Audio Audience Extension

Extend Your Brand’s Reach with Targeted Streaming Audio

Break through the noise and connect with hard-to-reach, niche audiences across streaming audio platforms—powered by WATT Global Media’s trusted global audience of pet food professionals and knowledge seekers. Ideal for brand messaging, thought leadership, and top-of-funnel awareness.

Why Audio Works

‍Audio advertising is a powerful tool for B2B marketing. It offers a highly engaging, immersive experience—perfect for delivering educational content, industry insights, and updates that resonate with decision-makers focused on staying informed.

With programmatic audio, your brand can reach potential customers across smartphones, smart speakers, desktops, and in-car platforms—wherever they’re listening.

Audio Formats Available

• Music streaming
• Podcasts
• Digital radio

Ad Placement Scenarios

• On the go: Mobile streaming, audio-only
• In the car: Apple CarPlay and Android Auto, audio-only
• At home: Companion banners may display on-screen alongside audio ads via mobile or desktop, offering a visual call-to-action

Creative Requirements

Recommended lengths: 30 seconds required, 15 seconds optional

• 30-second ads have the broadest inventory availability
• Include a clear audio call-to-action (e.g., visit a site, download an app, call or email)
• Companion banner that compliments the audio content and reinforces the brand message. Offers enhanced measurement for the campaign, but click-through rates may be lower than traditional display ads due to audio-only impressions, especially in mobile and in-car environments

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