATT Global Media balances the social network landscape by leveraging proprietary data to target our niche Agrifood audience. We help you target the right decision makers on Facebook and LinkedIn. Even with a more professionally-focused audience on LinkedIn, WATT's Facebook ads have been just as successful. Why? Facebook helps you scale-up for an impactful outreach. People generally spend more time on Facebook than they do on LinkedIn, which boosts both reach and frequency, increasing clicks back to your message or landing page.
Either way, we've got you covered and can help you minimize budget waste and maximize audience reach via WATT social media channels.
How it works:
WATT is willing to create the sponsored posts on behalf of the client. If Watt creates the ad, we support the Sponsored post image or video formats as outlined below. The sponsored posts image format is the format WATT clients utilize most.
Learn more about Image ads: https://www.facebook.com/business/ads-guide/image
Learn more about video ads: https://www.facebook.com/business/help/1381779698788633?id=603833089963720
WATT encourages any ad format Facebook supports be submitted by the client to be used for their campaign
Please visit the Facebook ad guidelines for full specification of all ad formats.
WATT supports the LinkedIn Sponsored Content image and video formats.
WATT is willing to create LinkedIn sponsored posts on behalf of the client. If you want us to write the ad, we support the Sponsored post f ormat. Image format as outlined below is the most submitted format by WATT clients.
Image Display Size
Important: You can insert any legally required language in the introductory text.
Landing Page URL:
Overall Best Practices:
You can also embed videos in Sponsored Content when you select the Video Ad format. Learn more about video ads and all sponsored content and direct sponsored ads: https://www.linkedin.com/help/linkedin/answer/a423663?src=or-search&veh=www.google.com
Other LinkedIn ad formats
We always encourage clients to partner with us to take advantage of LinkedIn’s other ad formats: Dynamic Ads, Text Ads, Job Ads, InMail ads, and Display ads. Please contact your sales representative to work with our development team to explore these other formats
Please visit LinkedIn Ad Specs and Guidelines for a complete description of all ad formats.
For more information on Instagram Ads: https://www.facebook.com/business/ads-guide/image/instagram-feed
58% of agrifood professionals use social media when they are starting to think about making a purchase for agricultural products, equipment, services, or suppliers
59% maintain an active profile on LinkedIn
55% maintain an active profile on Facebook