Expert Interviews

WATT Global Media Expert Interviews help companies make their subject-matter experts more visible through educational conversations with WATT editorial professionals. Marketers can select a short-form Video Chat or a longer Podcast Interview to discuss relevant industry issues, business challenges and potential solutions in an informative, non-commercial format. Recorded interviews are hosted on the appropriate WATT Global Media industry website and supported through editorial, email and social promotion. Expert Interviews are designed for B2B companies seeking to humanize their brand, demonstrate specialized knowledge, build credibility and extend the reach of their experts' perspectives to relevant industry professionals.

How are you featuring your company's domain experts to foster trust in your company’s brand?

‍Effective expert interviews present your products in a conversational form and attract clients who want or need greater expertise...without selling.

Potential customers like to see the real people behind the business, and WATT offers two options to give a voice to domain experts in your company. If your thought leaders are unknown, then it is invisible expertise! Just pick a channel (WATT Poultry, Feed Strategy or Feed&Grain) and a format (video or voice) and we will make your thought leader visible.

Video Chat

First, Video Chat lets our audience see the real people behind the business convey a short, educational message alongside a trusted WATT editorial expert.

How Video Chat works:

• WATT editorial will work with the expert guest to create two or three seed questions that will be used to interview your domain expert – this is the foundation of the interview
• Length and style matter. Keep the video interview under 5-minutes and in an educational format (not advertorial/commercial)
• Video chat sponsor receives verbal mention and has their website and logo displayed in the intro/outro of the video – terrific branding

Podcast Interview

Second, Podcast Interview gives you a longer format to get deeper into the issues and solutions facing the industry. It is also a great platform for the domain experts at your company who might be a little camera shy.

How Podcast Interview works:

• WATT editorial will work with the expert guest to create six to ten seed questions for the interview which produces an organic conversation
• Educational-style interview is under 15-25 minutes
• Paid interview sponsor receives verbal mention in the intro/outro of the podcast

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Note: Looking for brand exposure and deeper connection to industry experts outside of your company? Affiliate with editorial coverage of pressing industry topics through a podcast sponsorship with options ranging from 3 to 12 months. Learn more.

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How to plan for successful expert interviews

• Your sales manager will facilitate topic selection, suggestions, timing, and approval with the editor
• Practice makes perfect. Interviewee should practice answering the questions and the timing of the interview with their team prior to the interview with WATT editor. We employ a “single take” interview policy and do not conduct a rehearsal.
• Allow for a 4 to 6 week production window

How are Video Chat and Podcast Interview promoted

• The recorded episode is housed on the Video Chat or Podcast sections of WATTPoultry.com, FeedStrategy.com or FeedandGrain.com‍
• Full transcript of the video chat or podcast interview is also posted on the same page – great for SEO
• Article appears in WATT Poultry Update, Feed Strategy eNews, or Feed & Grain Industry Watch alerting readers of the expert interview
• Video Chat or Podcast Interview is promoted via WATT Poultry, Feed Strategy, or Feed & Grain, Facebook and LinkedIn channels
• Increase engagement by publishing and sharing the link to the recorded episode on your website, newsletter and social media channels

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