Trending Pet Food Podcast

Here is your company’s opportunity to be part of a growing content delivery channel, podcasts! The pet food industry is a constantly evolving landscape of trends and consumer needs. Petfood Industry’s editor, Lindsay Beaton, interviews industry experts and covers important and relevant topics impacting the world of pet food with new podcast episodes yearlong, every other Wednesday.

Each 20-40 minute podcast provides a popular format for pet food professionals from around the world to hear the latest information concerning their industry while relaxing, exercising, driving to work or any daily activity.

With an average of almost 250 listeners per episode, the engagement in this format increases as more episodes are created.

The full library of podcast episodes is available on these platforms: Apple Podcasts, Google Podcasts, Pocket Casts, SoundCloud, Spotify, Stitcher and TuneIn.

Sponsor Deliverables Include:
  • Sole sponsor sold on monthly basis, three month minimum.
  • Leaderboard and top medium rectangle banner positions on the Trending Petfood Podcast web page where previous episodes are accessible from Banners also appear on podcast transcription articles.
  • Sponsor company acknowledgement above the Spotify widget on the daily Petfood Industry News. (See "podcast brought to you by" image below.)
  • Sponsor company verbally acknowledged during the intro and outro comments on each episode from Lindsay Beaton.
  • Company banner in podcast series promotional ad on

Podcast Channel Banners
  • (1) Leaderboard banner ad + link: 970 x 250 (desktop), 300 x 50 (mobile)** (728 x 90 is being phased out)
  • (1) Medium Rectangle banner ad: 300 x 250 + link
    >> Banner ad file size must be less than 130K.
    >> Files must be: .jpg, .gif or .png. Animation is allowed. Podcast Promotion Banner
  • 300 x 50 + link (demo)
Company Name and "Live Read"
  • For newsletter “Podcasts sponsored by _____company name_____”
  • For editorial mention on intro/outro, company name with one "live read" sentence (see example below)
  • For social media posts "sponsored by _____company name_____" mentions
Live Read, one sentence example:
“We want to thank AFB International for sponsoring this podcast.  AFB is the premier supplier of palatants to pet food companies worldwide offering off the shelf and custom solutions that make pet food, treats, and supplements taste great.” 


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