How does your company assess the effectiveness of your investment in magazine editions and fine-tune creative strategy?
Magazine display ad performance can be difficult to measure. When a successful product launch is on the line, your ability to test and pivot messaging is key.
A WATT Poultry & Feed AdBrand™ Study tests your creative messages and builds on the results. The study provides valuable reader feedback and analysis on reader perceptions and recollections of the ad. Find out if your ad gets noticed, read and acted upon.
Use the results:
Dispel uncertainty and maximize your return on investment with a WATT Poultry & Feed AdBrand™ Study. Then, use the report to tweak your creative for the remainder of the campaign. This is offered to marketers placing a 1/3-page (or larger) advertisement at no additional cost ($5,000 value).
Advertisers receive a full report of the study which includes: