Audio Audience Extension

Extend Your Brand’s Reach with Targeted Streaming Audio

Break through the noise and connect with hard-to-reach, niche audiences across streaming audio platforms—powered by WATT Global Media’s trusted global audience of pet food professionals and knowledge seekers. Ideal for brand messaging, thought leadership, and top-of-funnel awareness.

Why Audio Works

‍Audio advertising is a powerful tool for B2B marketing. It offers a highly engaging, immersive experience—perfect for delivering educational content, industry insights, and updates that resonate with decision-makers focused on staying informed.

With programmatic audio, your brand can reach potential customers across smartphones, smart speakers, desktops, and in-car platforms—wherever they’re listening.

Audio Formats Available

Music streaming
Podcasts
Digital radio

Ad Placement Scenarios

On the go: Mobile streaming, audio-only
In the car: Apple CarPlay and Android Auto, audio-only
At home: Companion banners may display on-screen alongside audio ads via mobile or desktop, offering a visual call-to-action

Creative Requirements

Recommended lengths: 30 seconds required, 15 seconds optional

30-second ads have the broadest inventory availability
Include a clear audio call-to-action (e.g., visit a site, download an app, call or email)
Companion banner that compliments the audio content and reinforces the brand message. Offers enhanced measurement for the campaign, but click-through rates may be lower than traditional display ads due to audio-only impressions, especially in mobile and in-car environments

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Last updated :

August 28, 2025

Audio Audience Extension Specifications

Up to two audio creative:
30-second commercials (55–75 words) - required15-second commercials (40 words) - optional
Companion Banners:
Image Format: PG, PNG or JPG.Image Dimensions: 300x250 (required), 320x50 and 728x90 (optional).Max file size: 750KBResolution: The creative must high resolution. (Minimum of 72 pixels per inch. 144 pixels per inch recommended.)

Supported File Formats: OGA, MP3, M4A, WAV, FLAC, AAC. Recommended to include both MP3 (or M4A) and OGA file types in your tag

API Framework: VAST 2.0+ supported. More info on impression tracking here.
Max File Size: <500MB, smaller is better
Bit Rate: Publisher dependent, 128–160 Kbps recommended.

Call to Action: Place at the end of the ad (e.g., "Download the app," "Call this number," "Visit our website").

Note: Click rates may be lower than traditional display ads, as in-car and on-the-go impressions are audio-only. There is no way to differentiate how many impressions were served with or without the companion banner.

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