Feed Mill of the Future

How can you tell your brand story in an engaging way while reaching key stakeholders in the feed supply chain and equipment suppliers? Feed Strategy's new "Feed Mill of the Future" multichannel content series brings together key stakeholders across poultry, swine and diary with forward-looking content, market insights and a spotlight on the leading-edge technologies shaping the global feed industry of tomorrow.

Feed Strategy’s new site section "Feed Mill of the Future" will appear on the top-level navigation. This new "advertising channel" will house articles, videos and products and is positioned to become the preeminent source of new feed production technologies, information, and connection for the global feed industry.

The website banner advertising inventory will packaged with ad slots in a digital email supplement. This monthly email will be delivered globally to the inbox of feed professionals across our core species (poultry, swine, dairy) that have shown interest in the Feed Mill of the Future concept and topics.

Each month, the advertiser who secures the premium Super Billboard position will also be featured in a Feed Strategy Video Chat with editor Jackie Roembke. Advertisers can showcase new technologies or innovations and be featured at the top of the Feed Mill of the Future page for the month of the sponsorship.

Advertising Packages

Four website banner positions in the "Feed Mill of the Future" channel are sold on a first come, first serve basis and are paired with an ad slot in the monthly digital email supplement.

  • Package 1: Super Billboard on the website is paired with a medium rectangle in the top left email ad slot AND a Feed Strategy Video Chat interview (see additional details)
  • Package 2: Top medium rectangle in both the website and the top right email ad slot
  • Package 3: Middle medium rectangle in both the website and the bottom left email ad slot
  • Package 4: Bottom medium rectangle in both the website and the bottom right email ad slot

Email briefing placements offer a choice between a banner ad or text ad.

"Feed Mill of the Future" Series Calendar

Each monthly series will feature 3 exclusive feature articles, a related Feed Strategy Video Chat and a product showcase offering solutions to support that month's overarching "product focus."

Theme Product Focus Materials Deadline Send Date
October 2021 Data collection Sensors October 27-Oct
November 2021 Energy efficiency Feed mill equipment November 24-Nov
December 2021 Formulation Formulation software December 29-Dec
January 2022 Analytics Testing systems/NIR January 26-Jan
February 2022 Feed additives Additives February 23-Feb
March 2022 Feed safety Micro-ingredient systems March 30-Mar

Material Specifications

Package 1:

  • Super Billboard (see specs tab here)
  • Email banner OR email text ad
    >> Banner: 300w x 250h +click through URL
    >> Text ad: Headline: 64 characters or less; Description: 160 characters or less
  • Video Chat interview (see specs tab here)

Packages 2-4:

  • Website medium rectangle: 300w x 250h +click through URL
  • Email banner OR email text ad
    >> Banner: 300w x 250h +click through URL
    >> Text ad: Headline: 64 characters or less; Description: 160 characters or less

Important Information

Customer Survey Insights

Files

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